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Roy Choi

Roy Choi

Keynote Speaker: Co-Host of "The Chef Show;" Chef & Co-Founder of Kogi BBQ; Best-Selling Author

Roy Choi Biography

Roy Choi is a tastemaker, chef, and disruptor. In 2008, Choi and a crew of friends & family started what would be the beginning of the intersection between food, technology, culture, entrepreneurship, and long lines. That comet was called Kogi BBQ and it made a splash on the streets of LA, being the first to use Twitter and usher in a whole new generation of eaters and followers to what would be called America’s first viral restaurant by Newsweek.

Choi was named Food & Wine Best New Chef 2010, TIME 100 Most Influential People in the World 2016, LA Times Restaurant of the Year 2017, and has an award winning New York Times Bestseller memoir called, L.A. Son: My Life, My City, My Food.

He resides in Los Angeles, California where he oversees Kogi BBQ, Chego!, A-Frame, Alibi Room, LocoL, and his first restaurant outside California called Best Friend at Park MGM, Las Vegas. Choi is co-producer on the movie Chef and executive producer/co-host on the subsequent, The Chef Show on Netflix. He is also executive producer and host of the socially conscious television show Broken Bread on KCET and Tastemade, and is a highly recognized speaker at events and panels worldwide.

Contact a speaker booking agent to check availability on Roy Choi and other top speakers and celebrities.

Roy Choi Speaking Topics

Leadership on a Shoestring: Caring as a Concept

“Call me Papi.” There are no rules on the street beyond moral codes, and by respecting these, Roy Choi was able to build an archetype and structure of leadership. He doesn’t have much to offer employees beyond hard work, miles of travel on the road, and not so high wages in a low-margin business that delivers great value to the consumer. Yet employee morale is high. “Most people try to motivate through money or power; what I do is motivate through honesty,” Roy says. It’s almost like martial arts. It takes a lot of unlearning for a chef to learn the Kogi method, but Roy’s staff have acclimated to it: One does not bring preconceived notions to the dojo; instead one absorbs what the sensei has to offer. With very low turnover in his operation, it might seem surprising that he admittedly “hasn’t much to offer but knowledge.” Then again, with an apt instructor at the helm, it’s an easy task to hold the attention of the students in dojo. In this inspiring talk, Roy will demonstrate ways anyone in a leadership position can inspire staff –and he’ll touch on his amazing volunteer work teaching brightest young people in the deepest urban cores of Los Angeles to become food entrepreneurs in their own right.

Riding Shotgun with an L.A. Chef: An Evening with Roy Choi

“Come with me and ride shotgun, because I’m driving,” writes Roy Choi. “It’s a long ride but I’ve got a full tank.” How did this amazing culinary shape shifter evolve? How does he come up with these new yet ancient-rooted flavors? In this entertaining talk, Roy Choi, whose book Riding Shotgun with an L.A. Chef will be published in the fall of 2013 by Anthony Bourdain Books at Ecco Press, reveals that his own experience is the secret ingredient in his recipes. Growing up, he moved from one part of the city to another, and later went from the renowned Le Bernardin to cooking at a country club for retirees in the California desert to creating a street food truck social revolution. Evolution tells us that adaptation is crucial to survival, and Roy’s success is a result of an awakening about the disconnection between the obsessive celebrity food culture and those getting by with two or three jobs. Realizing that he could feed 10,000 hungry people each day with delicious real food they had never experienced was an epiphany, on many levels. By observing and listening to the community, then modifying his menu accordingly, he tapped into a whole new marketplace and delivered results that were profitable because they were true to the palate – and budgets – of Angelenos. Says Roy, “I want to break down the difference between being a chef and actually feeding people.”

The Twitter Taco and the Digital Handshake: Leveraging Social Media for Authentic Success

When Roy Choi launched his food truck Kogi BBQ, he and his partners had no money for marketing or advertising. Because of the mobile nature of the restaurant as the truck roamed the city, Kogi’s whole enterprise was dependent on customers being able to find the truck. So his team turned to the powerful reach of social media. Sending tweets of the truck’s location allowed customers to descend on it en masse, creating a party atmosphere that Roy felt was key to the experience. Kogi grossed more than $2 million its first year on the street and has built a Twitter following of more than 100,000, leading Newsweek to call it “America’s first viral restaurant.” In this talk based on Kogi’s rise to success, Roy will take audiences through their approach to the strategic nature of social media – how to translate social reach into customers who are loyal and engaged in an ongoing conversation, and through that into dollars and profit. Roy debunks the social media mystique, explaining that when you look closer, modern marketing in many ways is bringing back the methods of the past, where you might have reached out to each customer with a handshake. Today, that “handshake” can be digital. “You need to inhabit the digital space,” says Roy Choi. “We didn’t just create it as a tool – we lived and breathed it. You can almost smell the food on Twitter, someone back there in the kitchen bringing the thing to life.”

Roy Choi Videos

Roy Choi Teaches Intuitive Cooking | Official Trailer | MasterClass
Roy Choi, the mastermind behind the Korean taco trucks
Roy Choi: "LA Son" | Food at Google

How do I book Roy Choi to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Roy Choi for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Roy Choi, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Roy Choi or any other speaker of your choice.

