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John Rossman

John Rossman

Keynote Speaker: Former Amazon Executive, Author & Expert on Digital Disruption

John Rossman Biography

John Rossman is a former Amazon Executive, Best-Selling Author, and Leading Innovation Speaker. He was responsible for launching and scaling the Amazon marketplace business, which now accounts for over 50% of all units sold and shipped at Amazon. His innovation and curiosity to dive into business problems and customer needs have made him a sought-after advisor and consultant across industry vertices on innovation, digital strategy, and culture.

Working with fortune 100 companies and others, including The Bill and Melinda Gates Foundation, T-Mobile, Fidelity Investments, Novartis, and Chick-Fil-A, his insights have provided the foundation companies need to compete in the rapidly changing digital landscape. He has written 3 best selling books: "The Amazon Way: Amazon’s 14 Leadership Principles," "Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader," and "The Amazon Way on IoT: Principles for Every Leader from the World’s Leading Internet of Things Strategies."

His 4th book, "Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era" was released in 2024.

Contact a speaker booking agent to check availability on John Rossman and other top speakers and celebrities.

John Rossman Speaking Topics

Revolutionizing Healthcare & Insurance with Innovation Keynote Insights – The Amazon Way

Rossman provides a transformative roadmap for the healthcare and insurance sectors through relentless customer centricity, robust innovation, and strategic leadership.

Leveraging Amazon’s customer-centric principles, Rossman demonstrates how these methodologies can be adapted to healthcare and insurance to significantly enhance service delivery, patient and client satisfaction, and operational efficiency. Through case studies and strategies from “The Amazon Way”, he illustrates how these principles can be applied to streamline processes, improve interactions at every touchpoint, and maintain compliance with industry standards.

Expanding on “Think Like Amazon,” Rossman delves into the ’50 1/2 ideas’ critical for digital transformation in healthcare and insurance. By embracing a digital-first mindset and integrating advanced technologies like AI and big data analytics, he shows how to create innovative, scalable solutions tailored to user needs. Rossman encourages industry leaders to rethink legacy systems, fostering a culture of innovation.

In his keynote, Rossman shares insights from “Big Bet Leadership,” emphasizing the importance of calculated bold moves to lead disruptive change effectively. He discusses how Amazon’s leadership principles can spearhead reform in healthcare and insurance sectors. Audience members will depart equipped with a blueprint for embedding customer centricity into operations, leveraging innovation to tackle complex challenges, and leading change that anticipates the future.

Audience Takeaways

Customer-First Framework: Apply Amazon’s customer-centric methods to elevate patient and client satisfaction in healthcare and insurance. Innovative Problem Solving: Integrate cutting-edge technologies and practices to solve complex challenges within these sectors. Leadership in Disruption: Utilize bold leadership principles from “Big Bet Leadership” to navigate and lead disruptive changes effectively. Strategic Digital Transformation: Drive digital transformation with the ’50 1/2 ideas’ from “Think Like Amazon”, scaling solutions to meet market needs. Operational Excellence: Implement Amazon’s strategies to enhance efficiency, reduce costs, and deliver superior service quality.

Championship Habits: Culture & Tactics for High-Performance Teams

Inspired by both professional and personal experiences, John Rossman introduces “Championship Habits” in this engaging innovation keynote. It explores critical practices that set high-performing teams apart. Delving into these habits, Rossman elucidates how they can systematically enhance team performance and drive organizational success.

Fostering Excellence & Customer Obsession

Rossman emphasizes that a robust, dynamic culture is the bedrock of any high-performing team, one that prioritizes excellence, continuous improvement, and customer obsession—a core element in Amazon leadership principles. He stresses the importance of clarity and alignment around shared goals, proactive leadership, and effective feedback in nurturing accountability and transparency. His keynote offers practical strategies for embedding these values deeply within teams to ensure empowerment and alignment with overarching objectives.

Executing Championship Habits Tactically

From cultural principles to tactical execution, Rossman dives into specific methods exemplifying Championship Habits. These include setting rigorous performance standards, leveraging metrics for operational excellence, and high-velocity decision-making—integral to Big Bet Leadership. Using real-world examples from Amazon and other industry leaders, he demonstrates how these tactics are applied in daily operations to enhance agility and effectiveness.

This leadership keynote speaking session redefines the concept of building high-performing teams, providing attendees with a practical framework for a winning game plan. Participants will leave with actionable insights to transform their team’s culture, execute high-level tactics, and adopt an adaptable approach yielding superior results consistently.

