This session surveys the high-level principles of the Sell Like a Spy (SLaS) program. Jeremy typically breaks the ice by informing audiences about the true nature of the intelligence world and misconceptions about it. This humanizes a world that is often sensationalized in popular culture and helps audiences understand that the skills of CIA case officers can be utilized by them to make them more successful. He then moves into skills on connection, elicitation, active listening, mirroring and note-taking.
This session focuses on skills cultivated by elite FBI agents – mainly hostage negotiators and counter intelligence agents – as well as law enforcement officials and CIA case officers. Jeremy sets the table for this talk by introducing the fascinating world of corporate Kidnap-for-Ransom support and introduces the following skills: diffusing difficult encounters, interviewing, reading body language, detecting deception, and negotiations.
At the heart of this workshop is a goal of having better conversations and following your passion to find success in business. Attendees are taught to develop three core subjects they can use in conversation and different ideas are discussed interactively to refine them in a group setting. Also discussed are some fascinating case studies about how CIA case officers use their passions (one anecdote is called "The Spy Who Skied") and intellectual curiosity to win. Jeremy shares a favorite anecdote about how this worked in successfully winning business from the New York Yankees.
This popular talk builds on the true-life stories about how spies leverage disguises and cover stories to complete their missions. Attendees are asked to think of characters they admire from popular culture and the group setting provides opportunities about how to virtually put on a mask to overcome challenging scenarios ("the dreaded happy hour" & "the arrogant client").
An agent development tactic used by CIA officers where the idea is "bring someone along slowly and then all at once" is shared and Jeremy describes how he used this tactic to make the biggest sale of his career. Ancillary lessons about collaborating with colleagues and senior management, "the reciprocity rule", and other recruitment strategies are taught.
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