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Frank Luntz

Frank Luntz

Keynote Speaker: Political Pollster & Communication Expert

Frank Luntz Biography

Frank Luntz is one of the most honored communication professionals in America today. “The Nostradamus of pollsters,” said Sir David Frost, while Time magazine named him one of “50 of America’s most promising leaders aged 40 and under,” and Newsweek magazine identified him as No. 24 on their American Power Elite survey. He finished 87th in a Time magazine global poll of the “most influential people in the world.” Luntz was named one of the four “Top Research Minds” by Business Week, “the hottest pollster” by The Boston Globe, “pollster extraordinaire” by the BBC, and was a winner of The Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit, and “the person you turn to for the truth” by Bloomberg News. His focus groups have become so influential that Barack Obama had this to say following the PBS presidential debate: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. The “Instant Response” focus group technique he pioneered has been profiled on 60 Minutes, Good Morning America (on Election Day), the BBC, and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on Meet the Press, Nightline, The Today Show, HBO, The PBS News Hour, Face the Nation, Good Morning Britain, and Bill Maher.

For more than a decade, Dr. Luntz was the “Focus Group Czar” for Fox News. In both 2011 and 2015, Dr. Luntz was the only non-journalist invited to host a debate of the GOP presidential contenders. Dr. Luntz also served for five years as a news analyst for CBS News, focusing on corporate and business communications, moving to ABC News in 2017. He was a consultant to the NBC hit show The West Wing as well as the popular CBS drama Bull.

Dr. Luntz was a debate, election day and impeachment commentator on Bloomberg, CNBC and the BBC in 2020, CBS in 2016, Fox News in 2008 and 2012, and MSNBC in 2000. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001. Dr. Luntz has conducted focus groups for all three broadcast networks, two of the three cable news channels and PBS, as well as for The Wall Street Journal, The New Yorker, The Times of London, the LA Times, and the BBC. He has worked in every British General Election from 1997 through 2015 and in the Brexit referendum, where he conducted the most accurate final poll of UK voters.

Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions for more than 50 Fortune 500 companies and CEOs in more than two dozen countries and six continents over the past 30 years. His political and communication knowledge and skills are recognized globally, and he has served as a consultant and commentator in Canada, Britain, Israel, the UAE, Ireland, Germany, Austria, the Netherlands, Australia, Argentina, Brazil, Venezuela, and Ukraine. Over the past two years, Dr. Luntz has visited more than a half-dozen countries on behalf of the U.S. State Department.

Dr. Luntz is the author of three New York Times Best Sellers. "Words that Work: It’s Not What You Say it’s What People Hear", explores the art and science of language creation. His second book, "What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people"; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print. He has written about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London, The Washington Post, and Time.

From 1989 until 1996, he was an adjunct professor at the University of Pennsylvania. He has also taught at Harvard University and George Washington University. Since 2018, he has taught two courses a year at NYU Abu Dhabi, and he is visiting professor for USC in 2021. Dr. Luntz graduated from the University of Pennsylvania with an honors BA degree in history and political science. He was awarded a Thouron Fellowship and received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In 1993, Dr. Luntz was named a Fellow at Harvard University’s Institute of Politics, the second-youngest individual ever to receive this honor at that time.

Contact a speaker booking agent to check availability on Frank Luntz and other top speakers and celebrities.

Frank Luntz Speaking Topics

Words that Work: It’s Not What You Say it’s What People Hear

Getting to the Hopes & Fears in the Political Race

What Americans Really Want…Really

Frank Luntz Videos

America's Great Divide: Frank Luntz Interview | FRONTLINE
Frank Luntz: Words That Work, 2018
Audio: Frank Luntz Keynote

How to book Frank Luntz?

Our booking agents have successfully helped clients around the world secure talent like Frank Luntz for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Frank Luntz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Frank Luntz or any other celebrity of your choice.

How much does it cost to book Frank Luntz?

Booking fees for Frank Luntz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Frank Luntz, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Frank Luntz?

All American Entertainment has successfully secured celebrity talent like Frank Luntz for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Frank Luntz for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Frank Luntz or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Frank Luntz or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Frank Luntz is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Personal Growth and Social Issues. The estimated speaking fee range to book Frank Luntz for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. Frank Luntz generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joseph Stiglitz, Ben Stein and Peter Diamandis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Frank Luntz for an upcoming event.

Frank Luntz Speaking Topics

  • Words that Work: It’s Not What You Say it’s What People Hear

  • Getting to the Hopes & Fears in the Political Race

  • What Americans Really Want…Really

Frank Luntz Videos

America's Great Divide: Frank Luntz Interview | FRONTLINE
Frank Luntz: Words That Work, 2018
Audio: Frank Luntz Keynote

Frank Luntz Reviews

  • Uline - May 17 2019

Frank Luntz News

How to book Frank Luntz?

Our booking agents have successfully helped clients around the world secure talent like Frank Luntz for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Frank Luntz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Frank Luntz or any other celebrity of your choice.

How much does it cost to book Frank Luntz?

Booking fees for Frank Luntz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Frank Luntz, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Frank Luntz?

All American Entertainment has successfully secured celebrity talent like Frank Luntz for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Frank Luntz for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Frank Luntz or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Frank Luntz or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Frank Luntz is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Personal Growth and Social Issues. The estimated speaking fee range to book Frank Luntz for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. Frank Luntz generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joseph Stiglitz, Ben Stein and Peter Diamandis. Contact All American Speakers for ratings, reviews, videos and information on scheduling Frank Luntz for an upcoming event.

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FRANK LUNTZ

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

The 2022 Speaking Industry Benchmark Report