Jonas Ridderstrale

Jonas Ridderstrale

Keynote Speaker: Bestselling Author, Influential Business Thinker, Visiting Professor

Jonas Ridderstrale Biography

Dr. Jonas Ridderstråle is one of the world's most influential and respected business thinkers and speakers. Since first making waves with the bestselling book "Funky Business" in 2000, he has consistently featured on the Thinkers 50 biennial ranking of business thinkers, demonstrating his lasting impact on the field of management. His works, including "Funky Business," "Karaoke Capitalism: Management for mankind," "Funky Business Forever: How to Enjoy Capitalism," and "Re-energizing the Corporation: How Leaders Make Change Happen," have been sold globally, reflecting his broad appeal and relevance in the ever-evolving business environment.

Dr. Ridderstråle is a presenter who makes a significant difference, having spent over two decades providing people the competence, confidence, and courage to think, feel, and act differently. In his keynotes and workshops, he delivers his message with a unique combination of academic rigor, imagination, humor, and a highly dynamic presentation style, which has inspired audiences from Moscow to Mumbai and San Francisco to Shanghai. His client list spans Fortune 500 companies, major government bodies, sports teams, and trade unions, attesting to his wide-ranging influence.

An accomplished academic, Jonas holds an MBA and a PhD in international business and was named Sweden’s outstanding young academic of the year. In 2007, he received the Italian Nobels Colloquia award for "Leadership in Business and Economic Thinking." Currently, he serves as a visiting professor at Ashridge Business School in the UK and IE Business School in Spain. His research has been published in leading academic journals, and he is frequently featured in major international media outlets including CNN, Fortune, Fast Company, Time, Financial Times, and many others.

Jonas is based in Stockholm, Sweden, where he lives with his wife and two children. When not traveling, he continues to inspire and challenge the corporate world with innovative ideas for managing in an age of rapid change and uncertainty.

Contact a speaker booking agent to check availability on Jonas Ridderstrale and other top speakers and celebrities.

Jonas Ridderstrale Speaking Topics

The Holy Grail of Business: Compete on Fitness & Sex Appeal

We remember the likes of Dell and Dylan for their ability to innovate and then continuously reinvent themselves. Successful corporations and individuals perfect the art of creating imperfections - the Holy Grail of commerce. In a deregulated world, the new business reality is a "double economy" with increasing differences between the best and the rest.

Instead of appealing to what's average, you must explore what's extreme. Those who stay in the middle of the road will be run over by modern monopolists.

Using examples from some of the most successful contemporary business organizations, speaker Jonas Ridderstrale describes two ways in which to build sustainable competitive advantages:

  • Adapt to the new business environment by developing business models that are incredibly fit by exploiting the imperfection of markets
  • Compete on sex appeal by understanding people's moods

The Future Firm: The Shape of Things to Come

The successful 21st-century corporation is fundamentally different from the one that dominated the industrial era. Gone are the days of the local and bureaucratic conglomerate.

Today, wealth is made with wisdom and customers are more demanding than ever. In a world with a surplus of products and services of similar prices and quality, the future firm must thrive on its ability to be different and add value in new ways.

Speaker Jonas Ridderstrale outlines where we should expect to find the firm of the future, what it will look like, and how it will operate. Learn more about how the company of tomorrow profits from changing circumstances and unpredictability. Find out why winners must be focused, innovative, heterarchical, and adept at leveraging themselves.

Life in the Funky Village: Business Megatrends

Today, most people live, work, and do business in a deregulated global economy. More and more individuals enjoy the freedom of choice. In this presentation, speaker Jonas Ridderstrale discusses how we can capitalize on these new freedoms of movement by understanding shifts towards democratization, personalization, feminization, polarization, and many others.

Forces of Funk: What Drives Change?

The only way your business can respond to new challenges in a constructive way is by truly understanding why the socioeconomic landscape is changing so rapidly. The best leaders have always been business sociologists. They know that you find opportunity by analyzing context.

Speaker Jonas Ridderstrale has written and thought extensively about the seismic impact of changes in technology, institutions, and values. In this presentation, he talks about how we can benefit from advances in information technology and telecommunications as individuals and as leaders of corporations. He also discusses the implications of institutional deregulation on capitalism, nation states, political parties, companies, families, and others, and explains how the world's shift from a geographically structured entity to one dominated by global tribes will influence life inside and outside our organizations.

Jonas Ridderstrale Videos

Re-energising the Corporation - Jonas Ridderstrale ... - YouTube
Recite Al Jazeeri: Jonas Ridderstrale - YouTube
Jonas Ridderstråle I of III - Funky business - YouTube

How do I book Jonas Ridderstrale to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Jonas Ridderstrale for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jonas Ridderstrale, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jonas Ridderstrale or any other speaker of your choice.

How much does it cost to book Jonas Ridderstrale for a speaking engagement?