Key Takeaways for Your Audience

Empowered Team Dynamics: Strategies to foster a culture of excellence and accountability that empowers teams to achieve their highest potential. Practical Execution Tactics: Actionable methods for applying Championship Habits in everyday operations and decision-making processes. Sustainable Performance Frameworks: Insights on building resilient systems that maintain high performance amid changing markets and challenges. Winning Game Plan Methodology: A comprehensive blueprint for creating and sustaining dynamic teams capable of executing and innovating under any conditions.

Championship Habits: Culture & Tactics for High-Performance Teams

Inspired by both professional and personal experiences, John Rossman introduces “Championship Habits” in this engaging innovation keynote. It explores critical practices that set high-performing teams apart. Delving into these habits, Rossman elucidates how they can systematically enhance team performance and drive organizational success.

Fostering Excellence & Customer Obsession

Rossman emphasizes that a robust, dynamic culture is the bedrock of any high-performing team, one that prioritizes excellence, continuous improvement, and customer obsession—a core element in Amazon leadership principles. He stresses the importance of clarity and alignment around shared goals, proactive leadership, and effective feedback in nurturing accountability and transparency. His keynote offers practical strategies for embedding these values deeply within teams to ensure empowerment and alignment with overarching objectives.

Executing Championship Habits Tactically

From cultural principles to tactical execution, Rossman dives into specific methods exemplifying Championship Habits. These include setting rigorous performance standards, leveraging metrics for operational excellence, and high-velocity decision-making—integral to Big Bet Leadership. Using real-world examples from Amazon and other industry leaders, he demonstrates how these tactics are applied in daily operations to enhance agility and effectiveness.

This leadership keynote speaking session redefines the concept of building high-performing teams, providing attendees with a practical framework for a winning game plan. Participants will leave with actionable insights to transform their team’s culture, execute high-level tactics, and adopt an adaptable approach yielding superior results consistently.

Key Takeaways for Your Audience

Empowered Team Dynamics: Strategies to foster a culture of excellence and accountability that empowers teams to achieve their highest potential. Practical Execution Tactics: Actionable methods for applying Championship Habits in everyday operations and decision-making processes. Sustainable Performance Frameworks: Insights on building resilient systems that maintain high performance amid changing markets and challenges. Winning Game Plan Methodology: A comprehensive blueprint for creating and sustaining dynamic teams capable of executing and innovating under any conditions.

Think Like Amazon — What’s the Future of Your Industry and Ecosystem?

This presentation is tailored to business leaders and investors interested in forecasting and creating the future of their industry.

Drawing from his extensive experience at Amazon, the Bill and Melinda Gates Foundation, T-Mobile, and dozens of client strategy engagements, Rossman explores critical components and mega-forces leading to change. Attendees gain exclusive insights into applying these methodologies to their strategies, accelerating growth and enhancing competitiveness in an increasingly competitive and dynamic marketplace.

Rossman’s discussion extends beyond replicating tactics; he encourages a paradigm shift in thinking. Attendees will explore the ‘thinking in outcomes’ approach, outlining practical steps for conducting scenario planning. This keynote segment is designed to provoke thought, spur innovation, and drive home the importance of a customer-centric approach coupled with robust thought experiments.

Concluding with a forward-looking perspective, Rossman guides the audience through scenario-planning exercises to predict and react to future industry trends and challenges. This proactive approach prepares leaders to navigate their businesses through potential disruptions and equips them to play a pivotal role in shaping their respective ecosystems. Participants will leave with a clear set of principles and techniques that, when implemented, can transform their organizations into agile, forward-thinking competitors ready to thrive in the future digital landscape.

Leaving Your Audience with:

  • Adopt Amazon’s Strategic Mindset: Embrace continuous innovation and customer obsession to redefine industry standards and enhance business growth.
  • Practical Innovation Strategies: Understand how to “think in bets” by solving wicked problems.
  • Future-Proof Your Business: Utilize scenario planning to anticipate and effectively respond to dynamic market changes.
  • Cultural Transformation: Foster a culture that supports customer centricity, agility, resilience, and constant learning to thrive in the digital era.

Lessons from the Launch of the Amazon Marketplace Business — How You Become a Big Bet Legend in Your Industry

In 2002, Amazon was on the brink of failure, with stock prices plummeting and the media dubbing it “Amazon.toast”. Despite these hurdles, Jeff Bezos had an ambitious vision to create “the everything store”. He needed innovative leadership and a transformative model. That’s when Amazon hired John Rossman to lead and scale the Amazon Marketplace, which now accounts for 60% of all units sold at Amazon.

