Marketing nutrition is not a milk moustache ad or a 2-for-1 coupon on yogurt. The opportunities for smart, well-intended companies can be magnified by understanding not their core market, but by understanding the nutrition predisposed marketing. Based on his award-winning Cornell research, his book Marketing Nutrition, and as his years as Executive Director of the US Dietary Guidelines, and his book, Marketing Professor Dr. Brian Wansink gives the surprising specifics of what will and won’t work to capture this new market.
As parents, we control 72% of all of the food choices made by our children. It’s either for the better or for the worse. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink gives solutions on how the Nutritional Gatekeeper of the home can turn-around the way their family eats – without their family even knowing it. Through behind the scenes experiments and hidden cameras, Dr. Wansink vividly addresses the “clean plate club,” vegetable tricks, unfamiliar foods, food jags, snacking, and even school lunches.
The most immediate opportunity to reverse mindless eating in our communities and in our lives, is in our homes. Based on his award-winning Cornell research and on his years as Executive Director of the US Dietary Guidelines, Dr. Brian Wansink shows the myths of Mindless Eating. Based on new research – illustrated with compelling videos – he shows the small consistent changes that individuals, families, and communities can make that transforms Mindless Eating into healthy eating.
Regardless of how tuned in we think we are to our environment, we are a nation of mindless eaters. The good news, however, is the same tricks that lead us to eat too much can be easily reversed to help us mindlessly eat less instead of mindlessly overeating. Based on the award-winning, internationally broadcasted studies from Cornell’s Food and Brand Lab, Director and Professor Brian Wansink’s presentation starts with the myths of mindless eating, and moves to the small changes people can make to mindlessly eat less. As the first and last sentence of the book Mindless Eating states: “The best diet is the diet you don’t know you’re on.”
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