Jurgen Appelo

Jurgen Appelo

Keynote Speaker: Leadership Expert, Agile Management Specialist, Change Management Author

Jurgen Appelo Biography

Jurgen Appelo is a top-ranked leadership expert and keynote speaker recognized for his expertise in agile management and organizational change. He is known for introducing practical strategies to foster innovation, lead change effectively, and achieve substantial results. Appelo has crafted a variety of keynotes that delve into managing for happiness, the impact of artificial intelligence on working methods, and advanced goal-setting techniques that incorporate a holistic view of organizational objectives.

Appelo describes himself as a creative networker, and his roles vary from being a writer, speaker, and trainer to entrepreneur, illustrator, and blogger. Recognized by Inc.com as a Top 50 Leadership Expert and a Top 100 Great Leadership Speaker, he has been influential through his blog at NOOP.NL since 2008, sharing insights on the creative economy, agile management, organizational change, and personal development. His published works include "Management 3.0," focusing on agile organizational roles, and "How to Change the World," which provides a robust model for change management. His latest publication, "#Workout," offers practical tips to enhance worker engagement and client satisfaction.

In his role as CEO of the business network Happy Melly, and as a co-founder of the Agile Lean Europe network and the Stoos Network, Appelo continues to influence modern management practices. He frequently shares his insights at global business seminars and conferences, addressing topics such as business agility, sustainable growth, and innovative leadership, helping organizations adapt and thrive in the evolving business landscape. Moreover, his keynotes like "Versatile Organization Design with the unFIX Model" and "Stop Product Management, Start Experience Management" provide forward-thinking approaches to organizational and customer experience design.

Contact a speaker booking agent to check availability on Jurgen Appelo and other top speakers and celebrities.

Jurgen Appelo Speaking Topics

How to Change the World

When transforming organizations and other social systems we encounter obstacles. These obstacles often involve changing other people’s behaviors. Of course, we cannot really make people behave in a different way. But… we can certainly try!

Blueprint for a Tribal Business

Does a company really need a head office? The new organizational structure of the 21st century is the network, not the hierarchy. And the focus of management should be on leadership, not governance. But how can you organize this?

Let’s Help Melly

Many people in the world don’t really like their jobs. And most organizations are not healthy. They are badly prepared for increasing complexity and changing environments. Complexity thinking suggests we should seek a diversity of conflicting perspectives. It explains that organizations need experiments. And it says most innovation happens by stealing and tweaking existing ideas.

Champfrogs

The number one issue that employees in agile organizations struggle with is “organizational culture”. The biggest challenge that managers of agile organizations struggle with is “change management”. It turns out that this is actually the same problem. Changing an organization’s culture, by changing people’s behaviors, is most successful when you target people’s intrinsic desires. Using my champfrogs model for intrinsic motivation, I show you how you can get any colleague or customer to do what you want.

Jurgen Appelo Videos

Manage Yourself! - Jurgen Appelo, at USI - YouTube
Bosnia Agile KickOff: Jurgen Appelo - Management 3.0 in 60 ...
Jurgen Appelo - Manage the System, Not the People - YouTube

How do I book Jurgen Appelo to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Jurgen Appelo for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jurgen Appelo, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jurgen Appelo or any other speaker of your choice.

How much does it cost to book Jurgen Appelo for a speaking engagement?

Speaking fees for Jurgen Appelo, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is Below $10,000. For the most current speaking fee to hire Jurgen Appelo, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Jurgen Appelo speak about?

Jurgen Appelo is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Business Leadership, Technology, European Heritage, Marketing, Social Media, Computer Science, Entrepreneurship, Political, Leadership, Creativity, Personal Growth and Business Growth.

Where does Jurgen Appelo travel from?

Jurgen Appelo generally travels from Rotterdam, The Netherlands and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Jurgen Appelo?