This innovation keynote narrates the creation of Amazon Marketplace and imparts invaluable lessons that today’s business leaders can apply.

Combining insights from The Amazon Way, Think Like Amazon, and Big Bet Leadership, Rossman delivers an engaging and thought-provoking discussion that reshapes your leadership approach and organizational culture.

Whether your organization is undergoing transformation, repositioning, or pursuing growth strategies, learning from the business that revolutionized retail, logistics, and beyond is indispensable. John Rossman, who documented these pioneering efforts, shares his story in this compelling innovation keynote.

The keynote begins with a captivating video highlighting Amazon’s challenging circumstances in 2002. It then introduces proven Amazon leadership principles and strategies for driving transformational change.

Learn about true customer obsession, how to identify and eliminate friction points, why “metrics” should be actionable, the secret behind Amazon’s innovation process, overcoming setbacks, and much more.

Leaving Your Audience with:

  • Visionary Leadership Insight: Understand how Amazon evolved from a struggling bookseller to “the everything store” and a digital era giant.
  • Scaling Innovation: Explore strategies used in scaling the Amazon Marketplace.
  • Change Frameworks: Apply frameworks from “The Amazon Way,” “Think Like Amazon,” and “Big Bet Leadership” to spearhead organizational transformations.
  • Durable Leadership Principles: Grasp resilient leadership principles that steered Amazon from adversity to industry dominance.
  • Cultural Impact: Learn how to cultivate a culture of customer centricity, innovation, and accountability within your own organization.

John Rossman Videos

John Rossman | 2021 Speaker Reel
John Rossman | Innovation Keynote Speaker | 2021 Speaker Reel ...
John Rossman | 2021 Short Speaker Reel

How do I book John Rossman to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like John Rossman for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Rossman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Rossman or any other speaker of your choice.

How much does it cost to book John Rossman for a speaking engagement?

Speaking fees for John Rossman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book John Rossman are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire John Rossman, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does John Rossman speak about?

John Rossman is a keynote speaker and industry expert who speaks on a wide range of topics such as Disruptive Thinking, Technology, Strategic Leadership, Corporate Strategy, Innovation, Business Leadership, Business, Authors, Digital Business, Digital Transformation, Future Of Work, E-Commerce and Futurism.

Where does John Rossman travel from?

John Rossman generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for John Rossman?

AAE Speakers Bureau has successfully secured keynote speakers like John Rossman for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Rossman for your next private or corporate function.

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AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Rossman or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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John Rossman is a keynote speaker and industry expert who speaks on a wide range of topics including Disruptive Thinking, Technology and Strategic Leadership. The estimated speaking fee range to book John Rossman for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. John Rossman generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erik Qualman, Afdhel Aziz and R "Ray" Wang. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Rossman for an upcoming event.

Speaker profile last updated by AAE Talent Team on 02/07/2024.

John Rossman Speaking Topics

  • Revolutionizing Healthcare & Insurance with Innovation Keynote Insights – The Amazon Way

    Rossman provides a transformative roadmap for the healthcare and insurance sectors through relentless customer centricity, robust innovation, and strategic leadership.

    Leveraging Amazon’s customer-centric principles, Rossman demonstrates how these methodologies can be adapted to healthcare and insurance to significantly enhance service delivery, patient and client satisfaction, and operational efficiency. Through case studies and strategies from “The Amazon Way”, he illustrates how these principles can be applied to streamline processes, improve interactions at every touchpoint, and maintain compliance with industry standards.

    Expanding on “Think Like Amazon,” Rossman delves into the ’50 1/2 ideas’ critical for digital transformation in healthcare and insurance. By embracing a digital-first mindset and integrating advanced technologies like AI and big data analytics, he shows how to create innovative, scalable solutions tailored to user needs. Rossman encourages industry leaders to rethink legacy systems, fostering a culture of innovation.

    In his keynote, Rossman shares insights from “Big Bet Leadership,” emphasizing the importance of calculated bold moves to lead disruptive change effectively. He discusses how Amazon’s leadership principles can spearhead reform in healthcare and insurance sectors. Audience members will depart equipped with a blueprint for embedding customer centricity into operations, leveraging innovation to tackle complex challenges, and leading change that anticipates the future.

