Tony Alessandra Biography

Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as agraduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing from Georgia State University.

In addition to being president of Assessment Business Center, a company that offers online 360 assessments, Tony is a founding partner in The Cyrano Group and Platinum Rule Group--companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

Dr. Alessandra is a prolific author with 18 books translated into 49 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationallyrecognized behavioral style assessment tool - The Platinum Rule.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

Contact a speaker booking agent to check availability on Tony Alessandra and other top speakers and celebrities.

Tony Alessandra Videos

INBOUND 2015 I&E: Tony Alessandra "How to Read a Person Like ...
INBOUND 2015 I&E: Tony Alessandra "How to Read a Person Like ...
Creating Customers Not Just Sales Tony Alessandra Part 1 - YouTube
Creating Customers Not Just Sales Tony Alessandra Part 1 - YouTube
DISC Practitioner Certification with Dr. Tony Alessandra
DISC Practitioner Certification with Dr. Tony Alessandra

How to book Tony Alessandra?

Our booking agents have successfully helped clients around the world secure talent like Tony Alessandra for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Tony Alessandra, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Tony Alessandra or any other celebrity of your choice.

How much does it cost to book Tony Alessandra?

Booking fees for Tony Alessandra, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Tony Alessandra, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Tony Alessandra?

All American Entertainment has successfully secured celebrity talent like Tony Alessandra for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Tony Alessandra for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Tony Alessandra or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Tony Alessandra or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Tony Alessandra is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Tony Alessandra for your event is $20,000 - $30,000. Tony Alessandra generally travels from San Diego, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Viola Davis, Amy Poehler, Amy Schumer, Rashida Jones and Julia Louis-Dreyfus. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tony Alessandra for an upcoming event.

Tony Alessandra Videos

INBOUND 2015 I&E: Tony Alessandra "How to Read a Person Like ...
INBOUND 2015 I&E: Tony Alessandra "How to Read a Person Like ...
Creating Customers Not Just Sales Tony Alessandra Part 1 - YouTube
Creating Customers Not Just Sales Tony Alessandra Part 1 - YouTube
DISC Practitioner Certification with Dr. Tony Alessandra
DISC Practitioner Certification with Dr. Tony Alessandra
Continuing Education & DISC with Dr. Tony Alessandra
Continuing Education & DISC with Dr. Tony Alessandra

Tony Alessandra Reviews

  • We love Tony and his content and he is great to work with
    Keynote Speakers - Aug 06 2011

  • Tony brought a presentation ease and expertise that were evident from the first sentence spoken. He engaged his audience effortlessly, and content proved both substantive and entertaining.
    Playhouse 395 - Jun 20 2011

  • Tony shared his wisdom of many years in the speaking business. Specifically he shared how and why he has gone all digital. His relaxed and interactive style was very well received by this advanced crowd (10 past presidents, 3 hall-of-fame speakers...). Tony combined practical information with powerful stories. I'm already using his ideas to transform my business.
    www.DaveJensenOnLeadership.com - Jun 16 2011

  • Tony is a wizard with words. His presentation was both rich with valuable, relevant content and filled with thought-provoking insights illustrated within engaging personal stories. This is the second time I've seen Tony speak in-person. The first was in 2007 in Phoenix, AZ...and I can say his discipline as a presenter and his consumption of knowledge is apparent as I enjoyed my second Tony experience even more than the first!
    Unknown - Jun 13 2011

  • Tony connects and engages the audience but the real reason Tony is so special is because Tony is simply so special. He's a unique creature who possesses the combination of having been in the (sales) trenches and highly educated. He's also a bit of character, mischievous and playful as they come. If you're not going to select me as a speaker, you'd be well served to make Tony your choice!
    Empowered Sales Training - Jun 13 2011

Tony Alessandra Speaking Topics

  • How to Develop Your Charisma as a Leader.

    What impact could you have on your employees or colleagues if you decided to unleash your TRUE charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your leadership influence and other areas of your life? As an applied behavioral scientist and human relationships expert, Dr. Tony Alessandra has spent his career studying the different ways people interact with each other. His research (in his Charisma book) revealed several specific qualities charismatic people demonstrate. These “magical” qualities are present in everyone to varying degrees. The people we think have a lot of charisma have just developed their qualities to a higher level than most. In this program, Dr. Alessandra uses his research to create a simple, yet powerful, system to help you strengthen your charisma and become a more effective leader.

  • Communication Skills, The Platinum Rule: Relationship Strategies for Building Customer and Employee Loyalty.

    Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical... accurate... and immediately useable.

    Here's what you'll learn:

    • How to spot the clues that help you "read" other people and accurately determine their behavioral style.

    • What makes people tick, their strengths and weaknesses, likes and dislikes.

    • How to practice adaptability-changing your strategy and/or approach based on the situation or the person whom you're dealing with.

  • Collaborative Selling How to Gain the Competitive Advantage in Selling

    Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features. Some of the guiding philosophies of this program include:

    • Prescription before diagnosis...is malpractice
    • People dont buy because theyre made to understand, they buy because they feel understood
    • Professional are defined not by the business theyre in, but by the way theyre in business
    • When two people want to do business together, they wont let the details stand in the way
    • The sale begins when the customer says Yes

  • The Platinum Rule Relationship Strategies for Building Customer and Employee Loyalty

    Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they're so different from us.

    In this highly entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: "Do unto others as THEY would like done unto THEM!" Once you understand and master The Platinum Rule, you'll be able to build bridges to people of any style in any business or personal situation. Here's what you'll learn:

    • How to spot the clues that help you read other people and accurately determine their behavioral style
    • What makes people tick, their strengths and weaknesses, likes and dislikes
    • How to practice adaptability - changing your strategy and/or approach based on the situation or the person with whom you're dealing

    The Platinum Rule content is practical ... accurate ... and immediately useable.

  • Customer Loyalty How to Get and Keep Customers...For Life

    Turn your customers into business apostles who "preach the gospel" according to your company. Dr. Alessandra discusses the importance of a customer-driven focus, including key insights for creating customer intimacy, customer retention and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:

    • Building value for the customer;
    • Differentiating your company, products, and sales reps from the competition; cross-selling a range of products and services to both increase profitability and customer retention
    • Increasing your customer responsiveness
    • Creating an emotional attachment with your customers

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Speakers Similar to Tony Alessandra

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