Core Promise: A clean mental model for what AI really changes and why most firms still frame it incorrectly
Most organizations misunderstand AI because they frame the opportunity around intelligence. They ask whether machines can think, reason, or create better than people.
But intelligence is becoming abundant and increasingly commoditized. As that happens, it becomes a weaker source of lasting advantage.
This keynote introduces a different lens.
The real opportunity lies not in possessing intelligence, but in redesigning work, organizations, and entire industry logics based on the economics of AI.
Primary Audience: Senior executives, board members, transformation teams, HR leaders, policy and academic audiences
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Core Promise: A bigger lens on AI than automation, productivity, or tools
Most AI conversations stop at automation. This keynote goes further. It shows how AI changes not only the efficiency of tasks, but the structure of workflows, organizations, and industries.
The talk reframes AI as a force that reshapes how value is created, where it accumulates, and who gets displaced as new control points emerge.
Rather than focusing on first-order productivity gains, this session examines the deeper second- and third-order effects of AI: how it changes systems rather than isolated activities, how it redistributes power between workers and tools, vendors and platforms, solution providers and infrastructure players, and how it creates new tensions across the stack.
Leaders leave with a more strategic framework for understanding where value and power are moving and what it takes to harness them in your favor.
Primary Audience: CEOs, board members, senior executives, strategy leaders, investors
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Core Promise: A clear framework for understanding how AI changes the basis of competitive advantage
AI is not just changing products and processes. It is rewriting the rules of competition.
This keynote explains why winning in the AI era is not simply about having the best model or the most data, but about understanding how the playing field itself is shifting.
The session introduces a practical framework for navigating new competitive games introduced by AI.
It then explores the core dilemmas leaders must confront: where to play, how to play, what to control, what to commoditize, how to make money, and how to manage increasingly blurred lines between partners and competitors.
Primary Audience: CEOs, founders, strategy heads, business unit leaders, investors
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Core Promise: A deeper model for becoming AI-native than copilots and automation alone
Many organizations believe they are becoming AI-native because they are deploying copilots, assistants, and workflow automation. This keynote explains why that is not enough.
Real AI-native advantage does not come from layering agents onto old processes. It comes from redesigning the architecture beneath the work.
The talk distinguishes between agentic experience, agentic execution, and agentic architecture, and argues that the deepest source of value and defensibility lies in the last of these.
It shows how AI-native operating models require organizations to redesign data relationships, define goals explicitly, create reusable protocols, and govern how decisions and actions move across fragmented, multi-actor workflows.
The keynote offers a practical way to think about AI transformation as business model and operating model redesign.
Primary Audience: COOs, chief digital officers, transformation leaders, product and platform executives, enterprise architects
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Core Promise: A practical and energizing guide to acting decisively during the current AI reset
The strategic window created by AI is open now. This is not another long-cycle technology transition where firms can experiment slowly at the edges.
AI is already changing buyer expectations, commercial models, service delivery, and the economics of knowledge work. Designed especially for client-facing and execution-oriented organizations, the talk explores what feels different about this moment, where companies frame the problem incorrectly, and why incremental improvement may no longer be enough.
Differentiate: How firms should differentiate when everyone has access to similar tools
Sell Differently: How sales leaders need to tell a different story to smarter, more demanding buyers
Lead Decisively: How leaders can guide their people through uncertainty while still moving decisively
Primary Audience: Sales leaders, client partners, services executives, transformation leaders, senior leadership teams
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The event was fabulous and we've gotten nothing but wonderful feedback from attendees!
PwC US Group LLP
- May 13 2026
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