Perry Smith

Perry Smith

Keynote Speaker: Major General ASAF Ret., CNN's Military Advisor

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Perry Smith Biography

Perry M. Smith is a teacher, speaker, TV and radio commentator and best-selling author. Hundred of millions of television viewers world-wide came to know him during the Persian Gulf War for his more than appearances as a military analyst for the Cable News Network, the McNeil-Lehrer News Hour and NBC news. Smith is the president of Visionary Leadership of Augusta, Ga.. He has conducted workshops on leadership, strategic planning or ethics for Harvard's Kennedy School, UPS, Tiffany and Company, The Chautauqua Institution, The Commonwealth Club of San Francisco, Texas Instruments, The West Virginia Hospital Association, Andersen Consulting, the WK Kellogg Foundation, and Microsoft, as well as the governors of three states, and the mayor of Detroit. He also gives keynote speeches at conventions and conferences. His seven year relationship with CNN ended on June 14, 1998 when he resigned over an issue of integrity (CN's egregious special accusing the military of using lethal nerve gas to kill our own soldiers during the Vietnam War). He now serves as a military consultant to NBC TV and CBS Radio News.

A retired major general, Smith served for 30 years in the U. S. Air Force. During his career he had a number of leadership experiences, including command of the F-15 wing at Bitburg, Germany where he provided leadership to 4000 personnel. Later, he served as the top Air Force planner and as the Commandant of the National War College, where he taught courses on leadership of large organizations and on strategic planning. He flew 180 combat missions in F-4 aircraft over North Vietnam and Laos during the Vietnam War.

A graduate of the U. S. Military Academy at West Point, he later earned his Ph.D. in International Relations from Columbia University. His dissertation earned the Helen Dwight Reid award from the American Political Science Association. His books include Rules and Tools for Leaders, Assignment Pentagon, and A Hero Among Heroes: Jimmie Dyess and the 4th Marine Division. The latter book is a biography of the only person to have earned America's two highest awards for heroism, the Medal of Honor and the Carnegie Medal. In 2002, Smith produced a 60 minute video, Twice a Hero: The Jimmie Dyess Story.

With more than 300,000 copies in print, his most popular book is Rules and Tools for Leaders , a practical guide for leaders. It contains hundreds of rules of thumb and includes 25 checklists on how to hire, fire, plan, deal with the media, give compliments, run meetings, make decisions, provide counseling, check organizational ethics, transition into a new job, etc. After he was interviewed by Katie Couric on the book, it reached #2 on the amazon.com bestseller list. The newest edition was published in July 2002.

    Insights on Leadership

    Strategic Thinking & Planning: Some Insights from Government and Business

    Ethics and Leadership: A Practical Guide

    An Analysis of Genius: Bill Gates, Ted Turner, and Newt Gingrich

    CNN: The Evolving Story

    The Military and the Media: A View From Both Sides

Contact a speaker booking agent to check availability on Perry Smith and other top speakers and celebrities.

How do I book Perry Smith to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Perry Smith for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Perry Smith, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Perry Smith or any other speaker of your choice.

How much does it cost to book Perry Smith for a speaking engagement?

Speaking fees for Perry Smith, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is Below $10,000. For the most current speaking fee to hire Perry Smith, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Perry Smith speak about?

Perry Smith is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Ethics & Integrity, Technology, Leadership, Political and Strategic Leadership.

Where does Perry Smith travel from?

Perry Smith generally travels from Georgia, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Perry Smith?

AAE Speakers Bureau has successfully secured keynote speakers like Perry Smith for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Perry Smith for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Perry Smith or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Perry Smith is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Ethics & Integrity and Technology. The estimated speaking fee range to book Perry Smith for live events is Below $10,000. Please contact us for virtual event fees. Perry Smith generally travels from Georgia, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jim Carroll, William H. McRaven and Bruce Weinstein. Contact All American Speakers for ratings, reviews, videos and information on scheduling Perry Smith for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.
  • How do I book Perry Smith to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Perry Smith for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Perry Smith, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Perry Smith or any other speaker of your choice.
  • How much does it cost to book Perry Smith for a speaking engagement?

    Speaking fees for Perry Smith, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is Below $10,000. For the most current speaking fee to hire Perry Smith, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Perry Smith speak about?

    Perry Smith is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Ethics & Integrity, Technology, Leadership, Political and Strategic Leadership.
  • Where does Perry Smith travel from?

    Perry Smith generally travels from Georgia, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Perry Smith?

    AAE Speakers Bureau has successfully secured keynote speakers like Perry Smith for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Perry Smith for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Perry Smith or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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