The majority of today's businesses, like people, simply react to stimuli. The problem? Most companies react to their P&L statement. Unfortunately, it is the wrong stimulus,and this tactic usually results in little prot and BIG LOSS. Basing decisions on numbers that appear on the P&L, creates a self-serving culture and, ultimately, an unsuccessful culture. In this presentation, Howard debunks the myths surrounding reactionary business strategies and shows how to achieve BIG P by focusing on your customer's success. Discover the seven numbers not on your P&L that are key to driving your prots higher.
The DNA for your company and your competitors' companies may be 99 percent the same, but that tiny 1 percent difference determines whether customers choose you or the competition. Today's success stories are not driven by companies stay status quo, but ones that anticipate and react to changes. How? Increase your organization's "Learning Velocity." Walk away from this presentation with three business-altering questions and dozens of powerful action items that can help change the way you do business ... for the better.
What makes your company better than the competition? Amazingly, many executives can't answer that simple question. Business-to-business (b2b) companies, while historically good at sales, often struggle with successful marketing. In fact, what most b2b companies call marketing is truly sales support, or "little m." That's unfortunate, because in today's competitive marketplace, effective marketing -- Big M -- can be a serious competitive strength. Of the four Core Competencies that Howard deems critical to playing the game at the Awesome level, marketing just might be the most difcult to master. This insightful session will demonstrate key concepts that will help companies achieve true success -- Big M -- with their marketing endeavors.
The smart choice? Add Value ... Lots of Value. If not ... margins will go down, sales will be at, and customer retention will be more difcult. In today's competitive business world, you need a dramatically different approach to win! Designed to reorient perspectives,this session shows attendees not only how to discover, but how to act on new opportunities to add value for theircustomers. This invaluable insight invariably results in signicant sales increases, enhanced customer retention and impressive bottom line results.
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