Sheila C. Johnson

Sheila C. Johnson

Keynote Speaker: Entertainment & Hospitality Leader; CEO of Salamander Hotels; President of WNBA's Washington Mystics; Co-Founder of BET

Sheila C. Johnson Biography

Sheila Crump Johnson is a business executive, philanthropist, and entertainment and hospitality leader widely recognized for her pioneering role in media ownership and luxury resort development. She is the co-founder of Black Entertainment Television (BET), a historic media company that transformed the landscape of African-American television and entertainment. Johnson is also the CEO of Salamander Hotels and Resorts, a hospitality company she founded in 2005 that manages a growing portfolio of luxury properties across the United States.

Johnson holds the distinction of being the first African-American woman to achieve a net worth exceeding one billion dollars. Through Salamander Hospitality, she oversees properties that blend luxury tourism with cultural and recreational experiences. One of the company’s flagship assets is the Innisbrook Resort and Golf Club in Florida, a 72-hole championship golf destination that has hosted professional tournaments including PGA TOUR and LPGA events.

In professional sports ownership, Johnson is a prominent figure in American athletics as the team president, managing partner, and governor of the WNBA’s Washington Mystics. She is also an owner or partner in multiple Washington, D.C.–area professional sports franchises, including the Washington Wizards and the Washington Capitals, reflecting her longstanding investment in sports and community engagement.

A committed humanitarian and arts advocate, Johnson serves as a global ambassador for CARE, supporting global poverty reduction initiatives through campaigns such as the I Am Powerful Challenge. She has held leadership roles in education and cultural institutions, including serving as chair of the board of governors for Parsons School of Design in New York, where she helped support the establishment of the Sheila C. Johnson Design Center.

Johnson’s memoir, “Walk Through Fire,” was published in 2023 by Simon & Schuster, offering a personal account of her life, career, and leadership philosophy. Throughout her career, she has received numerous honors, including the Eleanor Roosevelt Val-Kill Medal, the Lincoln Medal, and the Billie Jean King Leadership Award. She continues to be a major influence in business, sports, media, and philanthropy.

Contact a speaker booking agent to check availability on Sheila C. Johnson and other top speakers and celebrities.

Sheila C. Johnson Speaking Topics

Creative Pursuits

Johnson spent her grade school and college years training to be a concert violinist. She is now an advocate for the arts and arts education, as she believes that they allow children an important outlet for their creativity and help with all other academic pursuits. She serves as chair of the Board of Governors of Parsons The New School for Design in New York and sits on the boards of VH1's Save the Music Foundation and Americans for the Arts. Johnson speaks authoritatively on the rewards and benefits of investing in the arts.

The Rewards of Philanthropy

Leaders must be givers, sharing their time, resources and vision to help others who are less fortunate, and inspiring those around them to action. In addition to Johnson's contributions to the arts, she is a global ambassador for CARE, a leading humanitarian organization fighting global poverty by empowering women, because they have the unique power to help entire communities escape poverty. "Sheila's I Am Powerful Challenge" raised millions for CARE, and "A Powerful Noise," the documentary Johnson produced about three remarkable women effecting change in Mali, Vietnam and Bosnia, helped raise awareness of women's issues around the world. Through inspirational stories and moving anecdotes, Johnson illustrates:

  • How to find a mission close to your heart

  • How to pass on the spirit of giving within your community or organization

  • How to give effectively within your means

Lessons from a Groundbreaking Leader

The entrepreneurial bug bit Johnson early on. Never one to take the easy road, she has been on a path to success that has been filled with hard lessonsincluding the absolute importance of collaboration. In today's challenging business environment, entrepreneurs need encouragement more than ever before, and Johnson not only offers them inspiration, but also imparts the important lessons she's learned, including:

  • How to get in the door, and how to create a new door when necessary

  • Why its crucial to take calculated risks while owning your mistakes

  • Why there's no such thing as a straight line when it comes to business success

  • How to create the right corporate culture and foster employee investment

Sheila C. Johnson Videos

67: Sheila C. Johnson - Running Away From Failure
Virtuoso Travel Week 2020: Sheila C. Johnson Keynote Speech
Sheila Johnson delivers the keynote speech at Montgomery College

How do I book Sheila C. Johnson to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Sheila C. Johnson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Sheila C. Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sheila C. Johnson or any other speaker of your choice.

