Morinosuke Kawaguchi
Keynote Speaker: Japanese Futurist & Innovation Strategist; CEO of Morinoske Co.; Author of "Geeky-Girly Innovation"; Advisor to Japanese Government
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Morinosuke Kawaguchi Biography
Morinosuke Kawaguchi is a Japanese futurist, innovation strategist, and author specializing in future trends and technology. Kawaguchi is the founder and CEO of Morinoske Co. Ltd., a creative future laboratory based in Tokyo. He serves as a strategy advisor to the Japanese government and several multinational corporations, and is a guest professor at Waseda University in Tokyo.
Kawaguchi's career encompasses engineering, consulting, and academia. He worked as an engineer at Hitachi Ltd., where he wrote more than 35 patents and received one Gold and two Bronze Awards as the principal writer of the bacteria-free washing machine. Kawaguchi spent 11 years as Principal and Associate Director at Arthur D. Little (Japan) Inc., and previously worked at Kansai Research Institute, Inc., focusing on marketability evaluation, technology strategy, and intellectual property strategy. He developed the Morinoske Subculture-driven Innovation Model, which established subculture as a viable solution for industrial and national innovation strategies. Kawaguchi is recognized as a strategy expert in management of technology, intellectual property management, and technology and innovation management across industries such as telecommunications, electronics, and automotive.
Kawaguchi gained international attention with his book "Geeky-Girly Innovation: A Japanese Subculturalist's Guide to Technology and Design," which received the Nikkei BP BizTech Book Award. The book was reviewed by all five major Japanese newspapers, and fashion designer Hanae Mori praised it in Sankei Shimbun. On the cover, Taro Aso, the 92nd Prime Minister of Japan, described the book as one filled with insights on leveraging Japanese subculture's potential. In Taiwan, the book was ranked number one among the top 10 "Great Technology Management Books 2010," and it was studied by Taiwan's Small and Medium Enterprise Administration and South Korea's Institute of Industrial Technology for application in their technology and innovation strategies.
Kawaguchi's influence extends beyond publishing. His book "Megatrends 2014–2023" was published by Nikkei Business Publications, for which he researched and analyzed 50 major trends, including those in mature markets and emerging economies. His future forecasting models form the basis of Japan's official 2030 strategic plan. Kawaguchi has advised Japan's ruling Liberal Democratic Party's Strategy Headquarters, initially contributing ideas on job creation and foreign currency acquisition, and later guiding the government on broader issues. He has contributed to the Education Ministry of Japan's guidelines and policy for scientists and academics, and has participated in the government's science and technology policy planning with the National Institute of Science and Technology Policy.
Kawaguchi introduced the concept of Gross National Talent to the global discussion on national competitiveness. His book "Gross National Talent: Quantitative Analysis of Amazing Japanese Soft Power" introduced the Gross National Talent Index, which includes performers, athletes, musicians, scientists, and creators, and consists of 14 topics, 114 events, and 350 databases to quantify national brand value. Kawaguchi writes regularly for business publications and magazines, with his columns attracting up to 100,000 views a day. He has served as a visiting professor at Tokyo Institute of Technology and Doshisha Business School's Global MBA course in Kyoto, and is a bilingual lecturer in technology, innovation, and future trends.
Contact a speaker booking agent to check availability on Morinosuke Kawaguchi and other top speakers and celebrities.
Morinosuke Kawaguchi Speaking Topics
Based on his unique innovation model, Kawaguchi challenges his audience to cast a deeper look at micro cultures for hints for successful product and service innovation. In a world that becomes more diluted through globalization, identity and distinctive features need to be regained. And it is by looking at today’s subcultures – excellent mirrors to reflect consumer needs – that this can be achieved. This lecture is for people looking for innovative ideas as well as for new models in product value creation and branding.
The background of Kawaguchi’s lecture is the change in areas characterized by urbanization, high population density, financial well-being and dominance of the service sector. This urban-centric market-reshaping process is happening all over the globe in emerging as well as in industrialized countries as traditions and social rules and roles are blurring. The “herbivore man” from Japan is but one of the examples Kawaguchi uses to illustrate the formation of a large new market that dances to a different tune. So how does consumer behavior change in these urban centers, what is the hunger of the herbivore consumer, and what new markets can be expected to appear – this is the essence of Kawaguchi’s lecture.
The challenge companies are facing nowadays is how rapidly everything becomes a commodity and loses in both real and emotional value. What is never lost however is people’s deeply-rooted attraction to Play and Game. It is such a basic part of human nature in fact that playing becomes the actual appeal. The lecture exposes how concepts of play and successful product innovation are related. Using insights from brain research and presenting toys that embody different kinds of irresistibility and appeal, Kawaguchi shows how a new product value can be created if the essence of the concepts of toy and game are built into products and services. If this is taken into account, even the most basic commodity can turn into a hit seller or cherished item.
