Andy Sernovitz
Keynote Speaker: Visiting Scholar at Wharton, Author, Expert in Word of Mouth Marketing
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Andy Sernovitz Biography
Andy Sernovitz is a Visiting Scholar at the Wharton School of Business, where he teaches the world's first MBA course on Internet Entrepreneurship. He is also recognized for his contributions to the field of word of mouth marketing, as the author of the New York Times best-selling book "Word of Mouth Marketing: How Smart Companies Get People Talking." Beyond academia, he has taught this marketing discipline at Northwestern University.
A highly sought-after speaker, Sernovitz customizes each speech to the unique needs of the audience, creating an involving and relevant program that delivers actionable suggestions and strategies. He offers keynote programs on topics such as "Word of Mouth Marketing in 5 Simple Steps," "Ethics in Word of Mouth Marketing," and "Responding to Negative Word of Mouth." These programs reflect his deep commitment to marketing ethics and his status as a purist in the field.
Sernovitz also engages in consulting, directing his expertise toward companies and mission-driven leaders to enhance their brand stories and cultural impact. He has advised over 100 companies on crafting remarkable cultures and messages. His consulting extends to creating peer-to-peer communities for leaders in various sectors, including corporate social responsibility, DEI, talent, and healthcare. His past consulting clients have included prominent Internet companies and select start-ups, such as MyPoints.com, Politics.com, Experian, and Hitachi, leveraging his extensive network and expertise gained from his tenure as President Emeritus of the Association for Interactive Media (AIM), the world's largest association of Internet companies.
Contact a speaker booking agent to check availability on Andy Sernovitz and other top speakers and celebrities.
Andy Sernovitz Speaking Topics
A higher-level talk that addresses trends in marketing and consumer-generated media, with more focus on the broader phenomenon and less on the specific tactics. Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Andy will talk about how this phenomenon has happened -- and what we all need to do to keep it happening. Learn how to make word of mouth part of your corporate philosophy and how to do it the right way. Become part of the movement and evangelize honest word of mouth. We all win when businesses learn that they make more money by earning the respect and recommendation of their customers.
When your company participates in blogs, message boards, and MySpace, there are specific ethical rules you need to understand to stay out of trouble. Andy will give you the understanding and guidance you need to ensure that your word of mouth programs are always honest, that your brand is protected, and that your company is never embarrassed.
5 Simple Tactics. Ideal for general audiences, or anyone who is interested in hands-on, practical lesson about how to make word of mouth marketing work. Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. --Finding the right people to talk about you (influencers and evangelists) --Giving them something to talk about (viral email, samples, buzz, and more) --Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms) --Participating in the conversation --Tracking and measuring results
How do I book Andy Sernovitz to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Andy Sernovitz for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Andy Sernovitz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Andy Sernovitz or any other speaker of your choice.
How much does it cost to book Andy Sernovitz for a speaking engagement?
Speaking fees for Andy Sernovitz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Andy Sernovitz, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Andy Sernovitz speak about?
Andy Sernovitz is a keynote speaker and industry expert who speaks on a wide range of topics such as Business Leadership, Business, Technology, Marketing, Customer Experience and Social Media.
Where does Andy Sernovitz travel from?
Andy Sernovitz generally travels from Illinois, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Andy Sernovitz?
AAE Speakers Bureau has successfully secured keynote speakers like Andy Sernovitz for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Andy Sernovitz for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Andy Sernovitz or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Andy Sernovitz is a keynote speaker and industry expert who speaks on a wide range of topics including Business Leadership, Business and Technology. The estimated speaking fee range to book Andy Sernovitz for live events is $10,000 - $20,000. Please contact us for virtual event fees. Andy Sernovitz generally travels from Illinois, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Nicholas de Wolff, Josh Linkner and Robert Stephens. Contact All American Speakers for ratings, reviews, videos and information on scheduling Andy Sernovitz for an upcoming event.
SPEAKING TOPICS
Andy Sernovitz Speaking Topics
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Consumers in Control: Word of Mouth, Consumer Respect, and Marketers Learning to Live With It.
A higher-level talk that addresses trends in marketing and consumer-generated media, with more focus on the broader phenomenon and less on the specific tactics. Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Andy will talk about how this phenomenon has happened -- and what we all need to do to keep it happening. Learn how to make word of mouth part of your corporate philosophy and how to do it the right way. Become part of the movement and evangelize honest word of mouth. We all win when businesses learn that they make more money by earning the respect and recommendation of their customers.
-
Ethics in Word of Mouth Marketing.
When your company participates in blogs, message boards, and MySpace, there are specific ethical rules you need to understand to stay out of trouble. Andy will give you the understanding and guidance you need to ensure that your word of mouth programs are always honest, that your brand is protected, and that your company is never embarrassed.
-
Word of Mouth Marketing
5 Simple Tactics. Ideal for general audiences, or anyone who is interested in hands-on, practical lesson about how to make word of mouth marketing work. Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. --Finding the right people to talk about you (influencers and evangelists) --Giving them something to talk about (viral email, samples, buzz, and more) --Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms) --Participating in the conversation --Tracking and measuring results
FAQS
-
How do I book Andy Sernovitz to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Andy Sernovitz for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Andy Sernovitz, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Andy Sernovitz or any other speaker of your choice. -
How much does it cost to book Andy Sernovitz for a speaking engagement?
Speaking fees for Andy Sernovitz, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Andy Sernovitz, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Andy Sernovitz speak about?
Andy Sernovitz is a keynote speaker and industry expert who speaks on a wide range of topics such as Business Leadership, Business, Technology, Marketing, Customer Experience and Social Media. -
Where does Andy Sernovitz travel from?
Andy Sernovitz generally travels from Illinois, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Andy Sernovitz?
AAE Speakers Bureau has successfully secured keynote speakers like Andy Sernovitz for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Andy Sernovitz for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Andy Sernovitz or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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