Nobody cares if you're a .com, .org, or .net. All they see is an organization of people with common objectives, and a leader. Examine any institution you admire, and quickly the leader becomes the most significant ingredient.
That leader, you, must consider that human communication has fundamentally changed. If the Gutenberg press, the telegraph, and the phone each restitched the fabric of society, then the Internet did too. And its most significant disruption is in how humans now communicate.
Success in any realm will depend on thought-provoking brands and their well-defined leaders, built for this new time in the history of communication. This follow-up talk by Prof. Sasha Strauss builds on last year's "Branding in the New Normal" with entirely new subject matter (and doodles) on how brand leaders lead leaders in this 'now normal'.
While nonprofit branding tends to be the most challenging, it is also the most rewarding. Typically, nonprofits have limited marketing budgets, limited staff and limited resources. While faced with challenges, nonprofits require successful branding in order to be sustainable. The Susan G. Komen Foundation, Share our Strength, Product (RED)— these organizations found their way to fame and funding through strong, creative and consumer-centric branding. This seminar will share proven techniques for defining, articulating and promoting a nonprofit brand. We’ll explore case studies exemplifying how to successfully engage and retain staff, volunteers and donors to ensure longterm success. From volunteers to board members, this session is perfect for all those involved in the nonprofit sector
Startups can be sexy, but they can also be extremely stressful. While they tend to be the topic everyone wants to discuss and an entrepreneur’s dream to lead, startups require a very calculated and timely brand strategy—too much too soon screams superficial, too little too late is just bad business. The seminar will discuss the development process of all startups, successful strategies for each stage of growth as well as successful case studies where branding helped to build startups into iconic brands. This session is right for any startup leader, entrepreneur, venture capital investor, and anyone else intrigued by the fascinating world of startups.
Your grandmother’s on Facebook. You got a job offer from a friend of your ex-ex-boss through LinkedIn. You stayed up on small town politics through Twitter. There’s no way around it—social media is here to stay. It’s not only the social medium of choice; it’s the connector of global consumers. Product enthusiasts in Japan are sharing how-tos with pen-pals in Italy. Gamers build global clans of fellow players, unified via their digital identities alone. Teachers assign homework via Twitter tweets and big brands have successfully managed a crisis through social media exclusively. This seminar will discuss where brands fit in the wide world of social media culture. We’ll talk about each of the channels, success stories within each one as well as some must-do practices for marketers looking to leverage social media as promotional venue. Facebookers and skeptics alike will enjoy this timely session.
Branding isn’t just confined to the consumer goods and services industry. Now, more than ever, branding is vital to B2B companies. In fact, some of the strongest brands are in the B2B sector—firms such as Cisco Systems, Intel, Halliburton, SAP, GE, and Texas Instruments have consistently been ranked among the top brands in the world. Such companies are seizing the opportunity to change the perception that B2B companies must be dry in nature. We’ll show you how to use branding to make your firm the easy choice for manager navigating through an infinitely long list of suppliers. This session is for those who are looking to differentiate themselves on more than just price and build long term customer relationships.
Sasha is animated, entertaining and seriously dedicated to his art and craft of branding as well as his commitment to give an incredible presentation. I wish more speakers put as much work, energy and interest in how they present their material. His flow is streamlined, and I wasn't bored once. I didn't reach for my iPhone to check in or "check out"... only at the end to tweet something he said. He is both dramatic and authentic, and a mix of serious and slightly inappropriate. Perfect combination!
Unknown
- Apr 27 2012
Sasha is not only knowledgeable about his subject, he has a special ability to deliver his message in a way that is fun and impactful. He has a tremendous energy that is quickly transferred into the audience. You will not only feel enriched with solid knowledge, but actually motivated to take action.
I've seen Sasha enter a stage and breathe life into rooms that contain glazy eyed audiences that have just sat through hours of prior speakers. It does not matter who is speaking before or after Sasha, he's always the one people are talking about when they leave the room.
Unknown
- Nov 21 2011
Sasha's presentation was the most convincing argument on the power of social media that I have heard. I enjoyed both the well presented content as well as Sasha's energetic and entertaining delivery. It was clear that Sasha may be in the minority of people who both understand the power of social media, as well as how social media can be effectively captured and utilized.
Unknown
- Nov 05 2011
Inspirational, motivational, current, and can I describe a professor/speaker as fashionable? Sasha, with an occasional pink tie and studded belt, helped breathe new life into our agency and empowered us to use brands to make the world a better place.
CRISP | Brand Agency
- Oct 26 2011
Excellent speaker! Captivating from the very beginning. His energy is so powerful and the content is just pure concentrated wisdom. Even answers to questions from the audience are mini powerful inspirational speeches within themselves.
While good speakers are light bulbs, broadcasting light in hopes that some ideas are absorbed by the audience, Sasha is a laser. Relevant, powerful ideas are lined up and delivered one after the other with extreme precision and piercing energy. What I learned from him can be implemented in every aspect of my life.
Unknown
- Sep 29 2011
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