Gen-Z is now the largest generation globally (40%) with the fastest-growing income worldwide and is expected to account for 27% of the workforce by 2025. Kian provides a practical framework on how to attract Gen-Z consumers, employees and advocates based on 5 years of in-depth research and over 25+ global projects.
How can we use the power of marketing and communications to positively impact business and society? Kian delivers a playbook on how to challenge the status quo, build a community and accelerate social change based on his highly anticipated book: Marketing for Social Change.
In a new era of people-powered marketing, a brand is no longer what companies tell people, but instead, what people tell their friends. That’s why some of the world’s innovative companies are investing in building communities, not customers. But how do you build a community around your brand?
We tend to think of imagination as the opposite of reality. But imagination creates reality. Imagination is a unique human capacity. Humans are the only species that can voluntarily conjure up things that don’t yet exist. Kian’s talk on imagination has been designed to inspire people to think differently, boost creative problem-solving and expand possibilities.
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