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Jim Craig

Jim Craig

Keynote Speaker: Gold Medal Olympian, Inspiration for Disney Film "Miracle," Entrepreneur, Sales & Marketing Executive

Jim Craig Biography

Jim Craig is best known as the backbone of the 1980 Olympic Gold Medal Hockey Team, whose ‘Miracle’ win was voted by Sports Illustrated as the greatest moment in sports history of the 21st century. Craig, who started every game in goal, was a leading figure in the team’s success. One of the enduring images of the 1980 Games was of Craig, wrapped in an American flag, searching the stands for his widowed father in order to share the gold-medal-winning victory.

Before the Olympics, Craig was an All-American goalie at Boston University, leading his team to a NCAA national championship. After the ‘Miracle’ game, Craig went on to play professionally for three NHL teams, where he sustained a career-ending injury while playing for the Minnesota North Stars. He is enshrined in the Boston University Hall of Fame, the International Ice Hockey Federation Hall of Fame, the United States Hockey Hall of Fame, and the United States Olympic Hall of Fame and is a co-recipient of both the Lester Patrick award and the Sports Illustrated "Sportsman of the Year" award. He is also a graduate of Boston University and earned his doctorate in humane letters from Mercy College.

Following Craig’s professional hockey career, he transitioned his success into the corporate world as a motivational speaker, powerful salesman and corporate consultant. He has been inducted into the Sales Halls of Fame for two different companies, having increased a sales territory from $300,000 to $50 million in annual sales. Following this role, Craig moved on to become the Vice President of a promotional marketing agency. Under his guidance, the agency increased annual dollar sales by 80 percent and its number of clients by 30 percent in just two short years.

For more than 30 years, Craig has inspired, instructed and provided strategic and winning direction to some of the most prestigious companies across the world, including Kellogg's, Bayer, Deloitte, Bank of America, Coca-Cola, Procter & Gamble, and Disney, as the successful owner and president of his company, Gold Medal Strategies. Craig has been selected three times as one of the top five speakers on team building in the United States, and has evolved to not only deliver motivational speeches, but host immersive corporate training programs that teach participants how to think differently and believe in their possibilities. Craig is the co-author of the highly acclaimed business book, "Gold Medal Strategies: Business Lessons from America's Miracle Team" and recently released his newest book and legacy piece, "We Win! Lessons on Life, Business & Building Your Own Miracle Team." Craig serves as a board member of the Special Operations Warrior Foundation. Craig has a passion for leveraging his athletic and business success to help others achieve their full potential and lives in integrity with his mission every day.

Contact a speaker booking agent to check availability on Jim Craig and other top speakers and celebrities.

Jim Craig Speaking Topics

Innovation and Strategic Change

  • Always be on the lookout and the hunt for better ways to do things
  • What tools and resources are available to help your team win?
  • How Coach Brooks, a supreme innovator and strategist, taught and mentored us to play a revolutionary type of hockey that would enable us to beat the mighty Soviet machine: a hybrid of the bruising and physical Canadian form of play and the speed, fluidity, and finesse of the Eastern European and Soviet game
  • When needed, abandoning the old, unsuccessful, yet comfortable, for the new and uncomfortable, yet what will eventually enable success

Identifying the Right People for the Right Position

  • As Coach Herb Brooks said when building the U.S. 1980 Olympic hockey team: "I'm not looking for the best players - I'm looking for the right ones."
  • Selecting the type of players so that the whole (team) is greater sum of the parts (employees, players)
  • Being on guard against prima donnas and disruptive influences
  • Finding your captain and team leader

Creating Great Groups

  • Instilling in people a sense of destiny and desire to accomplish greatness
  • Maintaining a competitive edge and a view that the team is an underappreciated underdog that will win, shock, and inspire

Self Reliance and Personal Responsibility

  • How do I strive for and achieve personal excellence?
  • How do I stay committed to my personal goals?
  • How do I condition myself to be professionally tough – better than my competitor?

