Over-promise and under-deliver. Sometimes it feels like that’s a foregone conclusion in today’s marketplace. Companies expend tremendous resources in search of the perfect strategy…compelling, credible and distinguishing. Yet 90% of these strategies will fail in the marketplace. While they may have been good strategies, they weren’t the right strategy. Audiences will learn:
Why most strategies fail The defining elements of an appropriate strategy How to prevent over-reaching What to do once the strategy is written The keynote version (60-90 minutes) of the program introduces the audience to the basic concepts. Workshops are available in half and full-day formats. These are workbook driven and allow the organization to address a specific challenge they are currently facing
Based on his book, Strategy Activation: How to Turn Your Vision into Marketplace Success this program introduces the audience to a new holistic discipline for strategy implementation in the marketplace.
Audiences learn:
Why most strategies fail. What makes good strategy Basic tools for identifying the market offerings, people, processes and tools necessary for optimal implementation. The keynote version (60-90 minutes) of the program introduces the audience to the Strategy Activation® model and associated tools. Workshops are available in half and full-day formats. These are workbook driven and allow the organization to address a specific implementation challenge they are currently facing.
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