Success isn’t linear—and the most impactful careers are built through networks of trust, not titles. In this inspiring and actionable keynote, Mike Ciprari breaks down how he built global brand recognition in the music industry without an MBA or corporate roadmap. Blending DIY hustle with relationship-based strategy, Mike reveals how word-of-mouth, collaboration, and staying “loyal to the craft” became his greatest business tools. Ideal for entrepreneurs, creators, and students, this talk encourages a mindset shift from chasing status to cultivating community.
Mike Ciprari shares the raw, behind-the-scenes story of how he co-founded SJC Custom Drums and helped turn it into a world-renowned brand, working with artists like Green Day, Twenty One Pilots, and Imagine Dragons. This talk is a blueprint for turning passion into profit, with practical lessons on brand building, storytelling, scaling, and surviving the emotional rollercoaster of entrepreneurship. Attendees walk away fired up and ready to create, no matter their industry or experience level.
Tired of generic marketing advice? So is your audience. Mike Ciprari teaches how to create meaningful brand moments through pop-ups, product drops, and community-based storytelling. Drawing from his work with Vans, School of Rock, and his own brand Loyal to the Craft, Mike shows how to turn fans into superfans with campaigns that are fun, real, and ridiculously effective. This session is perfect for marketers, creators, and brand builders who want to stand out and stay authentic.
After stepping away from a business he built for 20 years, Mike Ciprari found himself at a crossroads. In this vulnerable and motivating talk, he shares what it means to start over, let go of your ego, and find new purpose in midlife. Whether you're navigating career change, burnout, or reinvention, Mike's story will help you reconnect with your values and take brave steps forward. For creatives, leaders, and anyone facing a big transition.
Parenting a creative child can feel like raising an alien. Mike Ciprari, a homeschool dad and mentor to Gen Z musicians, breaks down how to support artistic kids without stifling them. Blending humor, life lessons, and insights from the music industry, this talk gives parents practical tools to help their kids thrive creatively and emotionally. Great for parent groups, schools, and communities looking to bridge generations through music, mindset, and modern mentorship.
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