Neil Rackham

Neil Rackham

Keynote Speaker: Speaker, Author & Expert on Sales and Marketing Issues

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Neil Rackham Biography

Neil Rackham is known throughout the world as a speaker, writer and seminal thinker on sales and marketing issues. Several of his books have been on the New York Times bestseller list and his works have been translated into over 50 languages. He has been Chairman and CEO of three international research and consulting firms.

Rackham first gained international recognition in the 1970s when he led the largest-ever research study of successful selling and sales effectiveness. This massive project, supported by major multinationals including Xerox and IBM, involved a team of 30 researchers who studied 35,000 sales calls in over 20 countries. The research took 12 years at a cost, in today’s dollars, of $30 million. From the results of these studies, he published the groundbreaking classic "SPIN® Selling" (McGraw-Hill, 1988) and "Major Account Sales Strategy" (McGraw-Hill, 1989). He is the author of over 50 influential articles on marketing, selling and channel strategy.

Rackham is also widely recognized as a highly original and creative trainer and communicator. His work in sales training won him the Instructional Systems Association lifetime award for Innovation in Training and Instruction.

Rackham has worked closely with many leading sales forces such as IBM, Xerox, AT&T, and Citicorp. He has also worked extensively with senior partners in some of the world’s most successful professional services organizations including McKinsey & Company.

He’s a sought after conference speaker who receives top reviews from participants for his capacity to take complex issues and make them accessible and interesting. He uses a combination of humor, passion, and group interaction to stimulate and challenge his audiences.

Rackham has been an advisor on sales performance to several of the Fortune 100 largest companies in the United States. His other books include Managing Major Sales and Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage. More than half the Fortune 500 train their salespeople using sales models derived from his research. He is Visiting Professor to several Universities in Europe and the USA.

Rackham lives in Northern Virginia and when he’s not working on improving sales performance, he writes poetry and science fiction and plays medieval musical instruments.

Contact a speaker booking agent to check availability on Neil Rackham and other top speakers and celebrities.

Neil Rackham Videos

Neil Rackham - Sales and Marketing Speaker
Neil Rackham - The Buying Cycle Today
Neil Rackham, author of SPIN sellling, on combining sales and ...

How do I book Neil Rackham to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Neil Rackham for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Neil Rackham, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Neil Rackham or any other speaker of your choice.

How much does it cost to book Neil Rackham for a speaking engagement?

Speaking fees for Neil Rackham, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire Neil Rackham, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Neil Rackham speak about?

Neil Rackham is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Business Leadership, Author, Leadership, Marketing, Motivational and Strategic Leadership.

Where does Neil Rackham travel from?

Neil Rackham generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Neil Rackham?

AAE Speakers Bureau has successfully secured keynote speakers like Neil Rackham for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Neil Rackham for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Neil Rackham or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Neil Rackham is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Business Leadership. The estimated speaking fee range to book Neil Rackham for live events is $20,000 - $30,000. Please contact us for virtual event fees. Neil Rackham generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jordan Goldman, Josh Bersin and JP Pawliw-Fry. Contact All American Speakers for ratings, reviews, videos and information on scheduling Neil Rackham for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.

Neil Rackham Videos

Neil Rackham - Sales and Marketing Speaker
Neil Rackham - The Buying Cycle Today
Neil Rackham, author of SPIN sellling, on combining sales and ...
Neil Rackham Interview - Part 1

Neil Rackham News

  • The King of SPIN – Neil Rackham returns to ‘shake things up’

    Two decades on, his 1995 text, SPIN Selling, is still lauded as the most influential sales book of all time, and more than half the US Fortune 500 use models from that research to train their sales teams. Professor Neil Rackham’s studies have stood the test of time, but as he makes clear in this interview – it’s important to evolve. In his own words: “It’s a Darwinian world out there. Adapt or die.”

  • Internationally Known Sales Pundit Brings Expertise to UC Classroom

    Neil Rackham, best-selling author of “SPIN Selling” and a world-renown expert in sales, will bring his extensive marketing and sales experience to the Carl H. Lindner College of Business. He joins the faculty as Executive Professor of Professional Selling effective February 2012.

  • Masterclasses with Professor Neil Rackham

    Professor Rackham has been described as “the Professor of Sales”. He is the best-selling author of the highly influential book ‘SPIN Selling’. Now resident in the USA this is a rare opportunity to engage with him in a small ‘Masterclass’ type forum.

  • A Special Morning with Neil Rackham: Five Mega-Trends That Have Redefined Selling

    Neil Rackham is widely recognized as the father of consultative selling and one of the leading sales and marketing speakers of the past 30 years. The IES is very excited to bring him back for a special morning event on May 20.

  • Neil Rackham: The Future of Selling

    A couple of weeks ago I posted a video of Howard Stevens, CEO of the sales-oriented research group HR Chally, talking with sales uber-guru Neil Rackham on the subject of Selling in Hard Times.

  • How do I book Neil Rackham to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Neil Rackham for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Neil Rackham, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Neil Rackham or any other speaker of your choice.
  • How much does it cost to book Neil Rackham for a speaking engagement?

    Speaking fees for Neil Rackham, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire Neil Rackham, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Neil Rackham speak about?

    Neil Rackham is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Business Leadership, Author, Leadership, Marketing, Motivational and Strategic Leadership.
  • Where does Neil Rackham travel from?

    Neil Rackham generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Neil Rackham?

    AAE Speakers Bureau has successfully secured keynote speakers like Neil Rackham for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Neil Rackham for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Neil Rackham or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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NEIL RACKHAM

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