General Bill Looney

General Bill Looney

Keynote Speaker: Four-Star General, Air Force Veteran, Leadership Expert

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General Bill Looney Biography

General William R. "Bill" Looney III, based in Texas, retired from the United States Air Force as a Four-Star General after a distinguished 40-year career. Known for his extensive experience in leadership, he holds the record for commanding more organizations than any other Air Force general, both in times of peace and conflict. His leadership spanned a diverse range of Air Force activities including operations, training, education, and acquisitions, overseeing up to 100,000 personnel.

Throughout his career, Looney exemplified practical leadership, managing complex situations and diverse teams. He commanded the Air Force Academy Cadet Wing, fighter squadrons, two fighter wings, an academic institution, a warfare center, a numbered air force, two acquisition centers, and a major command. His deep involvement in Air Force space operations and acquisition, managing budgets exceeding $25 billion annually, highlights his capability in high-stakes environments. Looney's approach always resulted in elevated performance and productivity under his leadership.

Since retiring, Looney has become a sought-after consultant and speaker, sharing his insights on leadership with Fortune 500 companies, various organizations, and academic institutions. Additionally, he contributes his expertise by serving on several boards and teaching at two universities.

Looney graduated from the Air Force Academy in 1972 and is a highly decorated officer with more than 4,200 flying hours, including 62 in combat and 2,500 in the F15 Eagle. His final command was at Randolph Air Force Base in San Antonio, TX, where he currently resides with his wife, Marilyn, and enjoys spending time with their family, including two daughters and two grandchildren. His two sons-in-law, both Air Force officers and pilots, continue the legacy of service.

Contact a speaker booking agent to check availability on General Bill Looney and other top speakers and celebrities.

How do I book General Bill Looney to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like General Bill Looney for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for General Bill Looney, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for General Bill Looney or any other speaker of your choice.

How much does it cost to book General Bill Looney for a speaking engagement?

Speaking fees for General Bill Looney, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire General Bill Looney, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does General Bill Looney speak about?

General Bill Looney is a keynote speaker and industry expert who speaks on a wide range of topics such as Military and Leadership.

Where does General Bill Looney travel from?

General Bill Looney generally travels from San Antonio, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for General Bill Looney?

AAE Speakers Bureau has successfully secured keynote speakers like General Bill Looney for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book General Bill Looney for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host General Bill Looney or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


General Bill Looney is a keynote speaker and industry expert who speaks on a wide range of topics including Military and Leadership. The estimated speaking fee range to book General Bill Looney for live events is $20,000 - $30,000. Please contact us for virtual event fees. General Bill Looney generally travels from San Antonio, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Leif Babin, Jocko Willink and Charles "Chaz" Campbell. Contact All American Speakers for ratings, reviews, videos and information on scheduling General Bill Looney for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/03/2025.
  • How do I book General Bill Looney to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like General Bill Looney for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for General Bill Looney, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for General Bill Looney or any other speaker of your choice.
  • How much does it cost to book General Bill Looney for a speaking engagement?

    Speaking fees for General Bill Looney, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fee for a live event is $20,000 - $30,000. For the most current speaking fee to hire General Bill Looney, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does General Bill Looney speak about?

    General Bill Looney is a keynote speaker and industry expert who speaks on a wide range of topics such as Military and Leadership.
  • Where does General Bill Looney travel from?

    General Bill Looney generally travels from San Antonio, TX, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for General Bill Looney?

    AAE Speakers Bureau has successfully secured keynote speakers like General Bill Looney for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book General Bill Looney for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host General Bill Looney or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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