What do Lady Gaga, Steve Jobs and Mahatma Gandhi have in common? In this talk, Professor Jamie Anderson suggests that there can be no leaders without followers in any societal domain, and discusses the behaviors that inspire loyalty, commitment and unity of purpose amongst employees, customers and fans. Central to his presentation is a provocative comparison of the remarkably similar followership approaches pursued by Mahatma Gandhi, the pre-eminent political and ideological leader of India, Steve Jobs of Apple, and the contemporary pop-singer icon Lady Gaga.
In this dynamic and energy-filled session Professor Anderson explains the critical importance of continuous adaptation and change for organisational success. He delves into the elements of successful strategy that can ensure a business continues to evolve in alignment with changing industry and customer dynamics. The session focuses on leadership and organisational culture as two critical enablers for organisational transformation.
In this session Jamie focuses on the dynamic of the creative process as a starting point for managing and innovating in a complex world. He explores the interaction between personal and organizational creativity, and explains that for organizations to innovate and deal with complexity they need to foster the right environment in which both individual and collective creativity can thrive. The session is highly interactive, and participants have an opportunity to reflect upon their own creative potential, as well as to receive practical guidelines on how to increase the level of creativity and innovation amongst their colleagues and business partners.
There has been a lot of hype about the business impact of consumers’ adoption of networked technologies – especially peer-to-peer platforms, social media sites, tablet computers and smart-phones. But has the on-going evolution of technology, and the way that consumers interact with it, truly changed the world of business? In this session Professor Jamie Anderson will discuss the reality and myths of doing business in a digital world. He will show how networked technologies have brought about profound changes in the way that businesses can function, and explain why organisations need a deep understanding of the opportunities of new technologies to connect with customers and partners. The session presents his 4Es Framework of Excitement, Emotions, Exclusivity and E-Commerce.
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