Robbie Kellman Baxter

Robbie Kellman Baxter

Keynote Speaker: Subscription Business Model Expert; Author; Coined 'Membership Economy'

Robbie Kellman Baxter Biography

Robbie Kellman Baxter is recognized as an authority on subscription pricing and membership business models. She coined the phrase "Membership Economy," a term now widely used by organizations and journalists in the business sector. Before founding her consulting firm, Peninsula Strategies, Baxter worked as a strategy consultant at Booz-Allen & Hamilton, served as a New York City Urban Fellow, and held a product marketing role in Silicon Valley. She holds an MBA from Stanford Graduate School of Business and graduated with honors from Harvard College.

Baxter advises companies on maximizing the potential of subscription pricing, digital communities, and freemium models to foster lasting customer relationships. As a consultant, she has worked with more than 100 organizations across over 20 industries, including the National Basketball Association, Hagerty, The Wall Street Journal, Microsoft, and Ingram Micro. Her client list also includes eBay, Oracle, Netflix, and Electronic Arts. Peninsula Strategies is a resource for businesses seeking to develop sustainable recurring revenue, serving both startups and global enterprises.

Baxter is the author of "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue," which anticipated the shift from ownership to membership and the rise of subscription pricing. The book was named a top 10 marketing book of all time by BookAuthority. Her second book, "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave," provides guidance on every phase of a subscription business, from initial testing to scaling for growth. These works have established Baxter as a leading voice in business strategy and customer loyalty.

In addition to her consulting work, Baxter is a keynote speaker, presenting at conferences, association meetings, trade shows, and universities worldwide, as well as to private audiences at major companies. She has spoken for organizations such as Harvard University, Stanford University, the American Society of Association Executives, and the National Restaurant Association. Baxter also hosts the podcast "Subscription Stories," where she interviews business leaders about leveraging subscription pricing and membership models to transform industries and build long-term customer relationships. Through her books, speaking engagements, and podcast, Baxter influences how businesses approach recurring revenue, customer retention, and the evolving landscape of commerce.

Contact a speaker booking agent to check availability on Robbie Kellman Baxter and other top speakers and celebrities.

Robbie Kellman Baxter Speaking Topics

What Your Organization Needs to Learn from the Membership Economy

How the Membership Economy is Changing Customer Expectations

Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth

The 7 Principles of the Membership Economy

Beyond Subscriptions: Best Practices in Building Loyalty & Community

Robbie Kellman Baxter Videos

Ep 421 How to Create Recurring Revenue with Robbie Kellman ...
Is the 'forever transaction' business model ethical? | Robbie Kellman
Business revolution: What is the membership economy?

How do I book Robbie Kellman Baxter to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Robbie Kellman Baxter for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Robbie Kellman Baxter, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Robbie Kellman Baxter or any other speaker of your choice.

How much does it cost to book Robbie Kellman Baxter for a speaking engagement?

Speaking fees for Robbie Kellman Baxter, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Robbie Kellman Baxter, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.

What topics does Robbie Kellman Baxter speak about?

Robbie Kellman Baxter is a keynote speaker and industry expert who speaks on a wide range of topics such as Economy, Virtual, Finance, Business Consulting, Women in Business, Business Authors, Thought Leadership, Disruptive Thinking, Business Leadership, Strategic Leadership, Corporate Strategy and Business Growth.

Where does Robbie Kellman Baxter travel from?

Robbie Kellman Baxter generally travels from San Francisco Bay Area, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Robbie Kellman Baxter?

AAE Speakers Bureau has successfully secured keynote speakers like Robbie Kellman Baxter for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Robbie Kellman Baxter for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Robbie Kellman Baxter or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Robbie Kellman Baxter is a keynote speaker and industry expert who speaks on a wide range of topics including Economy, Virtual and Finance. Please contact us for live or virtual event fee details. Robbie Kellman Baxter generally travels from San Francisco Bay Area, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erica Dhawan, Dr. Jackie Freiberg and Richard Florida. Contact All American Speakers for ratings, reviews, videos and information on scheduling Robbie Kellman Baxter for an upcoming event.

Speaker profile last updated by AAE Talent Team on 02/06/2026.

Robbie Kellman Baxter Speaking Topics

  • What Your Organization Needs to Learn from the Membership Economy

  • How the Membership Economy is Changing Customer Expectations

  • Inflection Points in Organizational Life Cycles: Handling the 5 Critical Moments of Truth

  • The 7 Principles of the Membership Economy

  • Beyond Subscriptions: Best Practices in Building Loyalty & Community

Robbie Kellman Baxter Videos

Ep 421 How to Create Recurring Revenue with Robbie Kellman ...
Is the 'forever transaction' business model ethical? | Robbie Kellman
Business revolution: What is the membership economy?
Robbie Kellman Baxter Speaker Reel
  • How do I book Robbie Kellman Baxter to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Robbie Kellman Baxter for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Robbie Kellman Baxter, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Robbie Kellman Baxter or any other speaker of your choice.
  • How much does it cost to book Robbie Kellman Baxter for a speaking engagement?

    Speaking fees for Robbie Kellman Baxter, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Robbie Kellman Baxter, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
  • What topics does Robbie Kellman Baxter speak about?

    Robbie Kellman Baxter is a keynote speaker and industry expert who speaks on a wide range of topics such as Economy, Virtual, Finance, Business Consulting, Women in Business, Business Authors, Thought Leadership, Disruptive Thinking, Business Leadership, Strategic Leadership, Corporate Strategy and Business Growth.
  • Where does Robbie Kellman Baxter travel from?

    Robbie Kellman Baxter generally travels from San Francisco Bay Area, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Robbie Kellman Baxter?

    AAE Speakers Bureau has successfully secured keynote speakers like Robbie Kellman Baxter for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Robbie Kellman Baxter for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Robbie Kellman Baxter or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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