Don Cooper Biography
Don Cooper’s sales career began at the age of seven when he started selling seeds and greeting cards door-to-door. Over the years, he honed his skills, selling a wide range of products and services to both consumers and businesses throughout high school, college, and beyond. His last "real job" was with a Washington, D.C. delivery company, where he led the business to grow by an impressive 38% annually, proving his deep knowledge and expertise in sales.
However, Cooper recognizes that being an expert in a subject doesn’t always translate to being an engaging speaker. We've all experienced presentations by experts who were so dry or technical that it was hard to stay awake. Cooper, however, combines his sales acumen with a performer’s background that includes acting on stage and film, performing with the Ringling Brothers, Barnum & Bailey Circus, and even entertaining audiences at The Improv comedy club. This diverse experience allows him to connect with audiences, keeping them engaged and entertained for hours.
By blending his sales expertise with his performance skills, Cooper delivers industry-specific, research-backed programs that provide unique insights and practical tools. He customizes his presentations for each company and audience, ensuring that participants walk away with actionable strategies they can implement immediately. As a result, Cooper is often the highest-rated speaker at conferences and has a loyal following of corporate clients who invite him back year after year.
Tired of hearing vague, overused sales advice? Cooper offers a refreshing alternative. Instead of simply telling salespeople to "do more prospecting" or "close the sale," he teaches a seven-step process that makes prospecting easier and more efficient. He dives into the real reasons closing is challenging and provides concrete, custom questions tailored to the specific needs of your group. For those ready to ditch conventional wisdom and embrace fresh, innovative approaches to sales, Don Cooper is The Sales Heretic™—the expert you’ve been waiting for.
Contact a speaker booking agent to check availability on Don Cooper and other top speakers and celebrities.
Don Cooper Speaking Topics
Forget the old, hackneyed sales gimmicks. Forget about high-pressure. And forget the manipulative, self-serving tactics that today’s prospects know and hate. Instead, discover a fresh, innovative approach that lets you sell with integrity, confidence, and enthusiasm. In this fast-paced, highly-interactive program, you’ll learn:
- How to find great prospects quickly and easily
- The two most important sales skills and how to master them
- How to make prospects want to see you
- The three different types of prospects and how to deal with each of them
- How to quickly build rapport with your prospect
- The one thing you should never say to a prospect
- How to completely lower your prospect’s defenses
- The key to making the sale (It isn’t what you think!)
- How to uncover your prospect’s hidden concerns
- The “Dandelion Principle” and how it can help you make the sale
- Why the features of your product or service are completely irrelevant
- How to get a huge edge over your competition
- The secret to creating a great sales presentation effortlessly
- How to follow up without being a pest
- The #1, most important word in sales
- How to position yourself as your prospect’s best choice
- The hidden code your prospects use and how to break it
- Why the old adage “Always Be Closing” is terrible advice
- How to make closing quick, easy, and painless (both for you and your prospect)
- Two secrets to getting more referrals now
Stop throwing your profits away! You can make a lot more money by simply discounting less and charging more. Don’t think you can? Just wait—immediately after this revealing presentation you’ll be raising your prices and reaping the rewards. Because you’ll discover:
- Why you should probably increase your prices today
- The keys to outselling your low-price competitors
- Why you should (almost) never discount
- What to do when your prospect pressures you for a discount
- How to make your higher prices a selling point
- The Jedi mind-trick prospects use against you and how to combat it
- The one thing you must always do with your prospect
- The huge problem with “value-added” selling and what to do about it
- What people really mean when they say price is important
- The big secret your prospect doesn’t want you to know
- How to make your price seem like a bargain
Since we were kids, most of us have been repeatedly encouraged to “think positively and everything will work out.” But not only is positive thinking not sufficient by itself to boost your sales, it can actually work against you. Just as a battery needs both a positive and a negative end, you need both a positive and negative approach to selling to maximize your sales. In this eye-opening program, you’ll discover:
- Why being too positive can cost you sales
- What negative selling is and why you need to master it
- The forces that are always working against you and how to overcome them
- The keys to selling negatively
- How to quickly determine what kind of buyer your prospect is
- What to do when selling benefits doesn’t work
- How to sell to a group consisting of different types of buyers
- The most dangerous assumption you can make about your prospect
The marketplace is more competitive—and more challenging—than ever before. How do you stand out among the competition? And how do you persuade a buyer to choose you over them? In this practical, insightful session, you’ll discover:
- The single biggest sales and marketing mistake most companies make
- Why being great isn’t good enough
- How to differentiate your company—so you stand out from the crowd
- The two critical questions you need to answer
- How buyer expectations have changed—and what that means for you
- What you’re really selling (it’s not what you think)
- The 10 things every buyer wants more of
- How to craft a marketing message that resonates with your prospects
- The keys to boosting your sales—even when you’re selling the exact same products
The most powerful four-letter word in sales and marketing is “free.” And most organizations don’t make the most of it, whether because they don’t know how or because they’re afraid of giving away the store. But when you use “free” in the right ways, it can make a huge impact on your sales! In this idea-packed presentation, Don will share:
- Why you need to be giving things away
- How giveaways can improve your marketing, sales, and customer service efforts
- The Do’s and Don’ts of using giveaways
- 14 ways freebies make your customers want to do business with you
- How to give things away for maximum impact
- How “free” can get you in trouble (and how to avoid it!)
- 20 things people will do to get something for free
- How to boost your sales by giving away things that aren’t even yours
- More than 100 things you can give away (many of which cost you nothing!)
How do I book Don Cooper to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Don Cooper for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Don Cooper, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Cooper or any other speaker of your choice.
How much does it cost to book Don Cooper for a speaking engagement?
Speaking fees for Don Cooper, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Don Cooper are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Don Cooper, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Don Cooper speak about?
Don Cooper is a keynote speaker and industry expert who speaks on a wide range of topics such as Sales, Customer Experience, Marketing, Negotiation, Retail, Business and Workshop.
Where does Don Cooper travel from?
Don Cooper generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Don Cooper?
AAE Speakers Bureau has successfully secured keynote speakers like Don Cooper for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Cooper for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Cooper or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Don Cooper is a keynote speaker and industry expert who speaks on a wide range of topics including Sales, Customer Experience and Marketing. The estimated speaking fee range to book Don Cooper for live events is $10,000 - $20,000, and for virtual events Below $10,000. Don Cooper generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are George Lucas, PhD, Rolfe Carawan and Michael Bergdahl. Contact All American Speakers for ratings, reviews, videos and information on scheduling Don Cooper for an upcoming event.
SPEAKING TOPICS
Don Cooper Speaking Topics
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The Tao of Selling: How to Increase Your Sales Quickly, Ethically, and Profitably
Forget the old, hackneyed sales gimmicks. Forget about high-pressure. And forget the manipulative, self-serving tactics that today’s prospects know and hate. Instead, discover a fresh, innovative approach that lets you sell with integrity, confidence, and enthusiasm. In this fast-paced, highly-interactive program, you’ll learn:
- How to find great prospects quickly and easily
- The two most important sales skills and how to master them
- How to make prospects want to see you
- The three different types of prospects and how to deal with each of them
- How to quickly build rapport with your prospect
- The one thing you should never say to a prospect
- How to completely lower your prospect’s defenses
- The key to making the sale (It isn’t what you think!)
