Heather Lutze
Keynote Speaker: Best-selling Author, SEO Expert, Founder of Findability Group
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Heather Lutze Biography
Heather Lutze is a best-selling author and expert in SEO, website optimization, and marketing. Specializing in a wide range of topics including Marketing, Social Media, Entrepreneurship, Education, Branding, Digital Marketing, and Technology/IT, she has authored notable books such as "Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing" and "The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing". Both works offer practical guides to enhancing online marketing strategies and optimizing search engine visibility, with "Thumbonomics" providing a detailed guide to social media marketing, incorporating real-life case studies.
Before establishing the Findability Group in 2000—a multimillion-dollar Denver SEM company designed to aid frustrated website owners—Lutze ran her own web design firm. This venture was inspired by her clients' difficulties in attracting traffic, which propelled her into mastering search engine visibility. Her foundational experience in internet marketing includes a significant role at Yahoo! Search Marketing, where she spent three years training advertisers in Paid Search techniques.
Lutze's speaking engagements are renowned for their clarity and accessibility, thanks to her engaging, "no-geek-speak" style that aims to demystify internet marketing for business owners. She has delivered keynotes at over 90 Vistage groups worldwide and has shared the stage at high-profile venues like Tony Robbins Business Mastery in Fiji and London. A sought-after speaker, Lutze frequently discusses topics such as SEO, SEM, and online marketing strategies. Her presentations, which include titles like "Marketing Espionage," "The Findability Formula," "Thumbonomics," and "Facebook Findability," are celebrated for providing actionable tips that help businesses enhance their online presence.
Additionally, Lutze is a seasoned presenter and workshop leader who effectively communicates simple steps to marketers of any level—from new entrepreneurs to corporate managers. Her engaging talks are designed to teach audiences the art of being found on the Internet and how to connect with customers at crucial points in their path to purchase. Her methods not only uncover the secrets of search marketing success for any business or industry but also ensure that the content is tailored to meet the specific needs of her audience, accommodating various internet marketing skill levels and time frames. All her engagements feature a free, customized website for the audience, which serves as a valuable resource for one year, linking attendees to all references, resources, and online tools mentioned during her presentations.
Contact a speaker booking agent to check availability on Heather Lutze and other top speakers and celebrities.
Heather Lutze Speaking Topics
With over 800 million unique visitors every month, 100 million people taking social action (likes, shares and comments) each week, and considering that YouTube gets more searches each month than Yahoo or Bing, YouTube istheSocial Media site that captures consumers’ attention in a whole new, exciting and profitable way. You might have noticed that YouTube videos turn up more and more frequently on Google searches and they really stand out. They get noticed. Cash in on the huge numbers of people who agree that “seeing is believing” and would rather be shown, not told. In this talk, Heather inspires, engages and informs with easy to implement, practical YouTube strategies. Get your creativity on and find out how using YouTube in your social media marketing can bring you new business and new opportunities.
This powerful presentation includes:
Not a videographer? Why you can and should still use Youtube
All the ins and outs of creating your own YouTube channel
Effective use of keywords in video titles and descriptions
Keep it fun -- creating effective videos on the cheap
Video? What video? – some great ideas
How to get business with YouTube
The Findability Formula for YouTube is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on the site that just keeps blowing up bigger and bigger, YouTube.
With 70 million users worldwide, a new member every single second, members including execs from all Fortune 500 companies, and 80% of corporations currently using it as a recruitment tool, LinkedIn istheSocial Media site for anyone who sells business to business. Frequently overlooked amidst the frenzy of pinning, tweeting, liking and friending, LinkedIn is in fact the must-have social site for every professional. In this talk, Heather inspires, engages and informs with easy to implement, practical LinkedIn strategies. Find out how keyword research, a well optimized profile and genuine engagement with LinkedIn Groups can bring you new business and new opportunities.
This powerful presentation includes:
The many benefits of LinkedIn, such as becoming findable to a more “elite” audience
Integrating employees’ LinkedIn profiles to benefit the company as a whole
Setting up and optimizing your LinkedIn profile and business page Benefits of starting your own Linkedin Group
Using LinkedIn to attract new business
Using Linkedin Applications
Automating your profile
The Findability Formula for LinkedIn is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on Linkedin.
With over 140 million active users, 460,000 new users added every day,and 340 million tweets flying across the net on a daily basis, Twitter is one of the fastest growing Social Media platforms on the Net. Do you think tweeting is for the birds? This Social Media site is often overlooked by businesses that don’t get it or don’t know how to successfully use it. That’s a shame, because Twitter can be a major asset in building your brand and engaging with people who need what you have to offer – your customers! In this talk, Heather inspires, engages and informs with easy to implement, practical Twitter strategies that make sense. Learn to participate in real-time conversations, connect directly with consumers and influencers in your industry, and generate new business.
