Jennifer Aaker
Keynote Speaker: General Atlantic Professor at the Stanford Graduate School of Business & Best-Selling Author
-
Travels From:
-
Speaking Fee:
-
Categories:
Jennifer Aaker Biography
Dr. Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business. A renowned behavioral scientist, scholar and best-selling author, Dr. Aaker studies what creates meaning versus happiness in life (and work), how digital technologies are redefining human interaction, and how to harness purpose, story and humor as a leadership tool. Her work has been widely published in leading scientific journals, and featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, and Science.
At Stanford, she teaches classes including Designing AI to Cultivate Human Well-Being, Rethinking Purpose, A New Type of Leader, Power of Story, and Humor: Serious Business. She is the recipient of the Distinguished Scientific Achievement Award, Stanford Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award, Robert Jaedicke Silver Apple Award, and the MBA Professor of the Year Award.
Dr. Aaker is the co-author of several books including the award-winning book, The Dragonfly Effect, which has been translated into over 10 languages. She is the national bestselling co-author of Humor, Seriously, named #1 Recommended Business Book by the Financial Times as well as one of Top Business Books that are Surprisingly Fun to Read by Adam Grant, Susan Cain, Malcolm Gladwell, and Dan Pink.
Aaker is a highly sought-after speaker who aims to empower leaders and employees alike to create more purposeful, productive, and joyful cultures. Aaker serves as a board member and advisor helping companies and leadership teams with digital transformation, incorporating human well-being into corporate strategy to drive business performance, global brand building and embracing a new leadership type for the innovation economy – one anchored on purpose, fueled by levity.
Before joining Stanford University, Aaker was a professor at the UCLA Anderson School of Management where she conducted the research that resulted in her seminal paper, Dimensions of Brand Personality. She completed her PhD degrees at Stanford University, and holds a BA from UC Berkeley. In terms of personal accomplishments, her abbreviated cooking skills have earned her family Doordash Platinum status.
Contact a speaker booking agent to check availability on Jennifer Aaker and other top speakers and celebrities.
Jennifer Aaker Speaking Topics
As AI rapidly reshapes our world, the question isn’t whether it will change how we work — it already is. The real question is: What kind of future are we designing with it? Drawing from her research at the intersection of behavioral science and emerging technology, Dr. Jennifer Aaker explores how AI can either erode or elevate the human experience. Rather than viewing AI as a threat, she reframes it as a tool — one that can amplify our uniquely human qualities when implemented with intention. Through the lens of three essential human capacities — authenticity, boldness, and love — Dr. Aaker outlines a framework for integrating AI into our lives and work in ways that create deeper connection, more empathetic collaboration, and meaningful innovation. Audiences will leave with a renewed sense of agency, along with practical strategies for working with AI to build more purposeful organizations and more human-centered futures.
There exists a mistaken belief in today’s corporate world: that we need to be serious all the time to be taken seriously. But the research tells a different story. Building on their nationally bestselling book, Humor, Seriously, the authors delve into the behavioral science of humor, and why it fuels creativity, fosters resilience, and strengthens bonds on your team and with customers. They share techniques from professional comedians to unlock a sense of levity at work and concrete tools for having more joy in your life.
It used to be that leaders needed to be revered; now they need to be understood. In A New Type of Leader, Jennifer Aaker and Naomi Bagdonas explore why traditional models of leadership have shifted and how we can embody a new type of leadership: one defined by humanity and humor. They share stories from inspiring leaders and tactics that can be deployed to bridge the trust gap, cultivate cultures of levity, and unlock agility in the face of change.
Although the average human may spend a third of their life at work, many still look to their non-working hours as their main source of happiness and humanity. Using insights gleaned from the regrets of the dying, combined with cutting-edge behavioral research, Dr. Aaker examines how we make the mistake of chasing happiness instead of meaning. By honing in on four key pillars — authenticity, presence, humor, and love — Dr. Aaker shares a recipe for a meaningful life and how it can be integrated into the workplace. You will leave with tangible lessons on how to build more innovative, collaborative, and joyful workforces, forge stronger relationships, and create more meaningful lives.
