Kieley Taylor

Kieley Taylor Speaking Topics

• SSPs PMPs and RMNs Oh My!: Demystifying Innovation

  This session is an explainer for non-practioners. Kieley Taylor, former VP Strategic Partnerships for WPP, has seen her share of "shiny objects" and hype cycles. In this session, she pays it forward with easy to understand explainers of digital concepts and ways to practically test and learn for the innovations that best suit your business strategy.

  RMNs, SSPs, DSPs, AIs, Web3s, VRs, MMMs and more get translated to help you upskill with confidence and pragmatism.

• Owning Your Brand Voice Across Growing Fragmentation: A Look at OpenAI, Stripe, and Etsy

  With decades of helping major brands through innovation and transformation, here are some thoughts that come to mind which are equal parts pragmatic and optimistic.

  Firstly, bravo to OpenAI. Bringing forward this cooperative in partnership with scaled SMB marketplaces and merchants like Etsy and Shopify in the near future is smart. There are vast swaths of products that can reasonably be a relevant answer to a chat prompt increasing personal utility and satisfaction, price points are affordable to engender trust in the new experience, and it can be a frictionless and efficient, things people leaned into AI prize.

  Open-sourcing the agentic commerce protocol and leaving the fulfillment and security to the existing market players is powerful. It lowers barriers to entry to trial, democratizing access (and increasing available SKUs) while at the same time raising the healthy skepticism for why a brand or merchant would integrate and maintain resources beyond the scaled and turn-key protocol.

  It also makes for some real tough conversations ahead for established businesses that also are fiercely competing in the AI fight, like Google, needing to remain a profitable ads marketplace and product discovery business and Amazon being a goods marketplace and ad seller. Not to mention a question mark for the future of Reddit's site or app for deep research versus Reddit as the authority within the LLM training set or the role of Pinterest for inspiration.

  This session is for brands, agencies, and publishers/ platforms because it is worth paying attention as AI chat becomes smarter and more useful, where headless commerce takes on a new modality, and where a new round of cottage services and capabilities springs up worth it?

• A Candid Chat With An Agency Insider

  As a long time advertising holding company insider, Kieley Taylor sheds light on the inner workings of the media strategy and buying world. In this talk, she'll dive deep into buyer personas and also share industry insights from vast experience across CPG, TelCo, Auto, B2B, Pharma, Luxury and more brand marketing audiences.

  You'll learn how to shape your go-to-market to solve the problems each of these unique customers face while learning about real experiences where big emotions, not logic, prevailed. Names will be changed to protect the guilty.

• All the Bird Acronyms Are Dead - Long Live Lessons Learned From Playing in the Privacy Sandbox

  This session shines a light on lessons learned for the future of a fragmented, agentic world. While Google Chrome has announced the end of many privacy sandbox APIs, now is not the time to stay complacent with stale cookie-based strategies. Attendees will learn three core lessons in how to look to the future, beyond the sandbox.

  1 -- Don't lose sight of the macro environment.

  2 -- Test --> Learn --> Scale Application.

  3 -- Garbage in, garbage out still applies.

• Are You Reorganizing For Growth or Are You Stuck on an Overcorrection Pendulum?

  Kieley Taylor has seen this film before and she has some thoughts to share.

  The instinct is strong, bring the team closer to the client. Time goes on, specialism dulls, you are fragmented in your strategy and how you consistently deliver success and there are calls for a renewed emphasis on specialist skills and operations. And then your teams get unmoored from client nuance and the cycle repeats.

  Or sellers organize by industry. Then organize by OpCos to make the sell to easier for their first degree buyers. Then they re-organize to be aligned to have deep industry expertise. And around it goes.

  Or, a brand wants control and to own contracts. There is clear alignment of incentives and less red tape to share impact and insights inside the "family". Until fresh perspective starts to feel stale, exposure to new innovation outside the category and the hive mind is limited and the talent pool is stagnant. Then agencies or consultants get brought on to bring renewed thinking into the internal teams.

  Taylor has seen these cycles many times throughout her career and she knows there is a better path beyond the pendulum. She built it at GroupM and has the lumps, bumps, and ultimate successes to show for it.