JP Kuehlwein
Keynote Speaker: Global Brand Builder, Author of "Brand Elevation" & "Rethinking Prestige Branding"
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JP Kuehlwein Biography
JP is a recognized strategy expert, global brand builder and accomplished marketing leader. He is also an engaging speaker and author who can look back at a 25 year track record of successfully translating consumer and branding insights into transformational propositions that win in the market. Jp's passion are premium and lifestyle brands, but his broad experience spans from introducing a new-to-the-world food wrap to the US or disposable diapers to developing markets in Asia, to developing a global communication strategy for the world’s leading detergent and portfolio strategies for in the Beauty- and Lifestyle categories for the world’s largest advertiser. It stretches from mass market products to high luxury.
JP is co-founder and Partner at Ueber-Brands a Brand Building Partner. He previously served as Managing Director of Global Strategy & Innovation at Procter & Gamble Executive Vice President of Frédéric Fekkai, a global prestige brand and fully owned subsidiary of Procter and Gamble. He is also an External Director of Smith & Norbu, a Hong Kong-based luxury optical frame maker.
JP has co-authored the bestselling “Rethinking Prestige Branding – Secrets of the Ueber-Brands” (Kogan Page, 2015), which is quickly becoming a marketers reference book. It analyses the success drivers behind some one hundred premium brands across industries. With his co-author Wolf Schaefer, JP advocates to put ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance. JP is regularly involved in public speaking and teaching across industries and markets in English, French or German language. His blog and podcast ‘Ueber-Brands’ and related events are sought-after by brand builders and marketing leaders around the world.
Based out of New York City, JP is on the advisory board and a guest lecturer at the Masters Program in Cosmetics and Fragrance Marketing and Management at the prestigious Fashion Institute of Technology (FIT, NY), an advisory board member of the CMO Council and a trustee of the Marketing Science Institute (MSI, Boston).
Contact a speaker booking agent to check availability on JP Kuehlwein and other top speakers and celebrities.
JP Kuehlwein Speaking Topics
In is bestselling book, Rethinking Prestige Branding, JP Kuehlwein provided a fascinating framework for driving the success of modern premium brands. I his latest book Brand Elevation, he puts these principles into practice, offering a step-by-step guide to developing and executing a premium brand strategy. JP explains the drivers behind becoming peerless and priceless, and how any brand can develop a winning brand strategy. Exploring key challenges such as:
• How to create a distinct and brand-guiding mission;
• Getting the balance between exclusivity and inclusion;
• Brand building in times of crisis
This keynote talk or in-depth workshop is intended for people who want to lift their brands above considerations of performance or value alone and make them esteemed beyond size, valued beyond price. Participants will learn about key drivers behind the success of some of the best in the premium brand world across industries – we call them ‘Ueber-Brands’.
Many post-crisis consumers and most Millennial keenly differentiate between products and experiences they want to invest themselves into and necessities they want to buy as efficiently and cheaply as possible. Gone are the days where shopping per-se and accumulating ‘stuff’ provided satisfaction and status.
Where does your brand stand on the continuum between ‘material’ and ‘meaningful’? Is it where you want it to be? Or might you be stuck in the middle?
If your desired place is to be esteemed for both your product as well as what it stands for, then join us to look at and discuss what drives the sustained success of some of the best brands in this class – We call them ‘Ueber-Brands’ in our book. Brands that go beyond.
We might cover:
• How mission gives meaning and generates a strong buy-in • Why myths are the superior story and create magic • About the power of balancing the longing and belonging • How to un-sell to seduce • About the need for ‘truth’ and ‘living the dream’ as the answer
JP Kuehlwein Videos
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Our experienced booking agents have successfully helped clients around the world secure speakers like JP Kuehlwein for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for JP Kuehlwein, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for JP Kuehlwein or any other speaker of your choice.
How much does it cost to book JP Kuehlwein for a speaking engagement?
Speaking fees for JP Kuehlwein, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $30,000 - $50,000. For the most current speaking fee to hire JP Kuehlwein, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does JP Kuehlwein speak about?
JP Kuehlwein is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Corporate Strategy, Entrepreneurship and Social Media.
Where does JP Kuehlwein travel from?
JP Kuehlwein generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for JP Kuehlwein?
AAE Speakers Bureau has successfully secured keynote speakers like JP Kuehlwein for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book JP Kuehlwein for your next private or corporate function.
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JP Kuehlwein is a keynote speaker and industry expert who speaks on a wide range of topics including Marketing, Corporate Strategy and Entrepreneurship. The estimated speaking fee range to book JP Kuehlwein for live events is $30,000 - $50,000. Please contact us for virtual event fees. JP Kuehlwein generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jay Baer, Ukonwa Ojo and Harish Shah. Contact All American Speakers for ratings, reviews, videos and information on scheduling JP Kuehlwein for an upcoming event.
SPEAKING TOPICS
JP Kuehlwein Speaking Topics
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Rethinking Prestige Branding: Framework for Driving Successful Brands
In is bestselling book, Rethinking Prestige Branding, JP Kuehlwein provided a fascinating framework for driving the success of modern premium brands. I his latest book Brand Elevation, he puts these principles into practice, offering a step-by-step guide to developing and executing a premium brand strategy. JP explains the drivers behind becoming peerless and priceless, and how any brand can develop a winning brand strategy. Exploring key challenges such as:
• How to create a distinct and brand-guiding mission;
• Getting the balance between exclusivity and inclusion;
• Brand building in times of crisis
-
Mission, Myth and Truth - Secrets of the Ueber-Brands
-
How To Make Your Brand Priceless
This keynote talk or in-depth workshop is intended for people who want to lift their brands above considerations of performance or value alone and make them esteemed beyond size, valued beyond price. Participants will learn about key drivers behind the success of some of the best in the premium brand world across industries – we call them ‘Ueber-Brands’.
Many post-crisis consumers and most Millennial keenly differentiate between products and experiences they want to invest themselves into and necessities they want to buy as efficiently and cheaply as possible. Gone are the days where shopping per-se and accumulating ‘stuff’ provided satisfaction and status.
Where does your brand stand on the continuum between ‘material’ and ‘meaningful’? Is it where you want it to be? Or might you be stuck in the middle?
If your desired place is to be esteemed for both your product as well as what it stands for, then join us to look at and discuss what drives the sustained success of some of the best brands in this class – We call them ‘Ueber-Brands’ in our book. Brands that go beyond.
We might cover:
• How mission gives meaning and generates a strong buy-in • Why myths are the superior story and create magic • About the power of balancing the longing and belonging • How to un-sell to seduce • About the need for ‘truth’ and ‘living the dream’ as the answer
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JP Kuehlwein Videos
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