All American Entertainment Named to Inc. Best Workplaces in 2022. Read more
AAE Named to Inc. Best Workplaces in 2022. Read more
Judy Smith

Judy Smith

Keynote Speaker: America's Premier Crisis Management Expert; Inspiration for ABC's "Scandal"

Judy Smith Biography

Judy A. Smith is a crisis strategist and communications advisor who The Washington Post describes as “America’s best-known corporate fixer.”

For more than 25 years, Ms. Smith has counseled presidents and world leaders through global crises, advised Fortune 50 CEOs through complex challenges, and helped manage the reputations of some of the world’s highest-profile individuals. In 1993, she founded Smith & Company, a strategic advisory firm considered to be one of the top crisis firms in the world, that has offices in Washington D.C., Los Angeles, New York and London.

Ms. Smith has brought her unique combination of communication skills, media savvy, legal and political acumen to clients facing a wide array of issues and challenges throughout the United States and abroad. She honed her skills through her experiences with some of the most historic and sensational events of our time, including the Iran Contra investigation, the prosecution of former Washington D.C. Mayor Marion Barry, the 1991 Gulf War, the Los Angeles riots, the President Clinton scandal involving Monica Lewinsky, the congressional inquiry of Enron, the General Petraeus CIA scandal, the Sony Corporation hacking crisis, as well as the the United Nations Foundation and World Health Organization response to the SARS epidemic. Additionally, she is currently serving as a trusted advisor at the forefront of the COVID-19 outbreak.

Perhaps best known in media circles for her expertise as a crisis management advisor, Ms. Smith is on speed dial for a host of high-profile celebrity and entertainment clients over the course of her career including, but not limited to, Angelina Jolie, Monica Lewinsky, Senator Craig from Idaho, Congressman Jesse Jackson Jr., actor Wesley Snipes and the family of Chandra Levy. That work involves everything from managing unwanted press attention to rehabilitating reputations.

In addition to her work as a communications advisor during high profile moments, Ms. Smith is a long-time counselor to some of the world’s largest and most influential companies such as Amazon, Facebook, Panera, Lowes, Sony, Kaiser, United Healthcare, and Walmart. She provides her clients with strategic advice on a variety of corporate communications issues such as mergers and acquisitions, product recalls, intellectual property litigation, corporate positioning, diversity and other corporate, investor and public relations matters.

A former federal prosecutor, Ms. Smith worked in the U.S. Attorney’s office for the District of Columbia as well as the Office of the Independent Counsel, where she handled high-profile investigations. Ms. Smith cut her teeth in communications and crisis in the halls of the West Wing. She served as Deputy Press Secretary to President George H.W. Bush, during which time she worked on a host of domestic and international issues. Ms. Smith holds a Bachelor’s in Science in public relations from Boston University and a JD from the American University Washington College of Law, where she was the first Black woman to serve on the Executive Board of the Law Review.

Ms. Smith frequently appears in print and on television to offer commentary on crisis management. She has been featured in numerous national publications including: the Washington Post, National Journal, the New York Times, Wall Street Journal, Forbes, Fortune, Fast Company. Ms. Smith is an experienced and sought-after commentator as a crisis management expert. She frequently appears on major television networks such as CNN, MSNBC, FOX News, NBC, ABC, and CBS. Ms. Smith also speaks at events throughout the year before conference audiences, corporate boards, academic institutions, and other professional groups. She is the author of the book Good Self, Bad Self, which was published in 2012 by an imprint of Simon & Schuster, and which The New York Journal of Books described as containing “a wealth of insight.”

As a result of her wide ranging and ground-breaking career, Ms. Smith inspired the hit TV series entitled, Scandal, which revolved around the life and work of a professional fixer. Ms. Smith served as Co- Executive Producer of the project and provided insight and technical expertise on crisis management issues. Ms. Smith’s advice and counsel has been valuable to corporate boardrooms and currently serves on the board of the Washington National Cathedral. Ms. Smith has received numerous communications and leadership awards and is active in community service.

Contact a speaker booking agent to check availability on Judy Smith and other top speakers and celebrities.

Judy Smith Videos

Judy Smith on what we can contribute to the world
Judy Smith on problem-solving, well-being and taking action | At the ...
Judy Smith on Responding to a Crisis

How to book Judy Smith?

