Don Yaeger

Don Yaeger

Keynote Speaker: Award-Winning Executive Leadership Coach, Bestselling Author & Associate Editor for Sports Illustrated

Don Yaeger Biography

As a Hall of Fame keynote speaker, business leadership coach, a thirteen-time New York Times bestselling author, host of the top-rated Corporate Competitor Podcast, Publisher of Forbes Books, National Geographic’s “Storyteller in Residence,” and longtime Associate Editor for Sports Illustrated, Don Yaeger has fashioned a career as one of America's most provocative thought leaders.

As a speaker, he has worked with audiences as diverse as Fortune 500 companies and cancer survivor groups, where he shares his personal story. He is primarily sought to discuss lessons on achieving greatness, learned from first-hand experiences with some of the greatest sports and business legends in the world. Additionally, Yaeger has been retained by companies and organizations to coach their leaders on building a culture of greatness by looking at great teams in sports and discerning the business lessons we can learn from them.

Throughout his writing career, Yaeger has developed a reputation as a world-class storyteller and has been invited as a guest to every major talk show - from "Oprah" to "Nightline," from CNN to "Good Morning America." Few journalists can lay claim to as exciting and colorful a career as Yaeger.

In three decades of reporting, the breadth of his assignments has been astounding. He has traveled the world in pursuit of stories as diverse as:

  • Walking into Afghanistan with the Mujahadeen in 1988 as they fought the Soviets
  • Going into Baghdad in 2003 with the victorious Iraqi soccer team as the battle between insurgents and the US Military waged around them
  • Visiting China in pursuit of underworld characters counterfeiting American golf clubs
  • Heading to Damascus to find the last living PLO terrorist from the 1972 Olympics
  • Living with football legend Walter Payton and his family as Payton was dying
  • Roaming the Middle East interviewing Iraqi athletes tortured by Saddam Hussein's son Uday, chairman of the Iraqi Olympic Committee
  • Covering the first free national elections in El Salvador
  • Traveling with candidates from both US parties during several Presidential campaigns

Yaeger began his career as a reporter for the San Antonio Light where he rose through the ranks to pen investigative features for the daily. He later moved on to the Dallas Morning News. Following his stint in Dallas, Yaeger worked as a political editor for the Florida Times-Union. After four years, he decided to dedicate himself to the pursuit of writing books.

Yaeger's first book, "Undue Process: The NCAA's Injustice For All," was published in 1990. In the 30+ years since, he has penned 41 more books, including an incredible thirteen New York Times bestsellers with more than seven million books sold. Among his bestsellers are: "Never Die Easy: The Autobiography of Walter Payton"; "Ya Gotta Believe: My Roller-Coaster Life As a Screwball Pitcher, Part-Time Father and My Hope Filled Fight Against Brain Cancer" with Tug McGraw; "It's Not About the Truth: The Untold Story of the Duke Lacrosse Case and the Lives It Shattered"; "I Beat the Odds: From Homelessness, to the Blind Side, and Beyond" with Michael Oher; "Play Like You Mean It: Passion, Laugh, and Leadership in the World's Most Beautiful Game" with Rex Ryan; "George Washington's Secret Six: The Spy Ring that Saved the American Revolution" with Brian Kilmeade; "Thomas Jefferson and the Tripoli Pirates: The Forgotten War that Changed American History" and "Andrew Jackson and the Miracle of New Orleans," both also with Kilmeade; "Teammate: My Journey in Baseball and, a World Series for the Ages" with David Ross; "Elevate and Dominate: 21 Ways to Win On and Off the Field" with Deion Sanders; and "Born Lucky: A Dedicated Father, A Grateful Son and My Journey With Autism" with Leland Vittert.

Yeager also wrote "A Game Plan For Life," with legendary UCLA coach John Wooden. It was published on Coach's 99th birthday in October 2009.

A book he wrote in 2007 about a 59-year old college football linebacker was made into a major motion picture, "The Senior," released in September 2025. Movie rights to both the Duke book and "Turning of The Tide," a book about a 1970 football game between the last all-white team at the University of Alabama and the fully- integrated team from the University of Southern California, have recently been sold. Both are in production.

