Wendy Wood

Wendy Wood

Keynote Speaker: Provost Professor Emerita of Psychology & Business at the University of Southern California; Leading Expert in Human Behavior & Habit Formation

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Wendy Wood Biography

Dr. Wendy Wood is a leading expert in the science of human behavior and habit formation. Wood is the Provost Professor Emerita of Psychology and Business at the University of Southern California. She completed her bachelor's degree at the University of Illinois at Urbana–Champaign and her doctorate at the University of Massachusetts, Amherst. Wood has held faculty positions at the University of Wisconsin–Milwaukee, Texas A&M University as the Ella C. McFadden Professor of Liberal Arts, and Duke University, where she served as the James B. Duke Professor of Psychology and Neuroscience.

Wood's research centers on the nature of habits and their influence on behavior, with findings indicating that about 40% of people's everyday actions are performed habitually. Her work demonstrates that habits can be initiated independently of intentions and often occur with minimal conscious control. Wood has explored topics such as how individuals revert to old habits, the role of good habits in achieving goals, strategies for changing unwanted habits, social media usage patterns, and how interaction habits contribute to discrimination in social groups. Her research integrates insights from social psychology, neuroscience, and cognitive science.

Wood is the author of the science book "Good Habits, Bad Habits." In "Good Habits, Bad Habits: The Science of Making Positive Changes That Stick," she explains how understanding the science of habits can support lasting behavioral change. The book was recognized by The Washington Post and San Francisco Chronicle as a top ten book and received a starred review from Publishers Weekly. Wood's work has been featured in The New York Times, NPR, Washington Post, and on programs such as Freakonomics Radio.

Wood is a fellow of the Society for Personality and Social Psychology, the Association for Psychological Science, and the Society for Experimental Social Psychology, and is a founding member of the Society for Research Synthesis Methodology. She has served as president of both the Society for Personality and Social Psychology and the Association for Psychological Science. Her research has received recognition through awards such as a Radcliffe Institute fellowship, the Distinguished Contribution Award from Attitudes and Social Influence, and the Career Contribution Award from the Society for Personality and Social Psychology. Wood has published more than 100 articles, with research support from organizations including Procter & Gamble, the National Science Foundation, the Templeton Foundation, and the Radcliffe Institute.

Wood is a frequent speaker at scientific conferences and professional gatherings, and delivered the inaugural address in Paris for the Sorbonne-INSEAD Distinguished Chair in Behavioral Science. She has addressed organizations such as the World Bank, the Centers for Disease Control and Prevention, and the Department of Health and Human Services. In her presentations on the science of habits, Wood discusses the limitations of willpower in long-term behavior change, the importance of environment in supporting new behaviors, and strategies for repeating actions to establish sustainable habits.

Contact a speaker booking agent to check availability on Wendy Wood and other top speakers and celebrities.

Wendy Wood Speaking Topics

Changing Habits is Not What You Think

All of us have wondered at some point why we can’t seem to change an unwanted behavior, whether it’s overeating, spending too much money, avoiding work, or just getting into the same old fights with our partner. Despite compelling reasons to make the change and a concerted effort, it just didn’t happen. Any success was short lived, and we fell back into old unwanted habits. In this talk, Dr. Wood will explain the latest research on how to actually change our unwanted habits and, most importantly, to make that change stick. She will help identify common misconceptions about changing habits, including an emphasis on self-control and willpower. Instead, she will share new, more effective ways to tackle the unwanted behavior patterns that develop in our lives.

Wendy Wood Videos

How do elite performers automate their habits? | Wendy Wood
Wendy Wood on How to Make Positive Changes that Stick || The ...
Wendy Wood | How to Break Bad Habits

How do I book Wendy Wood to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Wendy Wood for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Wendy Wood, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Wendy Wood or any other speaker of your choice.

How much does it cost to book Wendy Wood for a speaking engagement?

Speaking fees for Wendy Wood, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Wendy Wood, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.

What topics does Wendy Wood speak about?

Wendy Wood is a keynote speaker and industry expert who speaks on a wide range of topics such as Psychology, Social Sciences, Professors, Women in Business, Author, Personal Growth, Education and Business.

Where does Wendy Wood travel from?

Wendy Wood generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Wendy Wood?

AAE Speakers Bureau has successfully secured keynote speakers like Wendy Wood for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Wendy Wood for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Wendy Wood or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Wendy Wood is a keynote speaker and industry expert who speaks on a wide range of topics including Psychology, Social Sciences and Professors. The estimated speaking fee range to book Wendy Wood for live events is $10,000 - $20,000. Please contact us for virtual event fees. Wendy Wood generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are James Clear, Shawn Achor and Cheryl Cran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Wendy Wood for an upcoming event.

Speaker profile last updated by AAE Talent Team on 21/04/2026.

Wendy Wood Speaking Topics

  • Changing Habits is Not What You Think

    All of us have wondered at some point why we can’t seem to change an unwanted behavior, whether it’s overeating, spending too much money, avoiding work, or just getting into the same old fights with our partner. Despite compelling reasons to make the change and a concerted effort, it just didn’t happen. Any success was short lived, and we fell back into old unwanted habits. In this talk, Dr. Wood will explain the latest research on how to actually change our unwanted habits and, most importantly, to make that change stick. She will help identify common misconceptions about changing habits, including an emphasis on self-control and willpower. Instead, she will share new, more effective ways to tackle the unwanted behavior patterns that develop in our lives.

Wendy Wood Videos

How do elite performers automate their habits? | Wendy Wood
Wendy Wood on How to Make Positive Changes that Stick || The ...
Wendy Wood | How to Break Bad Habits

Wendy Wood News

  • How do I book Wendy Wood to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Wendy Wood for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Wendy Wood, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Wendy Wood or any other speaker of your choice.
  • How much does it cost to book Wendy Wood for a speaking engagement?

    Speaking fees for Wendy Wood, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire Wendy Wood, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
  • What topics does Wendy Wood speak about?

    Wendy Wood is a keynote speaker and industry expert who speaks on a wide range of topics such as Psychology, Social Sciences, Professors, Women in Business, Author, Personal Growth, Education and Business.
  • Where does Wendy Wood travel from?

    Wendy Wood generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Wendy Wood?

    AAE Speakers Bureau has successfully secured keynote speakers like Wendy Wood for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Wendy Wood for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Wendy Wood or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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