This presentation will cover:
Building a Twitter following that’s interested in your brand and what you do
Setting up and optimizing your Twitter account for findability
To tweet it or not to tweet it – the how’s, what’s and why’s
How to get real business from Twitter
Making sense of hashtags
It’s time to dispel the myths . . . Learn the essential tactics, tips and tools to market your business on Twitter. This is the Findability Formula for Twitter – a “how-to” approach at dominating search results and market share online.
50% of whom log in every single day and are on the site an average of 20 hours a week, with over 900 million objects like Business pages, groups, and events that people interact with, Facebook is the mega social site you shouldn’t ignore if you want to stay current and keep your business growing. Wouldn’t you like it to be your content, your message, that’s being so enthusiastically shared? In this no-nonsense talk, Heather inspires and informs with easy to implement, practical Facebook strategies that finally make sense. Find out how keyword research, a well optimized page, a simple marketing plan, combined with genuine engagement with your fans, can combine to bring you new business and new opportunities.
This powerful presentation includes:
Setting up and optimizing your Facebook Business page and business profile
The what, where, why and how of Facebook posts
How to get real business with Facebook
Fantastic Facebook features and apps
The skinny on Facebook ads
The Findability Formula for Facebook is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to successfully market your business on the biggest social site of all time, Facebook.
Fully 65% of adult internet users now say they use a social networking site like Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.
Adapt or Die…Which Do You Choose For Your Company?
Your goal is to attract the right customers and persuade them to purchase. But with people searching in so many different places, how do you ensure that your business is the one that gets found? Did you know that Social Media sites like Twitter, YouTube, LinkedIn and Twitter are SEARCH ENGINES! Be inspired with new ideas and a greater understanding of how to leverage Social Media for Findability and how keyword research can help find you, including what tangible steps you can take to be successful on the key Social Media sites.
"Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down into simple, manageable steps anyone can follow. I recommend her highly." - Anthony Robbins, world renowned authority on the psychology of leadership, negotiations, organizational turnaround and peak performance
The presentation covers:
Becoming findable under the right keywords
How to setup and optimize your Social Media sites
How to get real paying business from Social Media
Mobile Marketing Tactics like QR Codes, Yelp.com Optimization and more.
CEO Interviews and Case Study with Industry CEO Visionary Tony Hseih, CEO Zappos
CEO Interview and Case Study with Governor of Colorado John Hickenlooper
CEO Interview and Case Study with Keeg
Heather Lutze Videos
How do I book Heather Lutze to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Heather Lutze for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Heather Lutze, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Heather Lutze or any other speaker of your choice.
How much does it cost to book Heather Lutze for a speaking engagement?
Speaking fees for Heather Lutze, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Heather Lutze, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Heather Lutze speak about?
Heather Lutze is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Business Growth, Business, Sales, Technology, Entrepreneurship, Social Entrepreneurship, Social Media, Motivational and Business Consulting.
Where does Heather Lutze travel from?
Heather Lutze generally travels from Colorado, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Heather Lutze?
AAE Speakers Bureau has successfully secured keynote speakers like Heather Lutze for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Heather Lutze for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Heather Lutze or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Heather Lutze is a keynote speaker and industry expert who speaks on a wide range of topics including Marketing, Business Growth and Business. The estimated speaking fee range to book Heather Lutze for live events is $10,000 - $20,000. Please contact us for virtual event fees. Heather Lutze generally travels from Colorado, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Charlene Li and Jordan Goldman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Heather Lutze for an upcoming event.
SPEAKING TOPICS
Heather Lutze Speaking Topics
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Seeing is Believing: YouTube For Viral Visibility and Business Success! YouTube is the #2 SEARCH ENGINE on the Internet! Get found here and profit for your business.
With over 800 million unique visitors every month, 100 million people taking social action (likes, shares and comments) each week, and considering that YouTube gets more searches each month than Yahoo or Bing, YouTube istheSocial Media site that captures consumers’ attention in a whole new, exciting and profitable way. You might have noticed that YouTube videos turn up more and more frequently on Google searches and they really stand out. They get noticed. Cash in on the huge numbers of people who agree that “seeing is believing” and would rather be shown, not told. In this talk, Heather inspires, engages and informs with easy to implement, practical YouTube strategies. Get your creativity on and find out how using YouTube in your social media marketing can bring you new business and new opportunities.
This powerful presentation includes:
Not a videographer? Why you can and should still use Youtube
All the ins and outs of creating your own YouTube channel
Effective use of keywords in video titles and descriptions
Keep it fun -- creating effective videos on the cheap
Video? What video? – some great ideas
How to get business with YouTube
The Findability Formula for YouTube is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on the site that just keeps blowing up bigger and bigger, YouTube.
-
Leveraging LinkedIn: B2B Social Media For Profit Get LinkedIn with the IN-Crowd!
With 70 million users worldwide, a new member every single second, members including execs from all Fortune 500 companies, and 80% of corporations currently using it as a recruitment tool, LinkedIn istheSocial Media site for anyone who sells business to business. Frequently overlooked amidst the frenzy of pinning, tweeting, liking and friending, LinkedIn is in fact the must-have social site for every professional. In this talk, Heather inspires, engages and informs with easy to implement, practical LinkedIn strategies. Find out how keyword research, a well optimized profile and genuine engagement with LinkedIn Groups can bring you new business and new opportunities.