How much does it cost to book Roy Choi for a speaking engagement?

Speaking fees for Roy Choi, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. For the most current speaking fee to hire Roy Choi, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Roy Choi speak about?

Roy Choi is a keynote speaker and industry expert who speaks on a wide range of topics such as Celebrity Chef, Food & Beverage, Authors, Lifestyle, Asian Heritage, Business, Leadership, Business Leadership, Entrepreneurship, Entertainers, Hospitality, Social Activism, Thought Leadership and Entertainment.

Where does Roy Choi travel from?

Roy Choi generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Roy Choi?

AAE Speakers Bureau has successfully secured keynote speakers like Roy Choi for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Roy Choi for your next private or corporate function.

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AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Roy Choi or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

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Roy Choi is a keynote speaker and industry expert who speaks on a wide range of topics including Celebrity Chef, Food & Beverage and Authors. Please contact us for live or virtual event fee details. Roy Choi generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are David Chang, Carla Hall and Art Smith. Contact All American Speakers for ratings, reviews, videos and information on scheduling Roy Choi for an upcoming event.

Roy Choi Speaking Topics

  • Leadership on a Shoestring: Caring as a Concept

    “Call me Papi.” There are no rules on the street beyond moral codes, and by respecting these, Roy Choi was able to build an archetype and structure of leadership. He doesn’t have much to offer employees beyond hard work, miles of travel on the road, and not so high wages in a low-margin business that delivers great value to the consumer. Yet employee morale is high. “Most people try to motivate through money or power; what I do is motivate through honesty,” Roy says. It’s almost like martial arts. It takes a lot of unlearning for a chef to learn the Kogi method, but Roy’s staff have acclimated to it: One does not bring preconceived notions to the dojo; instead one absorbs what the sensei has to offer. With very low turnover in his operation, it might seem surprising that he admittedly “hasn’t much to offer but knowledge.” Then again, with an apt instructor at the helm, it’s an easy task to hold the attention of the students in dojo. In this inspiring talk, Roy will demonstrate ways anyone in a leadership position can inspire staff –and he’ll touch on his amazing volunteer work teaching brightest young people in the deepest urban cores of Los Angeles to become food entrepreneurs in their own right.

  • Riding Shotgun with an L.A. Chef: An Evening with Roy Choi

    “Come with me and ride shotgun, because I’m driving,” writes Roy Choi. “It’s a long ride but I’ve got a full tank.” How did this amazing culinary shape shifter evolve? How does he come up with these new yet ancient-rooted flavors? In this entertaining talk, Roy Choi, whose book Riding Shotgun with an L.A. Chef will be published in the fall of 2013 by Anthony Bourdain Books at Ecco Press, reveals that his own experience is the secret ingredient in his recipes. Growing up, he moved from one part of the city to another, and later went from the renowned Le Bernardin to cooking at a country club for retirees in the California desert to creating a street food truck social revolution. Evolution tells us that adaptation is crucial to survival, and Roy’s success is a result of an awakening about the disconnection between the obsessive celebrity food culture and those getting by with two or three jobs. Realizing that he could feed 10,000 hungry people each day with delicious real food they had never experienced was an epiphany, on many levels. By observing and listening to the community, then modifying his menu accordingly, he tapped into a whole new marketplace and delivered results that were profitable because they were true to the palate – and budgets – of Angelenos. Says Roy, “I want to break down the difference between being a chef and actually feeding people.”

  • The Twitter Taco and the Digital Handshake: Leveraging Social Media for Authentic Success

    When Roy Choi launched his food truck Kogi BBQ, he and his partners had no money for marketing or advertising. Because of the mobile nature of the restaurant as the truck roamed the city, Kogi’s whole enterprise was dependent on customers being able to find the truck. So his team turned to the powerful reach of social media. Sending tweets of the truck’s location allowed customers to descend on it en masse, creating a party atmosphere that Roy felt was key to the experience. Kogi grossed more than $2 million its first year on the street and has built a Twitter following of more than 100,000, leading Newsweek to call it “America’s first viral restaurant.” In this talk based on Kogi’s rise to success, Roy will take audiences through their approach to the strategic nature of social media – how to translate social reach into customers who are loyal and engaged in an ongoing conversation, and through that into dollars and profit. Roy debunks the social media mystique, explaining that when you look closer, modern marketing in many ways is bringing back the methods of the past, where you might have reached out to each customer with a handshake. Today, that “handshake” can be digital. “You need to inhabit the digital space,” says Roy Choi. “We didn’t just create it as a tool – we lived and breathed it. You can almost smell the food on Twitter, someone back there in the kitchen bringing the thing to life.”

Roy Choi Videos

Roy Choi Teaches Intuitive Cooking | Official Trailer | MasterClass
Roy Choi, the mastermind behind the Korean taco trucks
Roy Choi: "LA Son" | Food at Google

Roy Choi Reviews

  • Danaher Corporation - Nov 11 2022

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