Wendy Herman

Wendy Herman Speaking Topics

• Empowering the Next Generation: Comfort, Confidence, and the Business of Intimates

  Wendy Herman shares insights from her three-decade career leading and launching some of the most influential brands in the intimates industry, including Calvin Klein Underwear, Tommy Hilfiger, and BRABAR. She explores how comfort, confidence, and education intersect to shape both business strategy and cultural impact. Drawing from her journey as a founder, mother, and advocate for young women, Wendy discusses the evolution of the U.S. intimates market, the rise of mission-driven brands, and how Gen Z and Alpha are redefining the meaning of self-expression through what they wear. This session inspires audiences to think differently about innovation, inclusivity, and the power of purpose in building brands that matter.

• Building Brands with Purpose: Entrepreneurship, Leadership, and Authentic Growth

  Drawing from more than 30 years in the fashion and intimates industry, Wendy Herman offers an inside look at what it takes to build, scale, and sustain meaningful brands in today’s competitive marketplace. From launching Calvin Klein Underwear for Women to founding BRABAR, Wendy shares lessons in entrepreneurship, leadership, and adaptability that transcend industry boundaries. She speaks candidly about navigating both corporate and startup worlds, leading teams through change, and maintaining authenticity in the age of social media. Through her personal journey as a founder, executive, and mother of three, Wendy inspires audiences to lead with clarity, resilience, and purpose—demonstrating that building a successful brand begins with building a strong sense of self and mission.

• Social Commerce Through the Founder’s Lens: Building Connection, Community, and Conversion

  From the founder’s seat, Wendy Herman shares how the digital landscape has transformed the way brands are built, discovered, and loved. As the Founder and CEO of BRABAR, she offers a firsthand perspective on growing a mission-driven brand that connects with Gen Z and Alpha through authenticity and education. Wendy reveals how BRABAR’s viral TikTok series “Ask BRABAR” became more than marketing—it became a movement grounded in comfort, confidence, and conversation. She explores the art and strategy of translating purpose into content, leveraging storytelling to drive growth, and using social media as a real-time classroom for brand and community building. Audiences gain an inside look at how founders can lead with purpose, use social commerce as a platform for impact, and thrive at the intersection of creativity, commerce, and culture.

• Women in Retail Leadership: Leading with Purpose, Grit, and Heart

  Wendy Herman offers a deeply personal and practical perspective on leadership as a woman, founder, and mother of three. With more than three decades in the retail and fashion industry—including leadership roles with global brands such as Calvin Klein, Tommy Hilfiger, and Lucky Brand—and now as the founder and CEO of BRABAR, Wendy shares lessons learned balancing ambition, authenticity, and family. She speaks candidly about the realities of leading through change, the importance of building inclusive and supportive teams, and the power of empathy as a strategic advantage. Through honest storytelling, Wendy explores how motherhood has shaped her leadership style, strengthened her resilience, and deepened her commitment to purpose-driven work. Her message inspires women to define success on their own terms and to lead with both confidence and compassion in business and in life.

• Redefining the Bra: Confidence, Culture, and the Future of Fit

  As both a founder and lifelong industry insider, Wendy Herman invites audiences to rethink one of fashion’s most personal yet powerful categories: the bra. Drawing from more than three decades in the intimates industry, Wendy unpacks how cultural norms, technical innovation, and brand storytelling have shaped how women experience comfort, confidence, and identity. From leading the launch of Calvin Klein Underwear for Women to founding BRABAR, a mission-driven brand created to empower the next generation, Wendy shares how education, empathy, and innovation can transform not only products but also people. She explores the shift from outdated fitting methods to inclusive, body-positive design—and why change in this category matters for the industry and for women everywhere. This talk blends business insight with human connection, showing how reimagining the bra can unlock a larger conversation about confidence, community, and self-worth.