This powerful presentation includes:
The many benefits of LinkedIn, such as becoming findable to a more “elite” audience
Integrating employees’ LinkedIn profiles to benefit the company as a whole
Setting up and optimizing your LinkedIn profile and business page Benefits of starting your own Linkedin Group
Using LinkedIn to attract new business
Using Linkedin Applications
Automating your profile
The Findability Formula for LinkedIn is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to market your business on Linkedin.
-
140 Characters To Business Domination: Tweet to the Top of Search Results and Win New Business. 140 Characters to Business Success!
With over 140 million active users, 460,000 new users added every day,and 340 million tweets flying across the net on a daily basis, Twitter is one of the fastest growing Social Media platforms on the Net. Do you think tweeting is for the birds? This Social Media site is often overlooked by businesses that don’t get it or don’t know how to successfully use it. That’s a shame, because Twitter can be a major asset in building your brand and engaging with people who need what you have to offer – your customers! In this talk, Heather inspires, engages and informs with easy to implement, practical Twitter strategies that make sense. Learn to participate in real-time conversations, connect directly with consumers and influencers in your industry, and generate new business.
This presentation will cover:
Building a Twitter following that’s interested in your brand and what you do
Setting up and optimizing your Twitter account for findability
To tweet it or not to tweet it – the how’s, what’s and why’s
How to get real business from Twitter
Making sense of hashtags
It’s time to dispel the myths . . . Learn the essential tactics, tips and tools to market your business on Twitter. This is the Findability Formula for Twitter – a “how-to” approach at dominating search results and market share online.
-
Facebook: Social Media for Profit, Just the Way You LIKE it! The Marketing Window to the World! With over 800 million users,
50% of whom log in every single day and are on the site an average of 20 hours a week, with over 900 million objects like Business pages, groups, and events that people interact with, Facebook is the mega social site you shouldn’t ignore if you want to stay current and keep your business growing. Wouldn’t you like it to be your content, your message, that’s being so enthusiastically shared? In this no-nonsense talk, Heather inspires and informs with easy to implement, practical Facebook strategies that finally make sense. Find out how keyword research, a well optimized page, a simple marketing plan, combined with genuine engagement with your fans, can combine to bring you new business and new opportunities.
This powerful presentation includes:
Setting up and optimizing your Facebook Business page and business profile
The what, where, why and how of Facebook posts
How to get real business with Facebook
Fantastic Facebook features and apps
The skinny on Facebook ads
The Findability Formula for Facebook is a “how-to” approach to dominating search results and market share online. Learn the essential tactics, tips and tools to successfully market your business on the biggest social site of all time, Facebook.
-
Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing More and more, the world navigates the Web with their thumbs, via Smartphones or Tablets. How can your business take advantage of this and innovate NOW for Findability and pr
Fully 65% of adult internet users now say they use a social networking site like Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. Adapt or Die…Which Do You Choose For Your Company?
Your goal is to attract the right customers and persuade them to purchase. But with people searching in so many different places, how do you ensure that your business is the one that gets found? Did you know that Social Media sites like Twitter, YouTube, LinkedIn and Twitter are SEARCH ENGINES! Be inspired with new ideas and a greater understanding of how to leverage Social Media for Findability and how keyword research can help find you, including what tangible steps you can take to be successful on the key Social Media sites. "Thumbonomics is like having a personal coach for social media marketing mastery. With passion, wit and clarity, author Heather Lutze provides a process that works, broken down into simple, manageable steps anyone can follow. I recommend her highly." - Anthony Robbins, world renowned authority on the psychology of leadership, negotiations, organizational turnaround and peak performanceThe presentation covers:
Becoming findable under the right keywords
How to setup and optimize your Social Media sites
How to get real paying business from Social Media
Mobile Marketing Tactics like QR Codes, Yelp.com Optimization and more.
CEO Interviews and Case Study with Industry CEO Visionary Tony Hseih, CEO Zappos
CEO Interview and Case Study with Governor of Colorado John Hickenlooper
CEO Interview and Case Study with Keeg
VIDEO
Heather Lutze Videos
BOOKS
FAQS
-
How do I book Heather Lutze to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Heather Lutze for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Heather Lutze, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Heather Lutze or any other speaker of your choice. -
How much does it cost to book Heather Lutze for a speaking engagement?
Speaking fees for Heather Lutze, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Heather Lutze, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Heather Lutze speak about?
Heather Lutze is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Business Growth, Business, Sales, Technology, Entrepreneurship, Social Entrepreneurship, Social Media, Motivational and Business Consulting. -
Where does Heather Lutze travel from?
Heather Lutze generally travels from Colorado, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Heather Lutze?
AAE Speakers Bureau has successfully secured keynote speakers like Heather Lutze for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Heather Lutze for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Heather Lutze or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOK HEATHER LUTZE
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