- How to uncover your prospect’s hidden concerns
- The “Dandelion Principle” and how it can help you make the sale
- Why the features of your product or service are completely irrelevant
- How to get a huge edge over your competition
- The secret to creating a great sales presentation effortlessly
- How to follow up without being a pest
- The #1, most important word in sales
- How to position yourself as your prospect’s best choice
- The hidden code your prospects use and how to break it
- Why the old adage “Always Be Closing” is terrible advice
- How to make closing quick, easy, and painless (both for you and your prospect)
- Two secrets to getting more referrals now
-
The Myth of Price: Why You Should Charge More And How To Do It
Stop throwing your profits away! You can make a lot more money by simply discounting less and charging more. Don’t think you can? Just wait—immediately after this revealing presentation you’ll be raising your prices and reaping the rewards. Because you’ll discover:
- Why you should probably increase your prices today
- The keys to outselling your low-price competitors
- Why you should (almost) never discount
- What to do when your prospect pressures you for a discount
- How to make your higher prices a selling point
- The Jedi mind-trick prospects use against you and how to combat it
- The one thing you must always do with your prospect
- The huge problem with “value-added” selling and what to do about it
- What people really mean when they say price is important
- The big secret your prospect doesn’t want you to know
- How to make your price seem like a bargain
-
Think Positively, Sell Negatively: A Counter-Intuitive Approach to Boosting your Sales
Since we were kids, most of us have been repeatedly encouraged to “think positively and everything will work out.” But not only is positive thinking not sufficient by itself to boost your sales, it can actually work against you. Just as a battery needs both a positive and a negative end, you need both a positive and negative approach to selling to maximize your sales. In this eye-opening program, you’ll discover:
- Why being too positive can cost you sales
- What negative selling is and why you need to master it
- The forces that are always working against you and how to overcome them
- The keys to selling negatively
- How to quickly determine what kind of buyer your prospect is
- What to do when selling benefits doesn’t work
- How to sell to a group consisting of different types of buyers
- The most dangerous assumption you can make about your prospect
-
Why Should I Choose You?: How to be the Obvious Choice
The marketplace is more competitive—and more challenging—than ever before. How do you stand out among the competition? And how do you persuade a buyer to choose you over them? In this practical, insightful session, you’ll discover:
- The single biggest sales and marketing mistake most companies make
- Why being great isn’t good enough
- How to differentiate your company—so you stand out from the crowd
- The two critical questions you need to answer
- How buyer expectations have changed—and what that means for you
- What you’re really selling (it’s not what you think)
- The 10 things every buyer wants more of
- How to craft a marketing message that resonates with your prospects
- The keys to boosting your sales—even when you’re selling the exact same products
-
The Power of Free: How to Sell More by Giving Things Away
The most powerful four-letter word in sales and marketing is “free.” And most organizations don’t make the most of it, whether because they don’t know how or because they’re afraid of giving away the store. But when you use “free” in the right ways, it can make a huge impact on your sales! In this idea-packed presentation, Don will share:
- Why you need to be giving things away
- How giveaways can improve your marketing, sales, and customer service efforts
- The Do’s and Don’ts of using giveaways
- 14 ways freebies make your customers want to do business with you
- How to give things away for maximum impact
- How “free” can get you in trouble (and how to avoid it!)
- 20 things people will do to get something for free
- How to boost your sales by giving away things that aren’t even yours
- More than 100 things you can give away (many of which cost you nothing!)
VIDEO
Don Cooper Videos
REVIEWS
Don Cooper Reviews
-
I have attended a lot of seminars in my sales career. Many are useless. There are a few that get you pumped up for a couple of days. But none of the seminars I have been to gave me 22 ideas in a simple and functional format. Each of the ideas can be easily implemented into any sales team. Don's seminar is thought provoking, entertaining and most importantly, useful. The trifecta!!!
GEM Products, Inc. - Aug 05 2019 -
The best I’ve heard with the greatest immediate impact.
Sport Boats USA - Aug 05 2019 -
I have heard lots of professional speakers and got more useable information tonight than any before.
The Pampered Chef - Aug 05 2019 -
Don Cooper is an excellent speaker and the information was right on!
Cell Tech - Aug 05 2019
FAQS
-
How do I book Don Cooper to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Don Cooper for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Don Cooper, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Cooper or any other speaker of your choice. -
How much does it cost to book Don Cooper for a speaking engagement?
Speaking fees for Don Cooper, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Don Cooper are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Don Cooper, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Don Cooper speak about?
Don Cooper is a keynote speaker and industry expert who speaks on a wide range of topics such as Sales, Customer Experience, Marketing, Negotiation, Retail, Business and Workshop. -
Where does Don Cooper travel from?
Don Cooper generally travels from Denver, CO, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Don Cooper?
AAE Speakers Bureau has successfully secured keynote speakers like Don Cooper for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Cooper for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Cooper or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
