Innovation doesn’t happen through brainstorming sessions or corporate labs alone — it requires a clear strategy, structured execution, and buy-in from leadership down to the front line. In this keynote, Martin Tantow shares the Corporate Innovation Playbook — a practical framework that helps large organizations build sustainable innovation engines by engaging startups, aligning strategy, and embedding an innovation culture.
Drawing from his experience as a VC partner, serial entrepreneur, and lecturer with the Harvard Alumni Entrepreneurs network, Martin reveals how to move from “innovation theater” to real business impact. From defining an innovation thesis to leveraging tools like Design Thinking, Lean Startup, and venture client models, attendees will gain clear, actionable insights they can apply within their teams and organizations.
Attendee Takeaways:
As AI agents and autonomous systems increasingly influence—and even make—buying decisions, traditional go-to-market strategies are rapidly becoming obsolete. In this provocative keynote, Martin Tantow introduces GTM 2.0, a new strategic playbook for founders, corporate innovation teams, and growth leaders navigating a world where the “customer” is no longer human, but an algorithm, an API, or a bot.
Martin unpacks the fundamental shift from persona-driven marketing to agent-optimized distribution — where trust is earned through uptime and latency, not logos and testimonials. He explores how this impacts product design, pricing models, onboarding, and sales funnels, with practical examples across SaaS, dev tools, procurement, and enterprise software.
Attendee Takeaways:
This talk is a wake-up call — and a roadmap — for anyone rethinking growth in the age of intelligent automation.
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