    Audience Takeaways

    Customer-First Framework: Apply Amazon’s customer-centric methods to elevate patient and client satisfaction in healthcare and insurance. Innovative Problem Solving: Integrate cutting-edge technologies and practices to solve complex challenges within these sectors. Leadership in Disruption: Utilize bold leadership principles from “Big Bet Leadership” to navigate and lead disruptive changes effectively. Strategic Digital Transformation: Drive digital transformation with the ’50 1/2 ideas’ from “Think Like Amazon”, scaling solutions to meet market needs. Operational Excellence: Implement Amazon’s strategies to enhance efficiency, reduce costs, and deliver superior service quality.

  • Championship Habits: Culture & Tactics for High-Performance Teams

    Inspired by both professional and personal experiences, John Rossman introduces “Championship Habits” in this engaging innovation keynote. It explores critical practices that set high-performing teams apart. Delving into these habits, Rossman elucidates how they can systematically enhance team performance and drive organizational success.

    Fostering Excellence & Customer Obsession

    Rossman emphasizes that a robust, dynamic culture is the bedrock of any high-performing team, one that prioritizes excellence, continuous improvement, and customer obsession—a core element in Amazon leadership principles. He stresses the importance of clarity and alignment around shared goals, proactive leadership, and effective feedback in nurturing accountability and transparency. His keynote offers practical strategies for embedding these values deeply within teams to ensure empowerment and alignment with overarching objectives.

    Executing Championship Habits Tactically

    From cultural principles to tactical execution, Rossman dives into specific methods exemplifying Championship Habits. These include setting rigorous performance standards, leveraging metrics for operational excellence, and high-velocity decision-making—integral to Big Bet Leadership. Using real-world examples from Amazon and other industry leaders, he demonstrates how these tactics are applied in daily operations to enhance agility and effectiveness.

    This leadership keynote speaking session redefines the concept of building high-performing teams, providing attendees with a practical framework for a winning game plan. Participants will leave with actionable insights to transform their team’s culture, execute high-level tactics, and adopt an adaptable approach yielding superior results consistently.

    Key Takeaways for Your Audience

    Empowered Team Dynamics: Strategies to foster a culture of excellence and accountability that empowers teams to achieve their highest potential. Practical Execution Tactics: Actionable methods for applying Championship Habits in everyday operations and decision-making processes. Sustainable Performance Frameworks: Insights on building resilient systems that maintain high performance amid changing markets and challenges. Winning Game Plan Methodology: A comprehensive blueprint for creating and sustaining dynamic teams capable of executing and innovating under any conditions.

  • Championship Habits: Culture & Tactics for High-Performance Teams

    Inspired by both professional and personal experiences, John Rossman introduces “Championship Habits” in this engaging innovation keynote. It explores critical practices that set high-performing teams apart. Delving into these habits, Rossman elucidates how they can systematically enhance team performance and drive organizational success.

    Fostering Excellence & Customer Obsession

    Rossman emphasizes that a robust, dynamic culture is the bedrock of any high-performing team, one that prioritizes excellence, continuous improvement, and customer obsession—a core element in Amazon leadership principles. He stresses the importance of clarity and alignment around shared goals, proactive leadership, and effective feedback in nurturing accountability and transparency. His keynote offers practical strategies for embedding these values deeply within teams to ensure empowerment and alignment with overarching objectives.

    Executing Championship Habits Tactically

    From cultural principles to tactical execution, Rossman dives into specific methods exemplifying Championship Habits. These include setting rigorous performance standards, leveraging metrics for operational excellence, and high-velocity decision-making—integral to Big Bet Leadership. Using real-world examples from Amazon and other industry leaders, he demonstrates how these tactics are applied in daily operations to enhance agility and effectiveness.

    This leadership keynote speaking session redefines the concept of building high-performing teams, providing attendees with a practical framework for a winning game plan. Participants will leave with actionable insights to transform their team’s culture, execute high-level tactics, and adopt an adaptable approach yielding superior results consistently.

    Key Takeaways for Your Audience

    Empowered Team Dynamics: Strategies to foster a culture of excellence and accountability that empowers teams to achieve their highest potential. Practical Execution Tactics: Actionable methods for applying Championship Habits in everyday operations and decision-making processes. Sustainable Performance Frameworks: Insights on building resilient systems that maintain high performance amid changing markets and challenges. Winning Game Plan Methodology: A comprehensive blueprint for creating and sustaining dynamic teams capable of executing and innovating under any conditions.