How much does it cost to book Sheila C. Johnson for a speaking engagement?

Speaking fees for Sheila C. Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sheila C. Johnson are $100,000 - $200,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire Sheila C. Johnson, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Sheila C. Johnson speak about?

Sheila C. Johnson is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Creativity, Business Growth, Human Resources, Personal Growth, Entrepreneurship, Teamwork & Teambuilding, Social Activism, Philanthropy, Corporate Culture, Celebrity, Diversity & Inclusion, DEI, Women, Inspirational, Empowerment, Women in Business, Influential Women, Female Leadership, Basketball, Black Heritage, Black History Month, Executive Leadership, Motivational, Leadership, Business Consulting, Business Leadership, Sports, Athlete, Anti-Racism, Sports Motivation and Strategic Leadership.

Where does Sheila C. Johnson travel from?

Sheila C. Johnson generally travels from Virginia, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Sheila C. Johnson?

AAE Speakers Bureau has successfully secured keynote speakers like Sheila C. Johnson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sheila C. Johnson for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sheila C. Johnson or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Sheila C. Johnson is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Creativity and Business Growth. The estimated speaking fee range to book Sheila C. Johnson for live events is $100,000 - $200,000, and for virtual events $30,000 - $50,000. Sheila C. Johnson generally travels from Virginia, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Cynthia Marshall, Carla Harris and Lisa Leslie. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sheila C. Johnson for an upcoming event.

Speaker profile last updated by AAE Talent Team on 02/03/2026.

Sheila C. Johnson Speaking Topics

  • Creative Pursuits

    Johnson spent her grade school and college years training to be a concert violinist. She is now an advocate for the arts and arts education, as she believes that they allow children an important outlet for their creativity and help with all other academic pursuits. She serves as chair of the Board of Governors of Parsons The New School for Design in New York and sits on the boards of VH1's Save the Music Foundation and Americans for the Arts. Johnson speaks authoritatively on the rewards and benefits of investing in the arts.

  • The Rewards of Philanthropy

    Leaders must be givers, sharing their time, resources and vision to help others who are less fortunate, and inspiring those around them to action. In addition to Johnson's contributions to the arts, she is a global ambassador for CARE, a leading humanitarian organization fighting global poverty by empowering women, because they have the unique power to help entire communities escape poverty. "Sheila's I Am Powerful Challenge" raised millions for CARE, and "A Powerful Noise," the documentary Johnson produced about three remarkable women effecting change in Mali, Vietnam and Bosnia, helped raise awareness of women's issues around the world. Through inspirational stories and moving anecdotes, Johnson illustrates:

    • How to find a mission close to your heart

    • How to pass on the spirit of giving within your community or organization

    • How to give effectively within your means

  • Lessons from a Groundbreaking Leader

    The entrepreneurial bug bit Johnson early on. Never one to take the easy road, she has been on a path to success that has been filled with hard lessonsincluding the absolute importance of collaboration. In today's challenging business environment, entrepreneurs need encouragement more than ever before, and Johnson not only offers them inspiration, but also imparts the important lessons she's learned, including:

    • How to get in the door, and how to create a new door when necessary

    • Why its crucial to take calculated risks while owning your mistakes

    • Why there's no such thing as a straight line when it comes to business success

    • How to create the right corporate culture and foster employee investment

Sheila C. Johnson Videos

67: Sheila C. Johnson - Running Away From Failure
Virtuoso Travel Week 2020: Sheila C. Johnson Keynote Speech
Sheila Johnson delivers the keynote speech at Montgomery College
  • How do I book Sheila C. Johnson to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Sheila C. Johnson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Sheila C. Johnson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sheila C. Johnson or any other speaker of your choice.
  • How much does it cost to book Sheila C. Johnson for a speaking engagement?

    Speaking fees for Sheila C. Johnson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sheila C. Johnson are $100,000 - $200,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire Sheila C. Johnson, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Sheila C. Johnson speak about?

  • Where does Sheila C. Johnson travel from?

    Sheila C. Johnson generally travels from Virginia, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Sheila C. Johnson?

    AAE Speakers Bureau has successfully secured keynote speakers like Sheila C. Johnson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sheila C. Johnson for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sheila C. Johnson or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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