Lisa Baird

Lisa Baird

Keynote Speaker: Global Sports & Marketing Executive; Former Commissioner of National Women's Soccer League; CEO at NextUp; Former CMO at U.S. Olympic & Paralympic Committee

Lisa Baird Biography

Lisa Baird is an executive with more than three decades of experience leading global brands and sports organizations. Baird has held senior roles at Procter & Gamble, General Motors, and IBM, where she served as senior vice president of marketing communications. At IBM, she oversaw demand generation, advertising, events, and media for a marketing organization operating in more than 70 countries. Her background also includes five years at General Motors and six years in the healthcare industry with Johnson & Johnson, Bristol Myers Squibb, and Warner Lambert. She began her career in brand management at Procter & Gamble.

Baird later became senior vice president of marketing and consumer products for the National Football League, where she directed the launch of NFL Play60, a program promoting physical activity among children. She also led marketing efforts with the New Orleans Saints to reopen the Superdome following Hurricane Katrina. Baird then served as chief marketing officer at the United States Olympic and Paralympic Committee, where she created and launched the Team USA brand. During her tenure, she secured more than $700 million in U.S. sponsorship revenue and developed a retail consumer products business exceeding $100 million. As a member of the LA28 Olympic and Paralympic Games bid team, she contributed to securing the Olympic and Paralympic Games for Los Angeles.

Baird went on to become commissioner of the National Women's Soccer League, the leading professional women's soccer league. She was the first female commissioner of the league and launched its first broadcast and streaming media partnerships. Baird led the league as the first professional sports league to return to play in North America during the COVID-19 pandemic, signed major sponsorships, and expanded the league into three new markets. Under her leadership, the league secured sponsorships with Google, P&G/Secret, and Verizon, maintained full player salary and benefits, and achieved record viewership and social media engagement.

Baird serves as CEO of NextUp, a nonprofit organization focused on advancing women in business. NextUp brings together professional women, allies, and corporate partners to promote gender equity and career advancement. Baird has received the McElroy Award from the P&G Alumni Association for achievements in consumer marketing, the Distinguished Alumna Award from Penn State, and Sports Business Journal's top award for innovation. She serves on the board of Cantaloupe, a provider of technology for self-serve commerce.

Contact a speaker booking agent to check availability on Lisa Baird and other top speakers and celebrities.

Lisa Baird Videos

Lisa Baird Steps Into 'Dream Job' As NWSL Commissioner
2015 Alumni Fellows: Lisa Baird, 1982, 1984g
NYU Sports and Society Panel

How do I book Lisa Baird to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Lisa Baird for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Lisa Baird, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lisa Baird or any other speaker of your choice.

How much does it cost to book Lisa Baird for a speaking engagement?

Speaking fees for Lisa Baird, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Lisa Baird, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.

What topics does Lisa Baird speak about?

Lisa Baird is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing, Broadcasting, Hispanic Heritage, Sports, Sports Motivation, Gender Equality, DEI, Feminism, Female Leadership, Influential Women, Women's Empowerment, Personal Growth, Empowerment, Executive Leadership, Soccer, Women in Business and Business Leadership.

Where does Lisa Baird travel from?

Lisa Baird generally travels from Greenwich, CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Lisa Baird?

AAE Speakers Bureau has successfully secured keynote speakers like Lisa Baird for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Lisa Baird for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Lisa Baird or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Lisa Baird is a keynote speaker and industry expert who speaks on a wide range of topics including Marketing, Broadcasting and Hispanic Heritage. Please contact us for live or virtual event fee details. Lisa Baird generally travels from Greenwich, CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jodi Bondi Norgaard, Dany Garcia and Linda Alvarado. Contact All American Speakers for ratings, reviews, videos and information on scheduling Lisa Baird for an upcoming event.

Speaker profile last updated by AAE Talent Team on 09/10/2026.

Lisa Baird Videos

Lisa Baird Steps Into 'Dream Job' As NWSL Commissioner
2015 Alumni Fellows: Lisa Baird, 1982, 1984g
NYU Sports and Society Panel
  • How do I book Lisa Baird to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Lisa Baird for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Lisa Baird, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Lisa Baird or any other speaker of your choice.
  • How much does it cost to book Lisa Baird for a speaking engagement?

    Speaking fees for Lisa Baird, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Lisa Baird, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
  • What topics does Lisa Baird speak about?

  • Where does Lisa Baird travel from?

    Lisa Baird generally travels from Greenwich, CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Lisa Baird?

    AAE Speakers Bureau has successfully secured keynote speakers like Lisa Baird for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Lisa Baird for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Lisa Baird or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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LISA BAIRD

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