The future of global trade is digital-and faster than governments, corporations, and SMEs can adapt. In this keynote, Orxan Isayev explains how digital channels, smart logistics, AI-driven commerce platforms, and borderless ecosystems redefine the rules of international business. Drawing from hands-on experience across Turkey, GCC, CIS, and global e-commerce markets, he presents a clear roadmap for scaling brands from local to global. Audiences gain a rare blend of macro-strategy and operational depth-understanding how digital trade flows are shifting power structures, value chains, and competitive dynamics worldwide.
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Marketplaces now dictate global retail-not brands, not traditional distributors. In this keynote, participants discover how platforms like Amazon, Temu, Trendyol, Alibaba, and regional players reshape consumer access, price mechanics, and international competition. Orxan shares the strategic architecture behind marketplace-led globalization: how brands should position themselves, negotiate with platforms, localize assortments, and secure cross-border dominance. This talk blends competitive intelligence, real case studies, and tactical go-to-market strategies used by successful global sellers.
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Thriving digital economies are not built by governments or companies alone-they emerge when both sides operate in synchronized architecture. In this keynote, Orxan Isayev reveals how nations can build competitive innovation ecosystems by aligning ministries, trade agencies, private sector operators, logistics partners, and technology providers. Based on direct collaboration with governments across Turkey, UAE, KSA, and Azerbaijan, he outlines the strategic design behind national digital trade programs, SME export accelerators, and free-zone innovation corridors.
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Retail is being rewritten by real-time data, AI-enabled operations, autonomous logistics, and ultra-fast delivery expectations. In this talk, Orxan Isayev demonstrates how retail technology transforms supply chains-from warehousing automation to predictive demand planning, dynamic pricing, and smart fulfillment. He shares practical insights from leading retail markets and shows how companies can adopt next-generation retail infrastructure without losing operational stability.
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SMEs are the backbone of every economy-but most fail to internationalize due to limited knowledge, financing gaps, and market access restrictions. This keynote offers a clear, proven acceleration model refined through years of working with thousands of SMEs across Turkey, Azerbaijan, GCC, and Europe. Orxan Iyasev presents a step-by-step framework for transforming small companies into export-ready global players through digital channels, marketplace entry, AI tools, and scalable marketing strategies.
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