Stephen Wunker

Stephen Wunker

Keynote Speaker: Innovation Strategist, Entrepreneur, Author

Stephen Wunker Biography

Stephen Wunker combines world-class strategy consulting and entrepreneurial skills as a specialist in new markets. He is the Managing Director of New Markets Advisors, a firm he founded in 2009 that focuses on innovation strategies and capability building. His consulting expertise is globally recognized, advising clients including Microsoft, the Mayo Clinic, Nike, and the World Bank. Wunker is the author of several books, including "Capturing New Markets: How Smart Companies Create Opportunities Others Don’t", named one of the five best Business Books of 2011, and "Jobs to be Done: A Roadmap for Customer-Centered Innovation". His upcoming book, "The Innovative Leader: Lessons from Top Innovators for You and Your Organization", is set to be published at the end of 2023.

As a consultant, Wunker was a long-term colleague of Harvard Business School Professor Clayton Christensen, collaborating on several publications and contributing to Christensen's renowned innovation consulting practice. He has previously held positions at Bain & Company in their Boston and London offices and has been a consistent contributor to prestigious publications such as Forbes, Harvard Business Review, and The Financial Times. Additionally, Wunker has been featured on Bloomberg and BBC television and has shared his expertise as a guest lecturer at Dartmouth’s Tuck School of Business.

Wunker's entrepreneurial ventures are equally notable. He led the development of one of the world’s first smartphones through a collaboration between British electronics firm Psion and Motorola, and also facilitated a venture with Ericsson to introduce the world’s first mobile Internet device outside Japan. His other ventures include co-founding Yowzit, a leading site for ratings and reviews in Africa and India, and holding leadership roles at Celpay and Brainstorm, developing and selling technology businesses that have spanned four continents. Wunker holds an MBA from Harvard Business School, a Master’s of Public Administration from Columbia University, and a BA cum laude from Princeton University. He has lived and worked across various countries including the US, UK, Netherlands, Japan, Ecuador, and Zambia.

Contact a speaker booking agent to check availability on Stephen Wunker and other top speakers and celebrities.

Stephen Wunker Speaking Topics

Embrace the Octopus: How a Remarkable Creature Provides the Model for the AI-Enabled Organization

How will AI impact the way managers manage? How will it change the way that organizations function?

From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations.

The new model for AI-enabled management comes from a surprising creature - the octopus. With two-thirds of its neurons located outside its central brain, the octopus is a model of distributed intelligence and the remarkable benefits it creates. Hear more about how the octopus has evolved an alien-seeming structure that serves as a remarkable analogy for what AI both unlocks and requires.

Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.

Drawing from Wunker’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare. ​ Are you ready for the AI revolution?

No Genuis Required: An Innovative Leader's Playbook of Future Management

What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?

The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.

Steve Wunker, a leading authority on innovation, has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.

In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire. ​ Are you ready to lead into the future?

Jobs To Be Done: Revelations From Understanding Customers

Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.

Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence. ​ The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book Jobs to be Done: A Roadmap for Customer-Centric Innovation.

Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business. ​ Do you define your business by what you sell, or by what Jobs your customers are trying to get done?

Costovation: Discover How to Build Low-Cost Businesses That Customers Love

Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?

Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites; when done right, they can work together and delight customers too.

Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for both large and small companies. ​ Audiences will learn how to build low-cost businesses that customers love.

Stephen Wunker Videos

Steve Wunker on Costovation
Steve Wunker Speaker Reel
Stephen Wunker - "Job to be done" and Related Credit Union ...

How do I book Stephen Wunker to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Stephen Wunker for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Stephen Wunker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Stephen Wunker or any other speaker of your choice.

How much does it cost to book Stephen Wunker for a speaking engagement?

Speaking fees for Stephen Wunker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Stephen Wunker are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Stephen Wunker, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Stephen Wunker speak about?

Stephen Wunker is a keynote speaker and industry expert who speaks on a wide range of topics such as Strategic Leadership, Corporate Strategy, Business, Business Leadership, Author, Healthcare, Entrepreneurship and Business Consulting.

Where does Stephen Wunker travel from?

Stephen Wunker generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Stephen Wunker?

AAE Speakers Bureau has successfully secured keynote speakers like Stephen Wunker for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Stephen Wunker for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Stephen Wunker or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Stephen Wunker is a keynote speaker and industry expert who speaks on a wide range of topics including Strategic Leadership, Corporate Strategy and Business. The estimated speaking fee range to book Stephen Wunker for live events is $10,000 - $20,000, and for virtual events Below $10,000. Stephen Wunker generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Helaine Knapp, Scott Jeffrey Miller and Dr. Robert Huizinga. Contact All American Speakers for ratings, reviews, videos and information on scheduling Stephen Wunker for an upcoming event.