Work has changed. Remote and hybrid work models, along with social isolation and unprecedented levels of stress and uncertainty, have made it harder than ever to foster connection, joy, and well-being within teams. In today’s evolving workplace, it is abundantly clear that we must build organizations and lives that cultivate genuine happiness and an enduring culture of joy, productivity, and well-being.
In this program, Dr. Aaker challenges audiences to rethink their approach to well-being and empowers leaders to build purpose-filled, innovative, and collaborative workplaces where people are valued members of a winning team on an inspired mission. Learn the behavioral science behind aligning what is personally meaningful with the higher purpose of our business. And how, when we bring humanity to our work, we connect authentically to our values and better navigate change and uncertainty. Audiences will leave inspired, encouraged, and armed with concrete tools to infuse their teams with purpose.
Jennifer Aaker Videos
How do I book Jennifer Aaker to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Jennifer Aaker for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jennifer Aaker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jennifer Aaker or any other speaker of your choice.
How much does it cost to book Jennifer Aaker for a speaking engagement?
Speaking fees for Jennifer Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Jennifer Aaker, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Jennifer Aaker speak about?
Jennifer Aaker is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Technology, Women in Business, Female Leadership, Women, Personal Growth, Empowerment, Influential Women, Marketing, Motivational, Culture, Social Media, Education, Educational Motivational, College, Professors, Human Resources, Author and TED.
Where does Jennifer Aaker travel from?
Jennifer Aaker generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Jennifer Aaker?
AAE Speakers Bureau has successfully secured keynote speakers like Jennifer Aaker for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jennifer Aaker for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jennifer Aaker or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Jennifer Aaker is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Technology. Please contact us for live or virtual event fee details. Jennifer Aaker generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Zack Kass, Eric Boles and Daymond John. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jennifer Aaker for an upcoming event.
SPEAKING TOPICS
Jennifer Aaker Speaking Topics
-
AI and Humanity: Designing a Future That Makes Us More Human
As AI rapidly reshapes our world, the question isn’t whether it will change how we work — it already is. The real question is: What kind of future are we designing with it? Drawing from her research at the intersection of behavioral science and emerging technology, Dr. Jennifer Aaker explores how AI can either erode or elevate the human experience. Rather than viewing AI as a threat, she reframes it as a tool — one that can amplify our uniquely human qualities when implemented with intention. Through the lens of three essential human capacities — authenticity, boldness, and love — Dr. Aaker outlines a framework for integrating AI into our lives and work in ways that create deeper connection, more empathetic collaboration, and meaningful innovation. Audiences will leave with a renewed sense of agency, along with practical strategies for working with AI to build more purposeful organizations and more human-centered futures.
-
Humor, Seriously: Why Humor is a Secret Weapon in Business (and Life)
There exists a mistaken belief in today’s corporate world: that we need to be serious all the time to be taken seriously. But the research tells a different story. Building on their nationally bestselling book, Humor, Seriously, the authors delve into the behavioral science of humor, and why it fuels creativity, fosters resilience, and strengthens bonds on your team and with customers. They share techniques from professional comedians to unlock a sense of levity at work and concrete tools for having more joy in your life.
-
A New Type of Leader: Harnessing Humanity and Humor to Lead
It used to be that leaders needed to be revered; now they need to be understood. In A New Type of Leader, Jennifer Aaker and Naomi Bagdonas explore why traditional models of leadership have shifted and how we can embody a new type of leadership: one defined by humanity and humor. They share stories from inspiring leaders and tactics that can be deployed to bridge the trust gap, cultivate cultures of levity, and unlock agility in the face of change.
