Morinosuke Kawaguchi
Keynote Speaker: Innovation & Competitive Strategy Consultant, Futurist, Author, Designer
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Morinosuke Kawaguchi Biography
Morinosuke Kawaguchi is a cultural innovator, writer, strategist and futurist based in Tokyo, Japan. His laboratory, Moronoske Co. Ltd., uses a proprietary innovation method known as The Morinoske Innovation Model which considers every possible creative outcome. “If you don’t dare to think of even the silliest solution to your challenge, you might miss the blue ocean,” Kawaguchi said.
Kawaguchi researches, lectures and examines how Japanese subculture is affected by technological advancements. His writings have won numerous awards, such as a Nikkei BP BizTech Book Award for his book “Otaku de onnanoko na kuni no monozukuri” (Neon Genesis of Geeky-Girly Japanese Engineering). In addition to consulting for private businesses, his future forecasting models form the base of Japan’s official 2030 strategic plan. His Megatrends 2019-2028 book analyzes over 50 trends across all industries to predict market futures.
Kawaguchi’s concept of Gross National Talent and the Gross National Talent Index reveal where countries are strong and weak in their talent base and allow for unique competitive analysis. He is also responsible for companies successful marketing to Japanese subcultures by using them in inform branding and technological research. He has taught at the Tokyo Institute of Technology and Doshisha Business School.
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Morinosuke Kawaguchi Speaking Topics
Based on his unique innovation model, Kawaguchi challenges his audience to cast a deeper look at micro cultures for hints for successful product and service innovation. In a world that becomes more diluted through globalization, identity and distinctive features need to be regained. And it is by looking at today’s subcultures – excellent mirrors to reflect consumer needs – that this can be achieved. This lecture is for people looking for innovative ideas as well as for new models in product value creation and branding.
The background of Kawaguchi’s lecture is the change in areas characterized by urbanization, high population density, financial well-being and dominance of the service sector. This urban-centric market-reshaping process is happening all over the globe in emerging as well as in industrialized countries as traditions and social rules and roles are blurring. The “herbivore man” from Japan is but one of the examples Kawaguchi uses to illustrate the formation of a large new market that dances to a different tune. So how does consumer behavior change in these urban centers, what is the hunger of the herbivore consumer, and what new markets can be expected to appear – this is the essence of Kawaguchi’s lecture.
The challenge companies are facing nowadays is how rapidly everything becomes a commodity and loses in both real and emotional value. What is never lost however is people’s deeply-rooted attraction to Play and Game. It is such a basic part of human nature in fact that playing becomes the actual appeal. The lecture exposes how concepts of play and successful product innovation are related. Using insights from brain research and presenting toys that embody different kinds of irresistibility and appeal, Kawaguchi shows how a new product value can be created if the essence of the concepts of toy and game are built into products and services. If this is taken into account, even the most basic commodity can turn into a hit seller or cherished item.
Morinosuke Kawaguchi Videos
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Speaking fees for Morinosuke Kawaguchi, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Morinosuke Kawaguchi are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Morinosuke Kawaguchi, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
What topics does Morinosuke Kawaguchi speak about?
Morinosuke Kawaguchi is a keynote speaker and industry expert who speaks on a wide range of topics such as Diversity, Futurism, Creativity, Innovation, Corporate Strategy, Technology, Economy and Business.
Where does Morinosuke Kawaguchi travel from?
Morinosuke Kawaguchi generally travels from Tokyo, Japan and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
Who is the agent for Morinosuke Kawaguchi?
AAE Speakers Bureau has successfully secured keynote speakers like Morinosuke Kawaguchi for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Morinosuke Kawaguchi for your next private or corporate function.
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Morinosuke Kawaguchi is a keynote speaker and industry expert who speaks on a wide range of topics including Diversity, Futurism and Creativity. The estimated speaking fee range to book Morinosuke Kawaguchi for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. Morinosuke Kawaguchi generally travels from Tokyo, Japan and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Richard Florida, Todd Buchholz and Patrick Dixon. Contact All American Speakers for ratings, reviews, videos and information on scheduling Morinosuke Kawaguchi for an upcoming event.
SPEAKING TOPICS
Morinosuke Kawaguchi Speaking Topics
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Subculture-inspired innovation
Based on his unique innovation model, Kawaguchi challenges his audience to cast a deeper look at micro cultures for hints for successful product and service innovation. In a world that becomes more diluted through globalization, identity and distinctive features need to be regained. And it is by looking at today’s subcultures – excellent mirrors to reflect consumer needs – that this can be achieved. This lecture is for people looking for innovative ideas as well as for new models in product value creation and branding.
-
A new kind of hunger: Herbivore, urban markets
The background of Kawaguchi’s lecture is the change in areas characterized by urbanization, high population density, financial well-being and dominance of the service sector. This urban-centric market-reshaping process is happening all over the globe in emerging as well as in industrialized countries as traditions and social rules and roles are blurring. The “herbivore man” from Japan is but one of the examples Kawaguchi uses to illustrate the formation of a large new market that dances to a different tune. So how does consumer behavior change in these urban centers, what is the hunger of the herbivore consumer, and what new markets can be expected to appear – this is the essence of Kawaguchi’s lecture.
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The future is fun
The challenge companies are facing nowadays is how rapidly everything becomes a commodity and loses in both real and emotional value. What is never lost however is people’s deeply-rooted attraction to Play and Game. It is such a basic part of human nature in fact that playing becomes the actual appeal. The lecture exposes how concepts of play and successful product innovation are related. Using insights from brain research and presenting toys that embody different kinds of irresistibility and appeal, Kawaguchi shows how a new product value can be created if the essence of the concepts of toy and game are built into products and services. If this is taken into account, even the most basic commodity can turn into a hit seller or cherished item.
VIDEO
Morinosuke Kawaguchi Videos
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