AAE Speakers Bureau has successfully secured keynote speakers like Jurgen Appelo for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jurgen Appelo for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jurgen Appelo or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Jurgen Appelo is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Business Leadership and Technology. The estimated speaking fee range to book Jurgen Appelo for live events is Below $10,000. Please contact us for virtual event fees. Jurgen Appelo generally travels from Rotterdam, The Netherlands and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Simon Sinek, R "Ray" Wang and Mike Walsh. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jurgen Appelo for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.

Jurgen Appelo Speaking Topics

  • How to Change the World

    When transforming organizations and other social systems we encounter obstacles. These obstacles often involve changing other people’s behaviors. Of course, we cannot really make people behave in a different way. But… we can certainly try!

  • Blueprint for a Tribal Business

    Does a company really need a head office? The new organizational structure of the 21st century is the network, not the hierarchy. And the focus of management should be on leadership, not governance. But how can you organize this?

  • Let’s Help Melly

    Many people in the world don’t really like their jobs. And most organizations are not healthy. They are badly prepared for increasing complexity and changing environments. Complexity thinking suggests we should seek a diversity of conflicting perspectives. It explains that organizations need experiments. And it says most innovation happens by stealing and tweaking existing ideas.

  • Champfrogs

    The number one issue that employees in agile organizations struggle with is “organizational culture”. The biggest challenge that managers of agile organizations struggle with is “change management”. It turns out that this is actually the same problem. Changing an organization’s culture, by changing people’s behaviors, is most successful when you target people’s intrinsic desires. Using my champfrogs model for intrinsic motivation, I show you how you can get any colleague or customer to do what you want.

Jurgen Appelo Videos

Manage Yourself! - Jurgen Appelo, at USI - YouTube
Bosnia Agile KickOff: Jurgen Appelo - Management 3.0 in 60 ...
Jurgen Appelo - Manage the System, Not the People - YouTube
Jurgen Appelo - How to Change the World - 2012 COHAA The Path ...
Jurgen Appelo 'Management 3.0 in 50 Minutes' - YouTube

Jurgen Appelo Reviews

  • Excellent speaker, spoke of approach to complexity like a guy spoke how to pick up a models to his frinds at pub. Minimalistic and effective.
    Unknown - Nov 30 2010

  • Fascinating style of reaching something in people's brains & hearts: minimalistic but bright visual materials, colorful talk. Full fledged positive reinforcement ;) Not really cons, but suggestion: it would be great to include examples of ideas implementation in real world environment (not on the Belgium roads of course :) but among our IT crowd!)
    Unknown - Nov 23 2010

  • Very good presentation, easy to follow and to understand, very flexible in answering questions whenever someone had one. Enriched with a lot of experience and examples.
    CGS mbH - Nov 01 2010

  • Scrum basics (roles etc) as well as "advanced" topics (questions from audience and speaker's real life experience). Also showed what Scrum as a framework lacks and ways to compensate. Beautiful slides with key points, great presentation.
    Die ProzessManufaktur GmbH - Oct 29 2010

  • Very good overview of Scrum, filled with lots of experience.
    BERIS consulting GmbH - Oct 29 2010

  • How do I book Jurgen Appelo to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jurgen Appelo for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Jurgen Appelo, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jurgen Appelo or any other speaker of your choice.
  • How much does it cost to book Jurgen Appelo for a speaking engagement?

    Speaking fees for Jurgen Appelo, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is Below $10,000. For the most current speaking fee to hire Jurgen Appelo, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jurgen Appelo speak about?

    Jurgen Appelo is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Business Leadership, Technology, European Heritage, Marketing, Social Media, Computer Science, Entrepreneurship, Political, Leadership, Creativity, Personal Growth and Business Growth.
  • Where does Jurgen Appelo travel from?

    Jurgen Appelo generally travels from Rotterdam, The Netherlands and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Jurgen Appelo?

    AAE Speakers Bureau has successfully secured keynote speakers like Jurgen Appelo for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jurgen Appelo for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jurgen Appelo or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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