Inma Martinez

Inma Martinez Speaking Topics

• How AI Can Create Digital Transformation and Competitive Advantage

  A.I. is a giant step beyond data analytics and statistics. It allows us to address Big Data at scale and to deal with its enormous complexities. It can not only create the automatization and optimization of processes, but also reduce human errors where it comes to precision and detection. Best of all, A.I. predicts future outcomes. It can perform on-demand and in real-time, as well as run 24/7 as an automated system. It has been trained to deliver what we ask of it. It can also reveal what we are unaware of. This is why it has become the ultimate tool for all sectors and industries. A.I. has not created new human ethics, but it has highlighted the need for them in the 2030 society.

  Takeaways

  • Understand how A.I. can create positive impacts and benefits in your digitization roadmap
  • Learn in what simple ways an A.I. system can optimise your business operations
  • Become aware of how A.I. tools will help your workforce deliver with reliability, confidence and at scale.

• The "Future Of" Series in the Digital Economy

  Since 2011, digital technologies and Big Data have become the most powerful competitive attributes in every industry. They have become the agents of radical shifts in business models and forced many sectors to venture into new unchartered territories. Business is no longer “as usual” and disruption is the new norm. Going against the grain, some big and small players have paved the way and showed the markets that digital assets and unbridled creative thinking are the best combination to create innovation and respond to market challenges with agility.

  Takeaways

  • Learn the specific mindsets and attitudes in management that are driving the innovative approaches of new leaders in a given sector (financial services, retail banking, consumer goods, automotive, manufacturing, energy and others).
  • Understand the radical differences between true innovation and simply improving products (the end of the “Better” society).
  • Future trends and business models that will drive each sector and the roadmaps towards improved competitive advantage.

• The Future of Work in the AI Automated Society

  2020 represents the end of the era of IQ and the evolution of human capital towards EQ. Because we will derive all that is quantifiable and computational to intelligent systems, even our cars, or the energy management of homes, workforces will be challenged to solve problems via creative approaches, creative thinking, and blue-skies imagination. The future is one where human factors and ergonomics will force businesses to take human centric approaches, and these can only be generated by neotenic human minds. In the next ten years, the old paradigms of fixed working hours, job titles and linear career paths will be abandoned in favor of flexible schedules, goal-oriented participations and lateral career moves within the same organizations.

  Takeaways

  • Man + machine collaborations: diversification of tasks and responsibilities between humans and their A.I. tools.
  • Towards an EQ workplace: how to untap creative thinking in a digitally transformed company.
  • Neoteny: the human super-power that will derive the splendour of the next civilization.
  • The jobs of the future will no longer be jobs but roadmaps towards tacit knowledge.

• Hacking AI Digital Marketing

  How do you deliver “human experiences” when you sell products and services to the masses? Digital is an intangible abstract environment, yet it offers unique opportunities for the personalization of products and services, with deeper emotional connections than some analogue contexts can offer.

  Takeaways

  • Learn how to create “exceptional experiences” in digital environments
  • Take the human centric ergonomics towards creating a sense of wonder and delight in your websites and mobile applications
  • Realize how piecing the “digital data puzzle” will allow you to create innovative 1:1 products and services.

• Transforming SMEs with AI and Big Data

  Digital transformation and the rise of Big Data are beginning to be adopted by small and medium sized enterprises as part of their digital transformation roadmaps. In order to stay competitive, SMEs need to become aware of the potential that AI can bring to their organizations, even when they do not process Big Data.

  Takeaways

  • Learn what elements of the digital and A.I. adoption roadmaps would help your SME’s operations, products and services.
  • Understand the five pillars of A.I.-driven innovation: detection, precision, optimization, automatization and prediction of outcomes at scale.
  • Grasp the subtleties of the data-sharing economy and how it is not just about “Big” data but about “Relevant”, Real World Evidence data.