Ever feel like you're speaking a different language than your customers? In this engaging and insightful presentation, Steve Lerch, former Google executive, decodes the modern consumer – their behaviors, motivations, and how to connect with them authentically. Not to mention why they’re so obsessed with some viral trend or TikTok dance that you’ve never heard of, and how learning about these obsessions can open the door to connecting with any potential customer.
Lerch blends humor, pop culture, and insightful data to challenge your assumptions about today's consumers. He reveals the power of free digital tools to tap into real-time consumer interests and provides actionable strategies to cut through the digital clutter.
Learn how to: ● Understand the evolving consumer landscape: Why "different" doesn't mean "worse" when it comes to cultural shifts. ● Craft compelling messages: See how brands like Chipotle and United Airlines leverage viral trends for maximum impact. ● Utilize free tools for market research: Uncover the secrets hidden in Google search data and advertising trends.
In this high-energy, insightful, and fun exploration of innovation, Steve Lerch, a former Google Executive and Innovation Evangelist, reveals the strategies driving the most innovative organizations, and how those strategies can be applied to any business, regardless of size, industry, or budget.
Lerch emphasizes that innovation is not about technology; it's about empowering every individual to contribute. To voice their unique perspectives and ideas. It’s about moving fast, learning as you go, and always iterating. Through captivating stories and real-world examples, he’ll challenge your audience's assumptions about what’s possible, for themselves, their teams, and the world.
This isn't just a lecture; it's an interactive experience filled with humor, inspirational stories, pop culture, and thought-provoking questions that will leave you feeling energized and ready to transform your organization's approach to innovation.
If you're looking for a speech that will motivate your group, spark creativity, and provide practical strategies for fostering a culture of innovation, then look no further. Steve Lerch's Innovation Leadership is the key to unlocking your organization's true potential.
American Bankers Association - Mar 03 2025
We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.
Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.
We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.