Speaker profile last updated by AAE Talent Team on 22/05/2025.

Stephen Wunker Speaking Topics

  • Embrace the Octopus: How a Remarkable Creature Provides the Model for the AI-Enabled Organization

    How will AI impact the way managers manage? How will it change the way that organizations function?

    From pushing decision-making toward customer-facing staff, to breaking down traditional silos, to enabling new webs of collaboration, AI is starting to make possible a radical re-think of organizations.

    The new model for AI-enabled management comes from a surprising creature - the octopus. With two-thirds of its neurons located outside its central brain, the octopus is a model of distributed intelligence and the remarkable benefits it creates. Hear more about how the octopus has evolved an alien-seeming structure that serves as a remarkable analogy for what AI both unlocks and requires.

    Noted innovation authority Steve Wunker has been at the frontlines of AI for a dozen years. He has seen it already transform the way that business is done. Now, he’s at the forefront of determining how AI changes the nature of management.

    Drawing from Wunker’s forthcoming book, this speech provides a fascinating and provocative look ahead at how AI will transform organizations, and it gives concrete advice on what managers can do today to prepare. ​ Are you ready for the AI revolution?

  • No Genuis Required: An Innovative Leader's Playbook of Future Management

    What makes a leader innovative? How do they enable their organizations to innovate and be agile in the midst of uncertainty and disruption?

    The answer doesn’t require having remarkable capabilities. Rather it’s an approach that anyone can follow – whether they’re a leader today or simply want to help make their organization into an innovative powerhouse.

    Steve Wunker, a leading authority on innovation, has interviewed innovative leaders in organizations both giant and small. Microsoft’s CEO Satya Nadella, Levi’s CEO Chip Bergh, and Princess Cruises’ President Jan Swartz are some of the 50 top innovators who shared their insights with him for his newest book, The Innovative Leader: Step-by-Step Lessons from Top Innovators for You and Your Organization.

    In a speech packed with engagement and surprise, Wunker shows with clarity how the path to innovative leadership can be straightforward and surefire. ​ Are you ready to lead into the future?

  • Jobs To Be Done: Revelations From Understanding Customers

    Successful innovation doesn’t begin with a brainstorming session – it starts with the customer. So, in an age of virtually unlimited data, why do well over half of new products fail to meet expectations? The truth is that we need to stop asking customers what they know they want . . . and start examining what they really need.

    Jobs to be Done is a way to understand what actually drives customers. It uncovers what leads people or companies to purchase products and services, rather than looking at traditional industry definitions. Consumers don’t buy ice cream, for example, but a way to accomplish celebration, bonding, and indulgence. ​ The concept is so simple (and can remake how companies approach their markets) - yet seldom practiced. Innovation authority Steve Wunker guides you through the process, building on his bestselling book Jobs to be Done: A Roadmap for Customer-Centric Innovation.

    Through stories, interaction, and simple principles, Wunker shows audiences how to totally change their perspective on their business. ​ Do you define your business by what you sell, or by what Jobs your customers are trying to get done?

  • Costovation: Discover How to Build Low-Cost Businesses That Customers Love

    Cut costs – it’s a common corporate refrain. But if you constantly slash spending, what happens to innovation? How can you stay competitive and satisfy customers?

    Taking a Costovation approach solves the dilemma of how to spend less and innovate more. Through product and business model innovation, let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want. Innovation and cost control don’t need to be opposites; when done right, they can work together and delight customers too.

    Innovation authority Steve Wunker delivers a speech full of enlightening anecdotes and principles. Building on his popular book Costovation, he explores cost innovation strategies that work for both large and small companies. ​ Audiences will learn how to build low-cost businesses that customers love.

Stephen Wunker Videos

Steve Wunker on Costovation
Steve Wunker Speaker Reel
Stephen Wunker - "Job to be done" and Related Credit Union ...
  • How do I book Stephen Wunker to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Stephen Wunker for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Stephen Wunker, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Stephen Wunker or any other speaker of your choice.
  • How much does it cost to book Stephen Wunker for a speaking engagement?

    Speaking fees for Stephen Wunker, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Stephen Wunker are $10,000 - $20,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Stephen Wunker, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Stephen Wunker speak about?

    Stephen Wunker is a keynote speaker and industry expert who speaks on a wide range of topics such as Strategic Leadership, Corporate Strategy, Business, Business Leadership, Author, Healthcare, Entrepreneurship and Business Consulting.
  • Where does Stephen Wunker travel from?

    Stephen Wunker generally travels from Boston, MA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Stephen Wunker?

    AAE Speakers Bureau has successfully secured keynote speakers like Stephen Wunker for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Stephen Wunker for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Stephen Wunker or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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