John Rossman Biography

John Rossman is the author of "The Amazon Way" book series, a former Amazon leader and Managing Partner at Rossman Partners. Mr. Rossman is an expert leveraging the Amazon leadership principles to help others innovate, compete and win in the digital era. One of the leading innovation speakers, Rossman delivers practical techniques and strategies the audience can apply in their business. Rossman was an executive at Amazon.com where he played a key role in launching the Amazon marketplace business which Jeff Bezos called “one of his magical businesses”, accounting for over 50% of all Amazon units sold and shipped. Rossman also served as Director of Enterprise Services at Amazon.com under CEO Jeff Bezos, where he managed worldwide services to enterprise clients such as Target.com, Marks and Spencer, and the National Basketball Association (NBA). Rossman has delivered keynotes to all types of businesses, associations, healthcare, and government. Each of his keynotes is full of thought-provoking principles and tactics and will leave each participant will practical takeaways to put into practice.

Contact a speaker booking agent to check availability on John Rossman and other top speakers and celebrities.

John Rossman Videos

John Rossman | 2021 Speaker Reel
John Rossman | 2021 Speaker Reel
John Rossman | Innovation Keynote Speaker | 2021 Speaker Reel ...
John Rossman | Innovation Keynote Speaker | 2021 Speaker Reel ...
John Rossman | 2021 Short Speaker Reel
John Rossman | 2021 Short Speaker Reel

How to book John Rossman?

Our booking agents have successfully helped clients around the world secure talent like John Rossman for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for John Rossman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for John Rossman or any other celebrity of your choice.

How much does it cost to book John Rossman?

Booking fees for John Rossman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire John Rossman, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for John Rossman?

All American Entertainment has successfully secured celebrity talent like John Rossman for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book John Rossman for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent John Rossman or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for John Rossman or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


John Rossman is a keynote speaker and industry expert who speaks on a wide range of topics including Disruptive Technology, Disruptive Thinking and Technology. The estimated speaking fee range to book John Rossman for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. John Rossman generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mitch Lowe, R "Ray" Wang and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Rossman for an upcoming event.

John Rossman Videos

John Rossman | 2021 Speaker Reel
John Rossman | 2021 Speaker Reel
John Rossman | Innovation Keynote Speaker | 2021 Speaker Reel ...
John Rossman | Innovation Keynote Speaker | 2021 Speaker Reel ...
John Rossman | 2021 Short Speaker Reel
John Rossman | 2021 Short Speaker Reel
Think Like Amazon - Interview with John Rossman
Think Like Amazon - Interview with John Rossman
John Rossman | Think Like Amazon | Building a Culture of ...
John Rossman | Think Like Amazon | Building a Culture of ...

John Rossman Reviews

  • John was a fantastic addition to our program this year. Extremely knowledgeable and a true expert on his topic. I received feedback from multiple attendees saying he was the best speaker they've ever seen at an event. Great experience and will definitely look back to All American Entertainment for future events.
    Kalmar Ottawa - May 18 2018

John Rossman Speaking Topics

  • Lessons Learned from Amazon | Nimbleness, Innovation and Leadership in Responding to COVID-19

    “Crises have a way of accelerating the inevitable,” starts a Wall Street Journal article titled “The Future Comes Early for Grocers,” and this insight is applicable across the board. The current public health crisis is exposing which companies and leaders are nimble, flexible and able to adjust in the short term and which will likely grow over the long term as a result. It is also exposing which companies are rigid.

    No company demonstrates nimbleness better than Amazon.

    In short order, Amazon has been able to make decisions and adjustments, flex with the needs of the market, and will likely find new businesses and opportunities from the crisis that outweigh any short-term negative business impacts. And this doesn’t happen by accident. It’s because Amazon is built this way – built for decisiveness; built for nimbleness; built to adjust and scale. The Amazon leadership principles play a key role in building this culture. What can we learn to apply into our own practices?