  • Think Like Amazon — What’s the Future of Your Industry and Ecosystem?

    This presentation is tailored to business leaders and investors interested in forecasting and creating the future of their industry.

    Drawing from his extensive experience at Amazon, the Bill and Melinda Gates Foundation, T-Mobile, and dozens of client strategy engagements, Rossman explores critical components and mega-forces leading to change. Attendees gain exclusive insights into applying these methodologies to their strategies, accelerating growth and enhancing competitiveness in an increasingly competitive and dynamic marketplace.

    Rossman’s discussion extends beyond replicating tactics; he encourages a paradigm shift in thinking. Attendees will explore the ‘thinking in outcomes’ approach, outlining practical steps for conducting scenario planning. This keynote segment is designed to provoke thought, spur innovation, and drive home the importance of a customer-centric approach coupled with robust thought experiments.

    Concluding with a forward-looking perspective, Rossman guides the audience through scenario-planning exercises to predict and react to future industry trends and challenges. This proactive approach prepares leaders to navigate their businesses through potential disruptions and equips them to play a pivotal role in shaping their respective ecosystems. Participants will leave with a clear set of principles and techniques that, when implemented, can transform their organizations into agile, forward-thinking competitors ready to thrive in the future digital landscape.

    Leaving Your Audience with:

    • Adopt Amazon’s Strategic Mindset: Embrace continuous innovation and customer obsession to redefine industry standards and enhance business growth.
    • Practical Innovation Strategies: Understand how to “think in bets” by solving wicked problems.
    • Future-Proof Your Business: Utilize scenario planning to anticipate and effectively respond to dynamic market changes.
    • Cultural Transformation: Foster a culture that supports customer centricity, agility, resilience, and constant learning to thrive in the digital era.

  • Lessons from the Launch of the Amazon Marketplace Business — How You Become a Big Bet Legend in Your Industry

    In 2002, Amazon was on the brink of failure, with stock prices plummeting and the media dubbing it “Amazon.toast”. Despite these hurdles, Jeff Bezos had an ambitious vision to create “the everything store”. He needed innovative leadership and a transformative model. That’s when Amazon hired John Rossman to lead and scale the Amazon Marketplace, which now accounts for 60% of all units sold at Amazon.

    This innovation keynote narrates the creation of Amazon Marketplace and imparts invaluable lessons that today’s business leaders can apply.

    Combining insights from The Amazon Way, Think Like Amazon, and Big Bet Leadership, Rossman delivers an engaging and thought-provoking discussion that reshapes your leadership approach and organizational culture.

    Whether your organization is undergoing transformation, repositioning, or pursuing growth strategies, learning from the business that revolutionized retail, logistics, and beyond is indispensable. John Rossman, who documented these pioneering efforts, shares his story in this compelling innovation keynote.

    The keynote begins with a captivating video highlighting Amazon’s challenging circumstances in 2002. It then introduces proven Amazon leadership principles and strategies for driving transformational change.

    Learn about true customer obsession, how to identify and eliminate friction points, why “metrics” should be actionable, the secret behind Amazon’s innovation process, overcoming setbacks, and much more.

    Leaving Your Audience with:

    • Visionary Leadership Insight: Understand how Amazon evolved from a struggling bookseller to “the everything store” and a digital era giant.
    • Scaling Innovation: Explore strategies used in scaling the Amazon Marketplace.
    • Change Frameworks: Apply frameworks from “The Amazon Way,” “Think Like Amazon,” and “Big Bet Leadership” to spearhead organizational transformations.
    • Durable Leadership Principles: Grasp resilient leadership principles that steered Amazon from adversity to industry dominance.
    • Cultural Impact: Learn how to cultivate a culture of customer centricity, innovation, and accountability within your own organization.

John Rossman Videos

John Rossman | 2021 Speaker Reel
John Rossman | Innovation Keynote Speaker | 2021 Speaker Reel ...
John Rossman | 2021 Short Speaker Reel
Think Like Amazon - Interview with John Rossman
John Rossman | Think Like Amazon | Building a Culture of ...

John Rossman Reviews

  • John was a fantastic addition to our program this year. Extremely knowledgeable and a true expert on his topic. I received feedback from multiple attendees saying he was the best speaker they've ever seen at an event. Great experience and will definitely look back to All American Entertainment for future events.
    Kalmar Ottawa - May 18 2018

John Rossman News

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