In my role as a outspoken advocate for social justice using social media as my primary platform for advocacy and change, I often get asked by people how they can help or what they can do to fight for change like me. The short answer is that you don’t have to be like me. Not at all! I encourage everyone to operate in their Spheres of influence using a process I call L.E.A.D. In this session, I’ll give you a four-step process for how you can become an advocate for change and making the world a better place in your own way that feels natural and authentic to you.
Have you ever been in a meeting and wanted to get your point across, but first had to check yourself to see if your tone would be perceived as too aggressive? Women, and particularly Black women, have been taught that we need to be aware of the tone of how we speak, what we say, and how we say it as we navigate professional spaces. This can lead to us doubting our abilities and not performing up to our highest potential. This conversation is about women harnessing the power of their voices and stepping into their authentic truth. You cannot be successful until you embrace who you really are and step into each space confidentially with everything you have to offer. This is about how I did that and I’ll show you how to do it too!
LinkedIn is probably one of the most confusing social media platforms out there, but its also the one that has the most potential in creating an amazing brand, developing content and identifying potential clients.
Based on research from SocialPilot:
With that being said, LinkedIn is definitely an underutilized way to develop a personal brand and platform to establish a reputation as a subject matter expert.
As a Content Creator on LinkedIn, Elizabeth Leiba went from around 7,000 followers in 2020 to now more than 130,000 followers with:
In this talk, I explain how to create an authentic voice on the LinkedIn platform, what it takes to cultivate a loyal followers who engage in your content, and how to establish a reputation as a subject matter expert to drive awareness, acquire customers or establish your brand.
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