    How do we as business leaders adapt to the short term and plan for the long term? The answer is to “think like Amazon” and build a culture and operating systems designed for moments like this. Leveraging ideas from his best-selling book Think Like Amazon, John Rossman will discuss several aspects of the field that will likely change and leave audiences with strategies, tools and questions to help create this future.

    Think Like Amazon about — The Future of Your Industry

    What is the future of your industry? It is a question that leaders must ask themselves often. But what are the right questions to ask, what metrics should be used, how is our industry going to be disrupted? All of these questions will be answered by former Amazon Executive John Rossman. John launched and scaled their third-party platform which today accounts for over 50% of Amazon’s business. By leveraging many of the ideas from Think Like Amazon, Rossman will propose several aspects of your industry that will likely change and leave audiences with strategies, tools, and questions to help create this future.

    Working Backwards -- The Amazon Way

    What is working backward and why is it some important at Amazon? The process of working backward colors everything that Amazon does and includes important principles like customer obsession think big, and “learn and be curious”. It has techniques like writing a future press release, narratives, and FAQs. It demonstrates how Amazon is consistently able to successfully scale and operate at a high level. Best Selling Author and Former Amazon Executive will discuss the principles and practices that have made Amazon’s Way of doing business so successful. He will also show how your organization can apply the same thinking to achieve great success and market share as he has modeled at other organizations like the Gates Foundation, T-Mobile, and Nordstrom.

    Leadership and Strategies for Post-Pandemic Business Leaders – The Amazon Way”

    How do we adjust and change our playbook for a post-pandemic era? The future has accelerated – how do leaders and strategies need to change along with it? Leveraging the Amazon leadership principles, hear from former Amazon executive and business strategist John Rossman the tangible principles and techniques behind the principles to compete in the post-pandemic era.

    Think Like Amazon about — Strategy and Corporate Culture

    Amazon is a fierce competitor, a systematic innovator and creating a dramatic change in many industries. How does Amazon think about and create the playbook of strategy, operational excellence, and innovation? What can you learn from them and apply them into your business? In John Rossman’s signature leadership keynote, he will reveal and unpack the secrets of Amazon’s unparalleled growth and how the company’s culture has driven innovation and growth. From Think Like Amazon: 50 ½ Ideas to Become a Digital Leader, audiences are leaning forward, taking notes and inspired with strategies and tools to innovate and lead.

    Think Like Amazon about- Innovation

    Leaders at Amazon expect and require innovation and invention from their teams. They are externally aware and look for new ideas everywhere. Amazon has a thrilling power to innovate that few other companies have matched. But how does Amazon continue to innovate and outperform the competition? Through a systematic approach and a deep understanding of what it means to be digital, Amazon has created a culture and system that continues to outperform everyone else. Former Amazon executive turned digital strategy consultant John Rossman will leverage ideas from his book “Think Like Amazon” to show how all companies and organizations are capable of innovating at the same level as Amazon.

    The Amazon Way™ on IOT

    From John Rossman’s book The Amazon Way™: 10 Lessons Every Leader Should Learn from Amazon’s IoT Strategy, the former Amazon executive unpacks how connected devices will transform industries and businesses, and what leaders should do to take advantage. Rossman will look at how connected devices will revolutionize how business is done and change the marketplace. This speech will give leaders from all types of businesses a blueprint on how to leverage connected devices for the future of their business.

John Rossman News

How to book John Rossman?

Our booking agents have successfully helped clients around the world secure talent like John Rossman for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for John Rossman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for John Rossman or any other celebrity of your choice.

How much does it cost to book John Rossman?

Booking fees for John Rossman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire John Rossman, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for John Rossman?

All American Entertainment has successfully secured celebrity talent like John Rossman for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book John Rossman for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent John Rossman or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for John Rossman or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


John Rossman is a keynote speaker and industry expert who speaks on a wide range of topics including Disruptive Technology, Disruptive Thinking and Technology. The estimated speaking fee range to book John Rossman for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. John Rossman generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mitch Lowe, R "Ray" Wang and Josh Linkner. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Rossman for an upcoming event.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.