The Current State, Source and Direction of Public Opinion, Knowing Good Numbers from Bad: Data Consumption for Business Leaders (and the Rest of Us), Issues, Ethical Standards, and Best Practices in Public Opinion Research, The Aims of Public Opinion Research and its Role in Reliable Journalism
Think you know your customers? Guess again. What they tell you in sit-downs might be much different from how youre really perceived. To make better business decisions, you need to know how youre perceived, not only by your customers, but by the rest of your industry. Respected pollster Gary Langer, Emmy Award-winning pollster for ABC News, provides you with a presentation customized specifically for your organization, with information you need to make smart business decisions for the future. No matter what your industry or specialization, Langer collects, reviews and analyzes relevant data, delivering a hard-hitting and eye-opening review of current perceptions, their sources and the opportunities and challenges they present. Youll come away with a better understanding of your perception in the marketplace, and how to leverage that information to be more competitive.
Polling is an inexact science: theres so much information out there, with many sources claiming to have the most up-to-date data, that it becomes difficult to know what information is reliable. Gary Langer, Emmy Award-winning pollster for ABC News and one of the most respected and trusted pollsters in the industry, provides valuable information to help you better grasp how the world is changing and what you should do about it. Langer peppers his discussion with recent polls that clarify the political, economic and social mood of the nation today. He discusses how trends inform currentand futurepublic attitudes and the resulting policies. Its an illuminating look at where we are, where we're headed and the forces that will shape attitudes for years to come.
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