John Yokoyama

John Yokoyama

Keynote Speaker: Former Owner of World-Famous Pike Place Fish Market in Seattle

  • Travels From:
  • Speaking Fee:
    Live Event Fee: $10,000 - $20,000
    Virtual Event Fee: Contact us for details
    More Fee Info
  • Categories:

John Yokoyama Biography

John Yokoyama is the former owner of Pike Place Fish who, with the help of his employees and consultant, led the market from bankruptcy to world fame. The Pike Place Fish Market was purchased in 1965 by Yokoyama, a former employee of the fish market, who bought the store to make enough money on an owner's salary to afford the car payments on his new Buick Riviera. After nearing bankruptcy in 1986, the fish market owner and employees decided to become "world famous," changing their way of doing business by introducing their flying fish routine, games and customer performances. Four years later, they were featured repeatedly in the national media and television shows. The store is now a popular tourist destination in Seattle, attracting up to 10,000 daily visitors, and is often billed as world-famous.

The antics of the fish-flinging staff have become the highlight of the Pike Place Market, and have been featured in Spike Lee’s Levi commercial, on NBC’s "Frasier," MTV’s "Real World," and ABC’s "Good Morning America." The "low-flying fish" have been captured on film and immortalized in print by filmmakers and journalists from all over the world. In 1996, Charthouse Educational Corporation produced two award winning corporate training films, Fish and Fish Sticks. These two videos document the amazing culture of Pike Place Fish and have become the best selling corporate training videos in the world. In a CNN Special Report on January 26, 2001, CNN identified the three most fun places to work in the United States.

In 2018, Yokoyama sold Pike Place Fish to his employees, and began a new venture. Yokoyama, along with his coach and consultant, Jim Bergquist from BizFutures Consulting Company, has formed a new company, Flying Fish Productions. The Team now travels to company conventions and special events where Yokoyama and "The Fishmongers" are accompanied by a BizFutures Consultant to deliver their Fish Wisdom in a way that is fun, educational and inspiring.

Contact a speaker booking agent to check availability on John Yokoyama and other top speakers and celebrities.

John Yokoyama Speaking Topics

A TOPIC SPECIFICALLY DESIGNED FOR YOU

You allow us to interview three or four appropriate people from your group to determine what topic would make the most difference for your organization, and we'll do that!

These are all high energy/high impact presentations that are fun, educational and designed to leave people inspired and engaged.

MAKE THEIR DAY: Service With An Attitude

Most organizations know that their relevance and indeed their very existence can depend on the quality of service they provide for their customers (both external and internal). In this topic the Fish Folks show what it takes to deliver service that actually impacts the quality of someone's life.

TEAM BUILDING: FROM MANAGING TO COACHING

In this topic we address the kind of creativity and productivity that's possible when managers transform themselves into coaches . . . coaches who are out to enhance their player's performance and build great teams. We show people how to get started being coaches.

BEING THERE: Creating the Condition for REAL Communication

We've discovered that most people don't listen…and think they do. In this segment we explore the kind of awareness that's required to listen to people powerfully.

CHOOSE YOUR ATTITUDE: Loving What You Do - Doing What You Love

Taking a look at the importance of having a powerful vision and what it takes to create a work environment that empowers people to be great at what they do - and love doing it.

John Yokoyama Videos

Longtime owner John Yokoyama decided to sell his legendary business
Leadership: Nature or Nurture

How do I book John Yokoyama to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like John Yokoyama for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Yokoyama, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Yokoyama or any other speaker of your choice.

How much does it cost to book John Yokoyama for a speaking engagement?

Speaking fees for John Yokoyama, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire John Yokoyama, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does John Yokoyama speak about?

John Yokoyama is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Business Leadership, Human Resources, Corporate Culture, Retail, Leadership and Marketing.

Where does John Yokoyama travel from?

John Yokoyama generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for John Yokoyama?

AAE Speakers Bureau has successfully secured keynote speakers like John Yokoyama for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Yokoyama for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Yokoyama or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


John Yokoyama is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Sales and Business Leadership. The estimated speaking fee range to book John Yokoyama for live events is $10,000 - $20,000. Please contact us for virtual event fees. John Yokoyama generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Alexandra Wilkis Wilson, Robert Spector and Jon Picoult. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Yokoyama for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.

John Yokoyama Speaking Topics

  • A TOPIC SPECIFICALLY DESIGNED FOR YOU

    You allow us to interview three or four appropriate people from your group to determine what topic would make the most difference for your organization, and we'll do that!

    These are all high energy/high impact presentations that are fun, educational and designed to leave people inspired and engaged.

  • MAKE THEIR DAY: Service With An Attitude

    Most organizations know that their relevance and indeed their very existence can depend on the quality of service they provide for their customers (both external and internal). In this topic the Fish Folks show what it takes to deliver service that actually impacts the quality of someone's life.

  • TEAM BUILDING: FROM MANAGING TO COACHING

    In this topic we address the kind of creativity and productivity that's possible when managers transform themselves into coaches . . . coaches who are out to enhance their player's performance and build great teams. We show people how to get started being coaches.

  • BEING THERE: Creating the Condition for REAL Communication

    We've discovered that most people don't listen…and think they do. In this segment we explore the kind of awareness that's required to listen to people powerfully.

  • CHOOSE YOUR ATTITUDE: Loving What You Do - Doing What You Love

    Taking a look at the importance of having a powerful vision and what it takes to create a work environment that empowers people to be great at what they do - and love doing it.

John Yokoyama Videos

Longtime owner John Yokoyama decided to sell his legendary business
Leadership: Nature or Nurture
  • How do I book John Yokoyama to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like John Yokoyama for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for John Yokoyama, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for John Yokoyama or any other speaker of your choice.
  • How much does it cost to book John Yokoyama for a speaking engagement?

    Speaking fees for John Yokoyama, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $10,000 - $20,000. For the most current speaking fee to hire John Yokoyama, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does John Yokoyama speak about?

    John Yokoyama is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Sales, Business Leadership, Human Resources, Corporate Culture, Retail, Leadership and Marketing.
  • Where does John Yokoyama travel from?

    John Yokoyama generally travels from Seattle, WA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for John Yokoyama?

    AAE Speakers Bureau has successfully secured keynote speakers like John Yokoyama for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book John Yokoyama for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host John Yokoyama or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
BOOKING INFORMATION REQUEST
JOHN YOKOYAMA

We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.

Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.

Tell us about your event!

We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.


This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.