Jason Booher

Jason Booher

Keynote Speaker: Motivational Speaker, High School Basketball Coach & Educator; Survivor of the Nation's Worst Drinking and Driving Crash; Six-Star Major Marathon Finisher

Jason Booher Biography

Jason Booher is a survivor of the Carrollton bus crash, the deadliest drunk driving crash in U.S. history, which claimed 27 lives when he was 13 years old. Rather than allowing the tragedy to define him, Booher turned his pain into purpose, becoming a teacher, state championship basketball coach, principal, and superintendent of Mercer County Schools in Kentucky.

Over his 30-year career in education, Booher has led with heart, resilience, and faith, guiding teams to three Kentucky boys basketball state championships, including leading his small mountain team from eastern Kentucky to the 2010 KHSAA Sweet 16 state championship. Kentucky is the only state where all schools, regardless of size, compete for one title, a feat often described as Kentucky's version of "Hoosiers," with a tragic beginning. His book, "Fire and Glory: A Journey of Survival, Determination, and Triumph," shares his message of hope, leadership, and perseverance.

A six-star World Marathon Majors finisher and sought-after keynote speaker, Booher inspires audiences to overcome adversity, rise above tragedy, and stay focused on their goals and dreams.

Contact a speaker booking agent to check availability on Jason Booher and other top speakers and celebrities.

Jason Booher Speaking Topics

Fire and Glory: The Spark That Ignites Purpose

At just 13 years old, Jason Booher survived the Carrollton bus crash, the deadliest drunk driving crash in U.S. history. That single spark of tragedy could have destroyed his dreams—but instead, it ignited a fire within him. In this powerful keynote, Jason shares how one moment, one decision, or one spark can change everything—either consuming us or refining us. He challenges audiences to choose how they respond to life’s sparks and to turn pain into purpose, adversity into action, and fear into faith.

Attendee Results:

  • Discover how tragedy can become the spark that ignites transformation.
  • Learn how to channel hardship into resilience, purpose, and impact.
  • Leave inspired to light your own spark to chase your goals and dreams.

Sparking a Championship Culture: Lessons from the Hardwood

Every championship begins with a spark—a belief that something greater is possible. Jason Booher led a small mountain high school in Kentucky to win the 2010 Boys’ Basketball State Championship against schools of every size. Through inspiring stories of teamwork, discipline, and faith, Jason reveals how to create a culture where every player, student, or employee becomes a spark for success.

Attendee Results:

  • Learn how belief, preparation, and culture ignite excellence.
  • Discover how to motivate teams to overcome impossible odds.
  • Leave with practical tools to spark unity, passion, and performance.

Running for a Reason: The Spark That Keeps You Moving Forward

After surviving tragedy, Jason Booher found healing in motion—running all six World Major Marathons, each in a Boston Marathon qualifying time, to raise awareness about the dangers of impaired driving. Each mile dedicated to one of the 27 lost in the fiery crash that became a spark of remembrance and purpose, with the final 0.2 dedicated to his best friend Chad—the sprint to the finish. In this inspiring keynote, Jason connects endurance, mindset, and mission, showing audiences how to find their own spark to keep going when life gets hard.

Attendee Results:

  • Discover how to turn pain into perseverance and motion into meaning.
  • Learn the power of a purpose-driven mindset.
  • Be inspired to ignite your own spark to finish strong.

Jason Booher Videos

Jason Booher - HCEC TV
Jason Booher - Lexington Herald Leader

How do I book Jason Booher to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Jason Booher for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jason Booher, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jason Booher or any other speaker of your choice.

How much does it cost to book Jason Booher for a speaking engagement?

Speaking fees for Jason Booher, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jason Booher are Below $10,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Jason Booher, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Jason Booher speak about?

Jason Booher is a keynote speaker and industry expert who speaks on a wide range of topics such as Storytelling, Inspirational, Sports Coaching, Christian, Motivational, Sports Motivation, Overcoming Adversity, Leadership, Resilience, Basketball, Personal Growth, Mindset and Running.

Where does Jason Booher travel from?

Jason Booher generally travels from Lexington, KY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Jason Booher?

AAE Speakers Bureau has successfully secured keynote speakers like Jason Booher for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jason Booher for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jason Booher or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Jason Booher is a keynote speaker and industry expert who speaks on a wide range of topics including Storytelling, Inspirational and Sports Coaching. The estimated speaking fee range to book Jason Booher for live events is Below $10,000, and for virtual events Below $10,000. Jason Booher generally travels from Lexington, KY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jim Morris, Mallory Weggemann and Rocky Bleier. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jason Booher for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/11/2025.

Jason Booher Speaking Topics

  • Fire and Glory: The Spark That Ignites Purpose

    At just 13 years old, Jason Booher survived the Carrollton bus crash, the deadliest drunk driving crash in U.S. history. That single spark of tragedy could have destroyed his dreams—but instead, it ignited a fire within him. In this powerful keynote, Jason shares how one moment, one decision, or one spark can change everything—either consuming us or refining us. He challenges audiences to choose how they respond to life’s sparks and to turn pain into purpose, adversity into action, and fear into faith.

    Attendee Results:

    • Discover how tragedy can become the spark that ignites transformation.
    • Learn how to channel hardship into resilience, purpose, and impact.
    • Leave inspired to light your own spark to chase your goals and dreams.

  • Sparking a Championship Culture: Lessons from the Hardwood

    Every championship begins with a spark—a belief that something greater is possible. Jason Booher led a small mountain high school in Kentucky to win the 2010 Boys’ Basketball State Championship against schools of every size. Through inspiring stories of teamwork, discipline, and faith, Jason reveals how to create a culture where every player, student, or employee becomes a spark for success.

    Attendee Results:

    • Learn how belief, preparation, and culture ignite excellence.
    • Discover how to motivate teams to overcome impossible odds.
    • Leave with practical tools to spark unity, passion, and performance.

  • Running for a Reason: The Spark That Keeps You Moving Forward

    After surviving tragedy, Jason Booher found healing in motion—running all six World Major Marathons, each in a Boston Marathon qualifying time, to raise awareness about the dangers of impaired driving. Each mile dedicated to one of the 27 lost in the fiery crash that became a spark of remembrance and purpose, with the final 0.2 dedicated to his best friend Chad—the sprint to the finish. In this inspiring keynote, Jason connects endurance, mindset, and mission, showing audiences how to find their own spark to keep going when life gets hard.

    Attendee Results:

    • Discover how to turn pain into perseverance and motion into meaning.
    • Learn the power of a purpose-driven mindset.
    • Be inspired to ignite your own spark to finish strong.

Jason Booher Videos

Jason Booher - HCEC TV
Jason Booher - Lexington Herald Leader
  • How do I book Jason Booher to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jason Booher for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jason Booher, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jason Booher or any other speaker of your choice.
  • How much does it cost to book Jason Booher for a speaking engagement?

    Speaking fees for Jason Booher, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jason Booher are Below $10,000 for live events and Below $10,000 for virtual events. For the most current speaking fee to hire Jason Booher, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jason Booher speak about?

    Jason Booher is a keynote speaker and industry expert who speaks on a wide range of topics such as Storytelling, Inspirational, Sports Coaching, Christian, Motivational, Sports Motivation, Overcoming Adversity, Leadership, Resilience, Basketball, Personal Growth, Mindset and Running.
  • Where does Jason Booher travel from?

    Jason Booher generally travels from Lexington, KY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Jason Booher?

    AAE Speakers Bureau has successfully secured keynote speakers like Jason Booher for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jason Booher for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jason Booher or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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