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Dale DeGroff

Dale DeGroff

Keynote Speaker: James Beard Award-Winning Mixologist & Author of "The Craft of the Cocktail"

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    Live Event Fee: Below $10,000
    Virtual Event Fee: Below $10,000
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Dale DeGroff Biography

Celebrated for being the first to revive the great classic cocktails of the nineteenth-century with simple fresh ingredients from his helm at the Rainbow Room in the 1980s, Dale DeGroff reinvented the bartending profession, setting off a cocktail revival that continues to flourish to this day.

Winner of two James Beard Awards, a Tales of the Cocktail Lifetime Achievement Award, and Wine Enthusiast 2018 Cocktail Legend Award, DeGroff is also a founder of the Museum of the American Cocktail in New Orleans.

A leading trainer and sought-after authority in the beverage industry, DeGroff is a founding partner of the award-winning Beverage Alcohol Resource (BAR) and author of "The Craft of the Cocktail." Published in 2002 and regarded as the “essential bartending guide” by the New York Times, his book has influenced the entire cocktail and hospitality industry. He released a thoroughly updated edition in 2020, collecting his 40 years of expertise and creativity into "The New Craft of the Cocktail: Everything You Need to Know to Think Like a Master Mixologist."

Contact a speaker booking agent to check availability on Dale DeGroff and other top speakers and celebrities.

Dale DeGroff Speaking Topics

I'll Take Manhattan

A tasting of five aromatic bitters (as opposed to single flavor bitters) first on their own, then each paired with 1 oz of a Rye (or bourbon if the client prefers) Manhattan. During the session we speak about the bitters, their history and ingredients, and the proliferation of commercial brands in the new Millennium. Optional, after the tasting a cocktail party with snacks featuriong a Manhattan are served with a choice of each individuals favorite bitters.

The Godfathers of Tiki

An introduction to Don the Beachcomber, aka Ernest Raymond Beaumont Gantt and Trader Vic aka Victor Bergeron. We taste through drinks from these two influential, post-Prohibition geniuses who made millions happy with their fantasy tropical oasis in cities around the country and eventually around the world.

The Evolution of the Martini

A journey beginning in 1888, with the first Martini recipe in print through the new millennium, documenting the changing recipes. Tastes from each era are offered through the session.

On the Town

A history of the cocktail through stories, songs and five drinks.

Dale DeGroff Videos

Master Mixologist Dale DeGroff Makes a Blue Florida
Master Mixologist Dale DeGroff Makes the Ultimate Whiskey Smash
Cocktail Legend: Dale DeGroff

How to book Dale DeGroff?

Our booking agents have successfully helped clients around the world secure talent like Dale DeGroff for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Dale DeGroff, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Dale DeGroff or any other celebrity of your choice.

How much does it cost to book Dale DeGroff?

Booking fees for Dale DeGroff, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Dale DeGroff, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Dale DeGroff?

All American Entertainment has successfully secured celebrity talent like Dale DeGroff for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Dale DeGroff for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Dale DeGroff or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Dale DeGroff or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Dale DeGroff is a keynote speaker and industry expert who speaks on a wide range of topics including Food & Beverage, Authors and Entrepreneurship. The estimated speaking fee range to book Dale DeGroff for live events is Below $10,000, and for virtual events Below $10,000. Dale DeGroff generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Art Smith, Vivian Howard and Roy Choi. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dale DeGroff for an upcoming event.

Dale DeGroff Speaking Topics

  • I'll Take Manhattan

    A tasting of five aromatic bitters (as opposed to single flavor bitters) first on their own, then each paired with 1 oz of a Rye (or bourbon if the client prefers) Manhattan. During the session we speak about the bitters, their history and ingredients, and the proliferation of commercial brands in the new Millennium. Optional, after the tasting a cocktail party with snacks featuriong a Manhattan are served with a choice of each individuals favorite bitters.

  • The Godfathers of Tiki

    An introduction to Don the Beachcomber, aka Ernest Raymond Beaumont Gantt and Trader Vic aka Victor Bergeron. We taste through drinks from these two influential, post-Prohibition geniuses who made millions happy with their fantasy tropical oasis in cities around the country and eventually around the world.

  • The Evolution of the Martini

    A journey beginning in 1888, with the first Martini recipe in print through the new millennium, documenting the changing recipes. Tastes from each era are offered through the session.

  • On the Town

    A history of the cocktail through stories, songs and five drinks.

Dale DeGroff Videos

Master Mixologist Dale DeGroff Makes a Blue Florida
Master Mixologist Dale DeGroff Makes the Ultimate Whiskey Smash
Cocktail Legend: Dale DeGroff

Dale DeGroff News

How to book Dale DeGroff?

Our booking agents have successfully helped clients around the world secure talent like Dale DeGroff for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Dale DeGroff, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Dale DeGroff or any other celebrity of your choice.

How much does it cost to book Dale DeGroff?

Booking fees for Dale DeGroff, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Dale DeGroff, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Dale DeGroff?

All American Entertainment has successfully secured celebrity talent like Dale DeGroff for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Dale DeGroff for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Dale DeGroff or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Dale DeGroff or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Dale DeGroff is a keynote speaker and industry expert who speaks on a wide range of topics including Food & Beverage, Authors and Entrepreneurship. The estimated speaking fee range to book Dale DeGroff for live events is Below $10,000, and for virtual events Below $10,000. Dale DeGroff generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Art Smith, Vivian Howard and Roy Choi. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dale DeGroff for an upcoming event.

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DALE DEGROFF

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All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.