Revenue is the lifeblood of any business, but often early stage marketing teams spend their time trying to do everything leading to subpar results and burnout. Attendees will learn a proven process, built on the philosophy of addition by subtraction, that can be easily implemented to create predictable and sustainable growth.
1) Channel Mix: How to identify the right channels for short-term immediate pipeline creation and long-term pipeline expansion
2) Go-To-Market Motion: How to build the right type of Go-To-Market Motion for your Business
3) Experimentation: Learn the process I use for experimentation and budget reallocation to create a predictable and scalable pipeline
MasterClass seems ubiquitous now, but like any startup, their success was not guaranteed. Their industry partner from the beginning teaches you the secrets to their success and, more importantly, how they overcame the substantial obstacles in their way.
1) Hiring - Learn how MasterClass created a world-class tech team of blended outsourced and in-house technologists, to combat a tight hiring market in Silicon Valley
2) Marketing - We dissect their famous marketing campaigns, and how their contrarian approach to alternative education marketing helped them stand out from the crowd
3) Technology - The underpinning to any successful startup - how seamless UX and tech platforms were critical to MasterClass' premium offering.
Why Side Hustles are a Company’s Key to Marketing
1) Employees have strong industry experience which readily translates into easy-to-start entrepreneurial endeavors that can educate prospective buyers.
2) Companies should encourage these entrepreneurial endeavors which allow employees to build their own assets that also act as company marketing.
3) Employee side hustles build trust & can be more transparent than brands - giving the brands they represent an edge in today's trust-based economy.
Rejection of Growth Hacking and Failed Accountability of the Past. Sweet spot is Agencies to Mid-Market Companies.
Takeaways 5 Step Process - 1) Company story must be clearly articulated. 2) External Communication in the language of the customer. 3) Internal Communication must drive the creation of employee advocates. 4) Consumers trust people quicker than they trust companies so lead with humans first in communication. 5) Experiment with new technologies but only lean into them if your organization seeks to master them.
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