To discover what successful people have in common, Richard needed to interview hundreds of leaders and then compare the patterns that led to their success. In the business world, he came face-to-face with CEOs like Bill Gates, Rupert Murdoch, Jeff Bezos, Martha Stewart, Richard Branson and Cynthia Trudell, the first woman to run an auto company. But he didn't stop at the CEOs, he also interviewed and studied the people who report to them. To name a few:
CTO: Nathan Myhrvold, Bill Gates' Chief Technology Officer, Microsoft
COO: David Lipkin, Chief Operating Officer, Method
CIO: Dawn Lepore, Chief Information Officer, Charles Schwab
CFO: Mickey Clagg, Chief Financial Officer, Bob Howard Financial Group
CMO: Laurie Coots, Chief Marketing Officer, TBWA Worldwide
Richard ran up and down org charts, interviewing successful employees at all levels, on the front lines, back lines, bottom lines, and assembly lines, and he discovered the common factors that lead to high performance and success in all areas of an organization. No wonder his content resonates with everyone from accounting to advertising, software to sales, marketing to manufacturing, HR to PR.
Richard St. John has attention deficit disorder. That's actually a good thing for audiences, because he knows what it's like when a speaker doesn't keep him engaged. He'll start to fidget and his mind flies off in a hundred directions and he misses most of what the speaker is saying.
So, after spending ten years developing content, Richard spent more years making that content engaging for today's audiences. The result is a fast-moving presentation with 500 slides that's a feast for the eyes, as well as the ears; seriously thought-provoking one second and hilariously funny the next.
Audiences use words like "magical, fast, funny, fantastic, fun, exciting, energetic, and entertaining." So, when Richard speaks, nobody falls asleep -- except his wife. But that happens at home, too.
Richard St. John's topic is success, so he's often called a motivational speaker. But he says he's NOT a motivational speaker. For one thing, he couldn't pass the height requirement. All those motivational speakers seem to be giants. Richard isn't that tall, and that's good, because he prefers to look up to audiences, not talk down to them.
Instead of being a motivational speaker, Richard is an informational speaker. He interviews the world's most successful people, analyzes information on what helped them succeed, and then communicates it with facts, not hype, substance, not fluff, evidence, not opinion.
Many audiences prefer this approach and resonate with his information. So, ironically, the guy who is not a motivational speaker is consistently rated "Most Inspirational Speaker at the Conference." But, don't tell anyone. You'll ruin his reputation as the “Un-motivational” Speaker.
For most of his life, Richard St. John was a very shy guy who had nothing much to say.
Then he spent ten years studying success, and interviewing greats like Bill Gates, Martha Stewart, and the Google founders, and suddenly – bing!– he had lots to say. But communicating it to others meant doing the thing he feared most -- standing up on stage and opening his mouth. Ahhhhh!
Richard was terrified of public speaking, but he pushed himself to do it. He started by speaking to small groups of five or six people, then he pushed himself to speak to 20, then 50, then 100. The more he spoke, the more the fear diminished.
Now Richard speaks worldwide to audiences of thousands. He has gone from being the “Most Scared Speaker at conferences” to being rated the “Most Inspirational Speaker” at conferences.
Richard is living proof that anyone can go from being afraid to speak, to speaking on the world stage.
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