After several years of freelancing for Sports Illustrated (SI), Yeager joined the magazine's staff full-time in July 1996. Two years later he was promoted to Associate Editor, where his work was to cover not just sporting events but the off-the-field happenings which affect the world of sports. He took an early retirement from full-time work at SI in 2008 and continued to freelance for the magazine for several years. He also is Forbes.com's most-read leadership columnist.

Yaeger and his SI colleague William Nack were finalists for the prestigious National Magazine Award in the public interest category for their cover story "Who's Coaching Your Kid?: The frightening truth about child molestation in youth sports." This important piece triggered Yaeger's appearances on programs such as "Dateline," "20/20," and "The Oprah Winfrey Show." It also resulted in changes to the law in several states and several youth sports organizations, including Little League of America, to require background checks of coaches and volunteers.

Born and raised in Hawaii, Yaeger has traveled extensively through his career. The Dominican Republic, Honduras, Japan, and Great Britain can be counted among the countries in which he has resided. A 1984 graduate of Ball State University (where he was selected as one of the university's “50 Graduates of Distinction” over its first century), Yaeger currently lives in Tallahassee, FL. He and his wife Jeanette have a son and a daughter.

Contact a speaker booking agent to check availability on Don Yaeger and other top speakers and celebrities.

Don Yaeger Speaking Topics

What Makes the Great Ones Great

Over his 30-year journalism career, Don Yaeger has asked 2,500 of the greatest winners of our generation: “Can you name a habit that elevated you, that allowed you to separate yourself from your competitors?” Their answers inspired this speech during which Don teaches you how to apply their lessons to your personal pursuit of excellence.

IDEAL FOR: Sales Conferences / Any gathering of high-performers or people who identify themselves as “competitive.”

What Makes the Great Teams Great

A few years ago, Don Yaeger was asked by a corporate executive: “Why are some teams capable of sustained excellence when others rise and fall so often?” More than 100 team leaders from sports and another two dozen in the world of business allowed Don to study their teams to learn the answers. This study led to a best-selling book and to this keynote about how your team can become more consistently high-performing.

IDEAL FOR: Leadership gatherings / Mid-Level and above for those who manage teams

Becoming a Team of Teammates: How to Become Invaluable Without Ever Being Most Valuable

Inspired by the story of Chicago Cubs Manager David Ross, who spent most of his 15-year career in the major leagues as a back-up, this book and speech explores how Ross learned to become a Great Teammate. Don Yaeger shares the success that can be enjoyed when a team learns to celebrate those who can “become invaluable without ever being most valuable.

IDEAL FOR: All-Hands Gatherings / Company-Wide Events

The New Science of Momentum

Most leaders believe in momentum—a phenomenon that’s easy to perceive but difficult to define. Which is why so few have been able to explain how to spark it, sustain it, or steer it to unbridled success. Until now. Learn how to capture—and keep—the awesome power of momentum!

The Art Of Storytelling

Don Yaeger has been called “one of America’s greatest storytellers” by today’s top thought leaders. Through decades of research in this space, Don has discovered the 10 Elements of a well-told story. In this keynote speech, Don teaches your audience how to tell their story in a way that provides lasting impact and inspires deeper relationships.

Don Yaeger Videos

Don Yaeger - RealLeaders UNITE 2025
Excuses are the Killers of Leaders with Don Yaeger
The Corporate Competitor with Don Yaeger

How do I book Don Yaeger to speak at my event?

Our experienced booking agents have successfully helped clients around the world secure speakers like Don Yaeger for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Don Yaeger, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Yaeger or any other speaker of your choice.

How much does it cost to book Don Yaeger for a speaking engagement?

Speaking fees for Don Yaeger, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Don Yaeger are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Don Yaeger, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

What topics does Don Yaeger speak about?

Don Yaeger is a keynote speaker and industry expert who speaks on a wide range of topics such as Business, Human Resources, Teamwork & Teambuilding, Sales, Business Leadership, Health & Wellness, Journalist, Personal Growth, Empowerment, Marketing, Overcoming Adversity, Inspirational, Ethics & Integrity, Peak Performance, Author, Athlete, Sports Motivation, Motivational, Change Management, Sports, Bestselling Authors, Leadership, Cancer, Cancer Survivors, Strategic Leadership, Faith & Religion and Storytelling.

Where does Don Yaeger travel from?

Don Yaeger generally travels from Tallahassee, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.

Who is the agent for Don Yaeger?

