Even the most dedicated businesses focused on customer satisfaction occasionally face pushback from customers. This session showcases the hidden potential of negative feedback and how it can fuel business strategies. Michael Podulsky shares insights on why customer feedback is your most valuable asset and how to calculate the true cost of negative reviews. Attendees will learn how to analyze and use data from consumer insights to refine strategies, improve brand messaging and meet customers' expectations. You will gain essential knowledge that you can apply immediately to build stronger customer relationships and drive impactful results.
This session explores how businesses can design AI interactions that consumers can trust. Michael Podolsky will share practical ways to build AI touchpoints that are clearly identified, easy to follow, and continuously improved through real customer feedback.
Attendees will learn how to spot and reduce bias, confusion, and misinformation risks in AI-powered customer journeys before they damage trust. They will leave with a practical framework to design transparent AI touchpoints improvements based on real customer feedback and turn trust into stronger marketing performance.
Customer service mistakes can be costly for your business. How to prevent them and ensure a better customer experience? Through real-world examples, Michael Podolsky will highlight the most frequent mistakes businesses make and their impact on customer trust and loyalty. You'll gain actionable tips and a clear framework for delivering exceptional service, including ways to identify and avoid the top customer service mistakes, steps to creating great customer service experiences, and practical strategies to build stronger customer relationships and protect your brand reputation.
In this session, Michael Podolsky will share how emotions, often overlooked in business, can become a real source of strength and innovation. Through personal experience, he shows how adopting what truly drives you can inspire great ideas, build a resilient and inclusive culture, and create a brand people genuinely connect with. Attendees will learn how to turn passion, frustration, and empathy into better decisions, stronger leadership, and business growth. They will gain insights into how listening to yourself, your team, and your customers leads to ideas that solve problems and build customer trust.
This session will show business leaders how to increase visibility, stand out from competitors, and protect their reputation in today’s fast-moving digital environment. Michael Podolsky will cover how to define a clear brand identity, sharpen positioning, and uncover competitive vulnerabilities using real-world examples. Attendees will learn how search results, media coverage, and online conversations shape public perception, and how to proactively influence that narrative about the brand. They’ll leave with practical methods to identify risk patterns in reviews and feedback, plus a focused one-page action plan to strengthen and safeguard their brand presence.
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