Building a Winning Team and Corporate Culture

  • Recruiting and selecting the right players
  • Inspiring, guiding, and motivating team members to put "team" in front of individual interests
  • Managing and coaching team members to work efficiently and in synchronicity
  • Identifying "diamonds in the rough"

Jim Craig Videos

Al Michaels & Jim Craig Talk 'Miracle on Ice' Anniversary
Jim Craig Interview
Massachusetts native Jim Craig reflects on leading US to Olympic gold

How to book Jim Craig?

Our booking agents have successfully helped clients around the world secure talent like Jim Craig for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Jim Craig, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jim Craig or any other celebrity of your choice.

How much does it cost to book Jim Craig?

Booking fees for Jim Craig, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jim Craig, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Jim Craig?

All American Entertainment has successfully secured celebrity talent like Jim Craig for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jim Craig for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jim Craig or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jim Craig or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Jim Craig is a keynote speaker and industry expert who speaks on a wide range of topics including Faith & Religion, Business and Inspirational. The estimated speaking fee range to book Jim Craig for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. Jim Craig generally travels from Massachusetts, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are J.R. Martinez, Rudy Ruettiger and Joe Theismann. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jim Craig for an upcoming event.

Jim Craig Speaking Topics

  • Innovation and Strategic Change

    • Always be on the lookout and the hunt for better ways to do things
    • What tools and resources are available to help your team win?
    • How Coach Brooks, a supreme innovator and strategist, taught and mentored us to play a revolutionary type of hockey that would enable us to beat the mighty Soviet machine: a hybrid of the bruising and physical Canadian form of play and the speed, fluidity, and finesse of the Eastern European and Soviet game
    • When needed, abandoning the old, unsuccessful, yet comfortable, for the new and uncomfortable, yet what will eventually enable success

  • Identifying the Right People for the Right Position

    • As Coach Herb Brooks said when building the U.S. 1980 Olympic hockey team: "I'm not looking for the best players - I'm looking for the right ones."
    • Selecting the type of players so that the whole (team) is greater sum of the parts (employees, players)
    • Being on guard against prima donnas and disruptive influences
    • Finding your captain and team leader

  • Creating Great Groups

    • Instilling in people a sense of destiny and desire to accomplish greatness
    • Maintaining a competitive edge and a view that the team is an underappreciated underdog that will win, shock, and inspire

  • Self Reliance and Personal Responsibility

    • How do I strive for and achieve personal excellence?
    • How do I stay committed to my personal goals?
    • How do I condition myself to be professionally tough – better than my competitor?

  • Building a Winning Team and Corporate Culture

    • Recruiting and selecting the right players
    • Inspiring, guiding, and motivating team members to put "team" in front of individual interests
    • Managing and coaching team members to work efficiently and in synchronicity
    • Identifying "diamonds in the rough"

Jim Craig Videos

Al Michaels & Jim Craig Talk 'Miracle on Ice' Anniversary
Jim Craig Interview
Massachusetts native Jim Craig reflects on leading US to Olympic gold
Jim Craig - Gold Medal Strategies
Jim Craig on Winning

Jim Craig Reviews

  • Ingram Micro - Nov 13 2020

  • My experience was far superior to that of working with a similar company recently, thank you!
    Dell Technologies - Aug 14 2020

How to book Jim Craig?

Our booking agents have successfully helped clients around the world secure talent like Jim Craig for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Jim Craig, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jim Craig or any other celebrity of your choice.

How much does it cost to book Jim Craig?

Booking fees for Jim Craig, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jim Craig, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Jim Craig?

All American Entertainment has successfully secured celebrity talent like Jim Craig for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jim Craig for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jim Craig or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jim Craig or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Jim Craig is a keynote speaker and industry expert who speaks on a wide range of topics including Faith & Religion, Business and Inspirational. The estimated speaking fee range to book Jim Craig for live events is $20,000 - $30,000, and for virtual events $10,000 - $20,000. Jim Craig generally travels from Massachusetts, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are J.R. Martinez, Rudy Ruettiger and Joe Theismann. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jim Craig for an upcoming event.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

The 2022 Speaking Industry Benchmark Report