Our booking agents have successfully helped clients around the world secure talent like Judy Smith for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Judy Smith, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Judy Smith or any other celebrity of your choice.

How much does it cost to book Judy Smith?

Booking fees for Judy Smith, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Judy Smith, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Judy Smith?

All American Entertainment has successfully secured celebrity talent like Judy Smith for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Judy Smith for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Judy Smith or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Judy Smith or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Judy Smith is a keynote speaker and industry expert who speaks on a wide range of topics including Inspirational, Success and Personal Growth. Please contact us for live or virtual event fee details. Judy Smith generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Lisa Leslie, Erin Brockovich and Elaine Welteroth. Contact All American Speakers for ratings, reviews, videos and information on scheduling Judy Smith for an upcoming event.

Judy Smith Videos

Judy Smith on what we can contribute to the world
Judy Smith on problem-solving, well-being and taking action | At the ...
Judy Smith on Responding to a Crisis
How to handle a crisis - Former Bush Sr advisor, Judy Smith ...

Judy Smith Reviews

  • College of William & Mary - Apr 03 2017

  • Judy Smith was so personable and really blew the crowd away with her willingness to go into the crowd and engage our students. This is one of the largest events our campus has seen that brought together our students, faculty and staff and a great way to kick off future programming here at University of Richmond.
    University of Richmond - Feb 27 2014

Judy Smith Speaking Topics

  • Women in Corporate America: From Competition to Collaboration

  • Social Media Revolution or Evolution: Crisis Communication & Public Relations in the Digital Age

  • Good Self, Bad Self: Transforming Your Worst Qualities into Your Biggest Assets

    Whether the problem is debt, infidelity, indiscretion, or merely an embarrassing email sent to the wrong reader, we have all found ourselves in bad situations of our own making. And whether that puts you in a delicate position or a full-blown crisis, it can sometimes feel as if there is no way out. Enter Judy Smith, America's #1 crisis management expert. In "Good Self, Bad Self," based on her book by the same name, Smith shares her methods, gleaned from years of professional experience, for smoothing over a bad situation while providing the tools to prevent similar incidents from ever happening again.

    Exploring the underlying factors of some very public and often unpleasant scandals, Smith shows how different situations could have been prevented. As she shares her method of repairing the damage that these situations can cause, Smith also explains what we can all be doing in our own lives to prevent a crisis from getting started. Nobody's perfect, and the same character traits that bring us success can lead to our downfall. It is the way each of us deals with personal character flaws that dictates whether we're going to succeed or fail. In "Good Self, Bad Self," Judy Smith distills years of experience to share the tools we all need to face our mistakes and ultimately overcome them.

  • Crisis 101: Surviving & Thriving in an Era of Perpetual Crisis

    The instant and global nature of the Information Age has made the ability to navigate crises of all stripes a critical component of an organization's success. Due to perpetual 24/7 news cycles and ever-expanding digital media platforms, it is harder than ever to successfully communicate a message or shape public opinion. In this presentation, speaker Judy Smith - one of the nation's top crisis managers - outlines the best practices in crisis management she has gleaned over 25 years of experience on the frontlines of many of the most high-profile crises and scandals around the world.

Judy Smith News

How to book Judy Smith?

Our booking agents have successfully helped clients around the world secure talent like Judy Smith for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Judy Smith, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Judy Smith or any other celebrity of your choice.

How much does it cost to book Judy Smith?

Booking fees for Judy Smith, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Judy Smith, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Judy Smith?

All American Entertainment has successfully secured celebrity talent like Judy Smith for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Judy Smith for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Judy Smith or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Judy Smith or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.


Judy Smith is a keynote speaker and industry expert who speaks on a wide range of topics including Inspirational, Success and Personal Growth. Please contact us for live or virtual event fee details. Judy Smith generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Lisa Leslie, Erin Brockovich and Elaine Welteroth. Contact All American Speakers for ratings, reviews, videos and information on scheduling Judy Smith for an upcoming event.

BOOKING INFORMATION REQUEST
JUDY SMITH

We are happy to assist you with your interest in booking a speaker or celebrity for your event, your organization, and the type of talent you would like to secure, and an agent will be in touch shortly.

Fill out the form below to or call us at 1-800-698-2536 if need immediate assistance.

Tell us about your event!

We respond to most inquiries within 4 hours. Under special circumstances, it may take up to 24 hours.


This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

The 2022 Speaking Industry Benchmark Report