Speaking fees for Jonas Ridderstrale, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $50,000 - $100,000. For the most current speaking fee to hire Jonas Ridderstrale, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Jonas Ridderstrale speak about?

Jonas Ridderstrale is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, European Heritage, Change Management, Business Leadership, Leadership, Thought Leadership, Disruptive Thinking, Innovation and Economy.

Where does Jonas Ridderstrale travel from?

Jonas Ridderstrale generally travels from Stockholm, Sweden and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Jonas Ridderstrale?

AAE Speakers Bureau has successfully secured keynote speakers like Jonas Ridderstrale for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonas Ridderstrale for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jonas Ridderstrale or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Jonas Ridderstrale is a keynote speaker and industry expert who speaks on a wide range of topics including Business, European Heritage and Change Management. The estimated speaking fee range to book Jonas Ridderstrale for live events is $50,000 - $100,000. Please contact us for virtual event fees. Jonas Ridderstrale generally travels from Stockholm, Sweden and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Adam Nash, Gijs van Wulfen and Toby Cosgrove. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonas Ridderstrale for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.

Jonas Ridderstrale Speaking Topics

  • The Holy Grail of Business: Compete on Fitness & Sex Appeal

    We remember the likes of Dell and Dylan for their ability to innovate and then continuously reinvent themselves. Successful corporations and individuals perfect the art of creating imperfections - the Holy Grail of commerce. In a deregulated world, the new business reality is a "double economy" with increasing differences between the best and the rest.

    Instead of appealing to what's average, you must explore what's extreme. Those who stay in the middle of the road will be run over by modern monopolists.

    Using examples from some of the most successful contemporary business organizations, speaker Jonas Ridderstrale describes two ways in which to build sustainable competitive advantages:

    • Adapt to the new business environment by developing business models that are incredibly fit by exploiting the imperfection of markets
    • Compete on sex appeal by understanding people's moods

  • The Future Firm: The Shape of Things to Come

    The successful 21st-century corporation is fundamentally different from the one that dominated the industrial era. Gone are the days of the local and bureaucratic conglomerate.

    Today, wealth is made with wisdom and customers are more demanding than ever. In a world with a surplus of products and services of similar prices and quality, the future firm must thrive on its ability to be different and add value in new ways.

    Speaker Jonas Ridderstrale outlines where we should expect to find the firm of the future, what it will look like, and how it will operate. Learn more about how the company of tomorrow profits from changing circumstances and unpredictability. Find out why winners must be focused, innovative, heterarchical, and adept at leveraging themselves.

  • Life in the Funky Village: Business Megatrends

    Today, most people live, work, and do business in a deregulated global economy. More and more individuals enjoy the freedom of choice. In this presentation, speaker Jonas Ridderstrale discusses how we can capitalize on these new freedoms of movement by understanding shifts towards democratization, personalization, feminization, polarization, and many others.

  • Forces of Funk: What Drives Change?

    The only way your business can respond to new challenges in a constructive way is by truly understanding why the socioeconomic landscape is changing so rapidly. The best leaders have always been business sociologists. They know that you find opportunity by analyzing context.

    Speaker Jonas Ridderstrale has written and thought extensively about the seismic impact of changes in technology, institutions, and values. In this presentation, he talks about how we can benefit from advances in information technology and telecommunications as individuals and as leaders of corporations. He also discusses the implications of institutional deregulation on capitalism, nation states, political parties, companies, families, and others, and explains how the world's shift from a geographically structured entity to one dominated by global tribes will influence life inside and outside our organizations.

Jonas Ridderstrale Videos

Re-energising the Corporation - Jonas Ridderstrale ... - YouTube
Recite Al Jazeeri: Jonas Ridderstrale - YouTube
Jonas Ridderstråle I of III - Funky business - YouTube
Entrevista a Jonas Ridderstrale - Parte 1 - YouTube
Jonas Ridderstråle on "Facing the Challenges of Tomorrow ...
  • How do I book Jonas Ridderstrale to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jonas Ridderstrale for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jonas Ridderstrale, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jonas Ridderstrale or any other speaker of your choice.
  • How much does it cost to book Jonas Ridderstrale for a speaking engagement?

    Speaking fees for Jonas Ridderstrale, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $50,000 - $100,000. For the most current speaking fee to hire Jonas Ridderstrale, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jonas Ridderstrale speak about?

    Jonas Ridderstrale is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, European Heritage, Change Management, Business Leadership, Leadership, Thought Leadership, Disruptive Thinking, Innovation and Economy.
  • Where does Jonas Ridderstrale travel from?

    Jonas Ridderstrale generally travels from Stockholm, Sweden and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Jonas Ridderstrale?

    AAE Speakers Bureau has successfully secured keynote speakers like Jonas Ridderstrale for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonas Ridderstrale for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jonas Ridderstrale or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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