Media didn’t evolve because technology advanced — technology advanced because consumers demanded more control. In this keynote, Gerard Kunkel traces the history, present, and future of media consumption through one driving force: choice. From the early days of broadcast television to today’s streaming wars, gaming ecosystems, creator platforms, and AI-powered personalization, audiences will learn how emotional drivers, behavioral science, and decision friction have determined every major winner (and loser) in media.
Gerard reveals the universal truth: the companies that thrive are the ones that make choice feel easy. Drawing from decades of executive leadership at Comcast (Xfinity X1), Microsoft, and multiple startup companies, he shares powerful frameworks for designing media experiences that reduce complexity, increase engagement, and build lasting loyalty in a world of infinite options.
To bring the future to life, Gerard integrates live conversational AI characters into the keynote. The AI is trained on the presentation content and interacts with Gerard and the audience in real time—offering insights, answering questions, and demonstrating what choice looks like in the era of agentic conversational media.
Key takeaway: When companies remove the friction of choice, they unlock attention, loyalty, and growth.
We live in a world where every product competes to be seen — not just used. From mobile apps to streaming interfaces to AI-driven experiences, the winners are those who communicate visually and intuitively. In this keynote, Gerard Kunkel draws on his roots as a designer and decades of executive product leadership at Comcast and Microsoft to reveal how design is no longer just aesthetics — it’s strategy, differentiation, and the fastest path to adoption. Audiences will explore how visual product design changes user behavior, reduces cognitive load, and becomes the ultimate shortcut for consumer decision-making. Gerard reveals frameworks that empower teams to design for clarity, emotion, and delight — and to build products that are not only functional, but immediately understood.
Every presentation includes a live conversational AI character trained on the topic and woven into the storytelling. This brings a surprising and immersive dimension to the keynote, allowing participants to ask the AI questions in real time and see how design and AI are converging to shape the next decade of innovation.
The media landscape is undergoing its most profound transformation since the invention of television. Consumers are no longer passive viewers — they are active participants navigating infinite choice across video, social, gaming, streaming, and now interactive AI-driven experiences. In this keynote, Gerard Kunkel takes audiences into the next era of media: one where consumer attention is the currency, and interaction is the new distribution model.
Drawing from his leadership building Xfinity X1, his work at Microsoft shaping future entertainment platforms, and his current product innovation in AI-driven advertising and brand spokespeople, Gerard illustrates how media companies and marketers can evolve beyond impressions and reach — toward real interaction and attributable outcomes.
The highlight of the keynote is a live conversational AI avatar, trained specifically for the event and its audience. The avatar joins Gerard on stage, answers questions, and demonstrates how media will shift from content you watch to experiences you participate in. This is not theory — it is the new media reality.
We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.
Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.
We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.