Robert Tercek, an international authority on the topic of dematerialization, shares perspectives on the acceleration of the process of digital transformation during the pandemic. This talk updates his "Vaporized" thesis for the moment which the world's information empires dominated the stock market.
The profound disruption now underway in broadcast media reveals a startling truth: information is no longer subject to the old rules of the industrial economy. The collapse of old media is just a prelude to the massive transformation that will affect every mature business from the industrial era. Robert Tercek navigates the entirely new ecosystem for value creation that is replacing the old industrial model of markets and channels; it’s dominated by companies that control the flow of data. Business leaders need a clear view of the road ahead in order to make the right strategic decisions. Tercek provides a framework for strategic decision-making, what he calls the blueprint of the new information ecosystem. He offers amazing insight into the dynamics that will affect any company that deals with information-rich products and services.
Media industries took the first blows dealt by the rise of digital technology. One by one, once-tangible goods such as music CDs and video DVDs were “vaporized,” replaced by pixels and bytes of data – forcing media industries into a state of rapid and constant reinvention. Some areas of the business bottomed out; new opportunities for nimble players have emerged. The digital revolution is picking up speed, and is set to transform every industry and economic system on the planet in almost unimaginable ways – even those once thought to be immune from its effects. In his groundbreaking new book “Vaporized” (LifeTree Media, September 2015), named International Book of the Year 2016, Robert Tercek takes us inside the world’s largest cultural and economic transformation since the industrial revolution, and explains what it means to consumers, employers and policy makers.
Forget everything you know about applied creativity. The history of the Western World is the story of exploration, discovery and decisive leadership. Your innovation process must recover this spirit of adventure. Robert Tercek covers a breathtaking sweep of historical events, ranging from the Renaissance to the dawn of the Internet, to distill vital lessons for today’s leaders about decision making in the midst of seismic shifts in the competitive landscape. He reveals how intuitive leaders make decisions with less than 100% perfect information, and explains how to discern a long term trend from a passing fad. He also shares an understanding of the way that new technologies shape consumers and entire cultures. This talk will inspire your team and your partners to make the leap to 21st Century innovation.
The most significant change in our era is the shift in control from producers to consumers. Every company must now contend with an audience that is empowered to speak up, organize, and take action. Is the activated audience a threat? Robert Tercek sees it as an enormous opportunity. He explains how to harness the immense power of participation to build stronger connections to key audience segments. Drawing from his experience as the producer of highly successful online multiplayer games and the largest live seminars ever produced, he reveals the keys to motivating audience engagement by providing roles and tools that direct willing participants towards constructive and purposeful interaction. Every organization dealing with end users will benefit from mastering these lessons.
We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.
Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.
We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.