It’s a fact; people buy differences, not similarities. Expecting new results without adapting to change is a recipe for disaster. As your potential customer, offer what I need, show me how you’re different, and sell me with your service. If so, you’ll earn my loyalty for life. Some of the most impactful ways to improve results cost nothing to implement yet offer huge returns. This presentation will show you how.
Millennials are the youngest and largest consumer group in history, and they’re knocking on our door. Get ready to learn about new ways to find and influence these discerning consumers in today’s green industry market. With his eyes and ears on today’s home gardener, Joe Lamp’l shares his take on how to reach them and what to say when you do. Join Joe as he looks at the products and services you sell, and offers an extremely valuable consumer perspective that challenges product relevance, marketing messages and if you’re even using the right vehicles. Learn to speak their language. If you don’t, they’ll pass you by.
Independent Garden Centers are poised for prominence as the largest consumer group in history looks for trusted places to make their gardening and landscaping purchases. Price and convenience, which often drive a buying decision, are trumped by the more important, relationship, that only an IGC can realistically offer. In this inspiring and informative presentation, Joe Lamp’l shares priceless advice for making sure you are poised for success with this most powerful generation of consumers about to cross your threshold.
As customers continue to rely on independent garden centers and nurseries for trusted information, now more than ever, they’re looking for guidance in creating a greener and more sustainable outdoor environment. With increased concerns on environmental stewardship, it’s important to provide your customers and community the products, services and ideas that also protect our planet. The purchasing decisions by your environmentally sensitive customers are changing. Find out what they want and expect from you and how you can best help them create greener outdoor gardens, landscapes and lifestyles.
Believe it or not, sustainability is a trend that is here to stay. It is becoming a way of life that we all need to grab hold of. The big boxes and famous brand retailers have recognized the trend and have positioned their product line and marketing messages to incorporate sustainability. Hear this perspective on what the true “green” industry needs to be doing.
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