AAE Speakers Bureau has successfully secured keynote speakers like Don Yaeger for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Yaeger for your next private or corporate function.

What is a full-service speaker booking agency?

AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Yaeger or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.

Why is AAE Speakers Bureau different from other booking agencies?

If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.


Don Yaeger is a keynote speaker and industry expert who speaks on a wide range of topics including Business, Human Resources and Teamwork & Teambuilding. The estimated speaking fee range to book Don Yaeger for live events is $30,000 - $50,000, and for virtual events $10,000 - $20,000. Don Yaeger generally travels from Tallahassee, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Eric Boles, Robyn Benincasa and Vince Poscente. Contact All American Speakers for ratings, reviews, videos and information on scheduling Don Yaeger for an upcoming event.

Speaker profile last updated by AAE Talent Team on 19/01/2026.

Don Yaeger Speaking Topics

  • What Makes the Great Ones Great

    Over his 30-year journalism career, Don Yaeger has asked 2,500 of the greatest winners of our generation: “Can you name a habit that elevated you, that allowed you to separate yourself from your competitors?” Their answers inspired this speech during which Don teaches you how to apply their lessons to your personal pursuit of excellence.

    IDEAL FOR: Sales Conferences / Any gathering of high-performers or people who identify themselves as “competitive.”

  • What Makes the Great Teams Great

    A few years ago, Don Yaeger was asked by a corporate executive: “Why are some teams capable of sustained excellence when others rise and fall so often?” More than 100 team leaders from sports and another two dozen in the world of business allowed Don to study their teams to learn the answers. This study led to a best-selling book and to this keynote about how your team can become more consistently high-performing.

    IDEAL FOR: Leadership gatherings / Mid-Level and above for those who manage teams

  • Becoming a Team of Teammates: How to Become Invaluable Without Ever Being Most Valuable

    Inspired by the story of Chicago Cubs Manager David Ross, who spent most of his 15-year career in the major leagues as a back-up, this book and speech explores how Ross learned to become a Great Teammate. Don Yaeger shares the success that can be enjoyed when a team learns to celebrate those who can “become invaluable without ever being most valuable.

    IDEAL FOR: All-Hands Gatherings / Company-Wide Events

  • The New Science of Momentum

    Most leaders believe in momentum—a phenomenon that’s easy to perceive but difficult to define. Which is why so few have been able to explain how to spark it, sustain it, or steer it to unbridled success. Until now. Learn how to capture—and keep—the awesome power of momentum!

  • The Art Of Storytelling

    Don Yaeger has been called “one of America’s greatest storytellers” by today’s top thought leaders. Through decades of research in this space, Don has discovered the 10 Elements of a well-told story. In this keynote speech, Don teaches your audience how to tell their story in a way that provides lasting impact and inspires deeper relationships.

Don Yaeger Videos

Don Yaeger - RealLeaders UNITE 2025
Excuses are the Killers of Leaders with Don Yaeger
The Corporate Competitor with Don Yaeger
Don Yaeger - Greatness Story

Don Yaeger Reviews

  • The O.N. Equity Sales Co - Sep 23 2021

Don Yaeger News

  • Don Yaeger Slated to Speak at Vitality 2015

    Everything we do and stand for here at Vi is building up to one momentous event—Vitality. This year we’re excited to announce business leadership coach and eight-time New York Times Best selling author Don Yaeger as our keynote speaker.

  • Don Yaeger shares characteristics of greatness in new book

    Don Yaeger has spent many years in the world of professional sports interviewing legendary athletes. He has written 22 books from his experiences and recently wrote another called "Greatness: The 16 Characteristics of True Champions."

  • How do I book Don Yaeger to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Don Yaeger for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Schedule button above and complete the form on this page to check availability for Don Yaeger, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Don Yaeger or any other speaker of your choice.
  • How much does it cost to book Don Yaeger for a speaking engagement?

    Speaking fees for Don Yaeger, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Don Yaeger are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Don Yaeger, click the Check Schedule button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Don Yaeger speak about?

  • Where does Don Yaeger travel from?

    Don Yaeger generally travels from Tallahassee, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances.
  • Who is the agent for Don Yaeger?

    AAE Speakers Bureau has successfully secured keynote speakers like Don Yaeger for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Schedule button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Don Yaeger for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Don Yaeger or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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