Morinosuke Kawaguchi Videos
How do I book Morinosuke Kawaguchi to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Morinosuke Kawaguchi for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Morinosuke Kawaguchi, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Morinosuke Kawaguchi or any other speaker of your choice.
How much does it cost to book Morinosuke Kawaguchi for a speaking engagement?
Speaking fees for Morinosuke Kawaguchi, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Morinosuke Kawaguchi are $50,000 - $100,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Morinosuke Kawaguchi, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent.
What topics does Morinosuke Kawaguchi speak about?
Morinosuke Kawaguchi is a keynote speaker and industry expert who speaks on a wide range of topics such as Futurism, Creativity, Innovation, Technology, Economy, Business, Art & Design, Business Consulting, Thought Leadership and Disruptive Thinking.
Where does Morinosuke Kawaguchi travel from?
Morinosuke Kawaguchi generally travels from Tokyo, Japan and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Morinosuke Kawaguchi?
AAE Speakers Bureau has successfully secured keynote speakers like Morinosuke Kawaguchi for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Morinosuke Kawaguchi for your next private or corporate function.
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Morinosuke Kawaguchi or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Morinosuke Kawaguchi is a keynote speaker and industry expert who speaks on a wide range of topics including Futurism, Creativity and Innovation. The estimated speaking fee range to book Morinosuke Kawaguchi for live events is $50,000 - $100,000, and for virtual events $10,000 - $20,000. Morinosuke Kawaguchi generally travels from Tokyo, Japan and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ayesha Khanna, Shigeru Miyamoto and R "Ray" Wang. Contact All American Speakers for ratings, reviews, videos and information on scheduling Morinosuke Kawaguchi for an upcoming event.
SPEAKING TOPICS
Morinosuke Kawaguchi Speaking Topics
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Subculture-inspired innovation
Based on his unique innovation model, Kawaguchi challenges his audience to cast a deeper look at micro cultures for hints for successful product and service innovation. In a world that becomes more diluted through globalization, identity and distinctive features need to be regained. And it is by looking at today’s subcultures – excellent mirrors to reflect consumer needs – that this can be achieved. This lecture is for people looking for innovative ideas as well as for new models in product value creation and branding.
-
A new kind of hunger: Herbivore, urban markets
The background of Kawaguchi’s lecture is the change in areas characterized by urbanization, high population density, financial well-being and dominance of the service sector. This urban-centric market-reshaping process is happening all over the globe in emerging as well as in industrialized countries as traditions and social rules and roles are blurring. The “herbivore man” from Japan is but one of the examples Kawaguchi uses to illustrate the formation of a large new market that dances to a different tune. So how does consumer behavior change in these urban centers, what is the hunger of the herbivore consumer, and what new markets can be expected to appear – this is the essence of Kawaguchi’s lecture.
-
The future is fun
The challenge companies are facing nowadays is how rapidly everything becomes a commodity and loses in both real and emotional value. What is never lost however is people’s deeply-rooted attraction to Play and Game. It is such a basic part of human nature in fact that playing becomes the actual appeal. The lecture exposes how concepts of play and successful product innovation are related. Using insights from brain research and presenting toys that embody different kinds of irresistibility and appeal, Kawaguchi shows how a new product value can be created if the essence of the concepts of toy and game are built into products and services. If this is taken into account, even the most basic commodity can turn into a hit seller or cherished item.
VIDEO
Morinosuke Kawaguchi Videos
BOOKS
FAQS
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How do I book Morinosuke Kawaguchi to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Morinosuke Kawaguchi for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Morinosuke Kawaguchi, or call our office at 1.855.383.8805 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Morinosuke Kawaguchi or any other speaker of your choice. -
How much does it cost to book Morinosuke Kawaguchi for a speaking engagement?
Speaking fees for Morinosuke Kawaguchi, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Morinosuke Kawaguchi are $50,000 - $100,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Morinosuke Kawaguchi, click the Check Schedule button above and complete the form on this page, or call our office at 1.855.383.8805 to speak directly with an experienced booking agent. -
What topics does Morinosuke Kawaguchi speak about?
Morinosuke Kawaguchi is a keynote speaker and industry expert who speaks on a wide range of topics such as Futurism, Creativity, Innovation, Technology, Economy, Business, Art & Design, Business Consulting, Thought Leadership and Disruptive Thinking. -
Where does Morinosuke Kawaguchi travel from?
Morinosuke Kawaguchi generally travels from Tokyo, Japan and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. -
Who is the agent for Morinosuke Kawaguchi?
AAE Speakers Bureau has successfully secured keynote speakers like Morinosuke Kawaguchi for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.855.383.8805, and one of our agents will assist you to book Morinosuke Kawaguchi for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Morinosuke Kawaguchi or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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