-
What Really Matters: A Recipe for a Meaningful Life
Although the average human may spend a third of their life at work, many still look to their non-working hours as their main source of happiness and humanity. Using insights gleaned from the regrets of the dying, combined with cutting-edge behavioral research, Dr. Aaker examines how we make the mistake of chasing happiness instead of meaning. By honing in on four key pillars — authenticity, presence, humor, and love — Dr. Aaker shares a recipe for a meaningful life and how it can be integrated into the workplace. You will leave with tangible lessons on how to build more innovative, collaborative, and joyful workforces, forge stronger relationships, and create more meaningful lives.
-
Rethinking Purpose: Empowering Leaders & Workplaces to Be More Human
Work has changed. Remote and hybrid work models, along with social isolation and unprecedented levels of stress and uncertainty, have made it harder than ever to foster connection, joy, and well-being within teams. In today’s evolving workplace, it is abundantly clear that we must build organizations and lives that cultivate genuine happiness and an enduring culture of joy, productivity, and well-being.
In this program, Dr. Aaker challenges audiences to rethink their approach to well-being and empowers leaders to build purpose-filled, innovative, and collaborative workplaces where people are valued members of a winning team on an inspired mission. Learn the behavioral science behind aligning what is personally meaningful with the higher purpose of our business. And how, when we bring humanity to our work, we connect authentically to our values and better navigate change and uncertainty. Audiences will leave inspired, encouraged, and armed with concrete tools to infuse their teams with purpose.
VIDEO
Jennifer Aaker Videos
BOOKS
REVIEWS
Jennifer Aaker Reviews
-
S&E Services Limited Partnership - May 12 2021
-
The team always provides great speaker suggestions and manages everything well from start to finish.
Society of Actuaries - Oct 23 2018
NEWS
Jennifer Aaker News
-
Jennifer Aaker | For International Day of the Girl, Meet 28 Women ...
Jennifer Aaker is a behavioral psychologist and marketing professor at the Stanford Graduate School of Business. Her work primarily looks at what drives ...
-
Why Bringing Humor to Work has Serious Benefits - The New York ...
Taking humor seriously. In 2014, the behavioral scientist Jennifer Aaker invited Naomi Bagdonas to give a guest lecture as part of her Stanford business school ...
-
5 science-backed ways to find happiness right now
... when in reality social connections and relationships matter much more,” says behavioral scientist Jennifer Aaker, professor at the Stanford University Graduate ...
-
Humor is such an important leadership trait we teach it at Stanford's ...
By Jennifer Aaker and Naomi Bagdonas 7 minute Read. In the quaint days of yore, inspirational leaders possessed some unique combination of intelligence, ...
FAQS
-
How do I book Jennifer Aaker to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Jennifer Aaker for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jennifer Aaker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jennifer Aaker or any other speaker of your choice. -
How much does it cost to book Jennifer Aaker for a speaking engagement?
Speaking fees for Jennifer Aaker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Jennifer Aaker, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Jennifer Aaker speak about?
Jennifer Aaker is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Technology, Women in Business, Female Leadership, Women, Personal Growth, Empowerment, Influential Women, Marketing, Motivational, Culture, Social Media, Education, Educational Motivational, College, Professors, Human Resources, Author and TED. -
Where does Jennifer Aaker travel from?
Jennifer Aaker generally travels from Stanford, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Jennifer Aaker?
AAE Speakers Bureau has successfully secured keynote speakers like Jennifer Aaker for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jennifer Aaker for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jennifer Aaker or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK JENNIFER AAKER
We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.
Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.
We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.
We are happy to help! Call us to speak with a booking agent about your event or specific speaker request.
Gauge Interest and check availability for appearances, speaking engagements, or corporate events.
Provide you with speaking fee to book Jennifer Aaker or other celebrity appearance fees
Give you personal recommendations for the best keynote speakers or celebrities
Assist you with any questions you have throughout the talent booking process
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
