Deirdre Lester
Keynote Speaker: Chief Revenue Officer at Barstool Sports
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Deirdre Lester Biography
Deirdre Lester is the Chief Revenue Officer at Barstool Sports. Lester is a trusted sales and marketing executive with 20 years of experience in media sales, sponsorship marketing and sales management in the interactive space. Having worked at both Fortune 500 sales organizations and highly entrepreneurial companies, she understands the leadership skills which are required to build start-ups as well as the balance needed within more established organizations.
Lester joined Barstool Sports as CRO in 2018 to overhaul the Sales and Marketing Organization and drive revenue growth for the business. With a focus on scaling revenue through advertising, partnerships and licensing, she has expanded the team from New York to Chicago and Los Angeles. Since then, Barstool Sports has established partnerships with several blue-chip companies such as Square Inc., E&J Gallo, AB InBev, Phillips Norelco, MGM, FanDuel, Kraft Heinz, NASCAR and also has over 250 direct advertising partners across its properties. Under her leadership, the partnerships model has developed beyond advertising to include branded content, sponsorships, experiential and direct to consumer product collaborations.
Through top-notch sales training at CNET & ESPN as well as years of hands-on managerial experience at Rivals.com, Y! Sports and MLBAM, she maintains well-honed strategic selling and negotiating skills and direct dialogue with executives and senior officers at Fortune 500 companies, top advertising agencies and leading professional sports teams and sports media outlets. She demonstrates dedication to revenue growth, team development and establishing everlasting partnerships through a consultative approach. The interactive media industry has always been a passion for Lester, and the cross-section of digital sports media has been her area of specialization.
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Deirdre Lester Videos
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What topics does Deirdre Lester speak about?
Deirdre Lester is a keynote speaker and industry expert who speaks on a wide range of topics such as Business Growth, Business, Leadership, Finance, Women in Business, Social Media, Sales, Marketing, Strategic Leadership and Business Leadership.
Where does Deirdre Lester travel from?
Deirdre Lester generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Deirdre Lester?
AAE Speakers Bureau has successfully secured keynote speakers like Deirdre Lester for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Deirdre Lester for your next private or corporate function.
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Deirdre Lester is a keynote speaker and industry expert who speaks on a wide range of topics including Business Growth, Business and Leadership. Please contact us for live or virtual event fee details. Deirdre Lester generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dyana Valentine, Effie Epstein and Dorie Clark. Contact All American Speakers for ratings, reviews, videos and information on scheduling Deirdre Lester for an upcoming event.
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